{"id":19063,"date":"2025-11-27T10:07:47","date_gmt":"2025-11-27T17:07:47","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=19063"},"modified":"2025-11-27T11:26:31","modified_gmt":"2025-11-27T18:26:31","slug":"metro-brands-metroactiv-launch","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=19063","title":{"rendered":"Metro Brands Unveils MetroActiv, India\u2019s Next Gen Sport Retail Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.metroactiv.com\/\">MetroActiv<\/a> is designed to spark India\u2019s passion for movement and connect communities with world-class sportswear.<a href=\"https:\/\/www.prnewswire.com\/in\/news-releases\/metro-brands-unveils-metroactiv-indias-next-chapter-in-athletic-footwear-retail-302606638.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-redefining-athletic-retail-for-a-new-generation\"><strong>Redefining Athletic Retail for a New Generation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metrobrands.com\/\">Metro Brands Limited<\/a> a leader in Indian footwear retail has launched&nbsp;<strong>MetroActiv<\/strong>, a dynamic, multi-brand athletic and sportswear destination. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This marks the company\u2019s most ambitious stride into the athletic and performance market, building on years of retail expertise and the success of introducing global lifestyle brands such as <a href=\"https:\/\/www.footlocker.com\/\">Foot Locker<\/a>, <a href=\"https:\/\/www.fila.com\/\">Fila<\/a>, and <a href=\"https:\/\/www.neweracap.com\/?srsltid=AfmBOorl6wl0W4B32Mn7IJlU6ZKUQA9NnkLqI7oIsnJXuJSQ3btwYXdQ\">New Era<\/a> to India. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>MetroActiv<\/strong> concept is crafted for a generation in motion, aiming to create a culture around \u201cgetting active and staying active\u201d through a unified experience of accessibility, expertise, and authentic community.<a href=\"https:\/\/in.marketscreener.com\/news\/metro-brands-limited-launches-metroactiv-ce7d5cd9df8bf727\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-store-concept-and-experience\"><strong>Store Concept and Experience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MetroActiv brings together top global sports and lifestyle brands including <a href=\"https:\/\/www.nike.com\/au\/\">Nike<\/a>, <a href=\"https:\/\/www.adidas.com\/us\">adidas<\/a>, <a href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOoo1TEkINM2FPZXqFnn3uOirMLZPYM-l1P9tO5AxlH8OavySN3kM\">Puma<\/a>, <a href=\"https:\/\/www.asics.com\/jp\/ja-jp\/\">Asics<\/a>, <a href=\"https:\/\/www.skechers.com\/?srsltid=AfmBOoom__4lI5JE0UMGgJzb-tIRn-iVp_SuYFJxWlL0W1WJWrcc1bc1\">Skechers<\/a>, <a href=\"https:\/\/www.newbalance.com\/\">New Balance<\/a>, and FILA offering a&nbsp;<em>full spectrum<\/em>&nbsp;of footwear, apparel, and accessories for running, training, lifestyle, and outdoor pursuits. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each physical store spans 3,000\u20136,000 square feet and features vibrant, energy-charged interiors blending international design language with strong local Indian engagement.<a href=\"https:\/\/www.businessupturn.com\/business\/corporates\/metro-brands-unveils-metroactiv-a-multi-brand-destination-for-fitness-and-performance-wear\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The digital experience is fully integrated. The new e-commerce platform,&nbsp;<a href=\"http:\/\/metroactiv.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">metroactiv.com<\/a>, not only delivers products nationwide but also empowers users with wellness digital tools such as a Calorie Counter, Nutrition Tracker, and BMI Calculator putting fitness, community, and purchase all within one connected ecosystem.<a href=\"https:\/\/www.devdiscourse.com\/article\/entertainment\/3686797-metro-brands-limited-unveils-metroactiv-a-fitness-retail-revolution\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-community-expertise-and-service\"><strong>Community, Expertise, and Service<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highly Trained \u2018Pacers\u2019:<\/strong>&nbsp;Each store is staffed by expert performance advisors called Pacers who offer personalized fitness and product guidance, ensuring credibility and a premium experience for every visitor.<a href=\"https:\/\/www.prnewswire.com\/in\/news-releases\/metro-brands-unveils-metroactiv-indias-next-chapter-in-athletic-footwear-retail-302606638.html\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n\n\n\n<li><strong>Community Engagement:<\/strong>&nbsp;The community focus goes beyond transactions, with MetroActiv collaborating with local running and fitness groups, hosting city 5K runs, and building in-store events all designed to turn shopping into culture and movement into lifestyle.<a href=\"https:\/\/www.businessupturn.com\/business\/corporates\/metro-brands-unveils-metroactiv-a-multi-brand-destination-for-fitness-and-performance-wear\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-leadership-and-vision\"><strong>Leadership and Vision<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nissan Joseph, Chief Executive Officer at Metro Brands Limited<\/strong>, <a href=\"https:\/\/m.thewire.in\/article\/ptiprnews\/metro-brands-unveils-metroactiv-indias-next-chapter-in-athletic-footwear-retail\">emphasized<\/a>:<br \/>\u201cMetroActiv represents the natural evolution of Metro Brands Limited\u2019s commitment to innovation and consumer-centricity. India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift. Our vision is to make performance retail more inclusive and accessible, bringing world-class brands, credible expertise, and community spirit together under one roof. This is not just the launch of another retail format; it is the beginning of a movement to get India active.\u201d<a href=\"https:\/\/in.marketscreener.com\/news\/metro-brands-limited-launches-metroactiv-ce7d5cd9df8bf727\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-road-ahead\"><strong>The Road Ahead<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As <strong>MetroActiv<\/strong> rolls out across more cities and strengthens its phygital ecosystem, Metro Brands Limited is poised to become the most trusted name in India\u2019s athletic and sportswear retail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Focusing on accessibility, expertise, and the spirit of community, <strong>MetroActiv<\/strong> is not just retail it\u2019s a movement for an active, connected generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"MetroActiv is designed to spark India\u2019s passion for movement and connect communities with world-class sportswear.\u200b Redefining Athletic Retail&hellip;","protected":false},"author":219894229,"featured_media":19065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Metro Brands Unveils MetroActiv, India\u2019s Next Gen Sport Retail 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