{"id":19148,"date":"2025-11-18T20:43:48","date_gmt":"2025-11-19T03:43:48","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=19148"},"modified":"2025-11-20T15:39:31","modified_gmt":"2025-11-20T22:39:31","slug":"patrick-mahomes-adidas-team-mahomes-too-cold-uniform-texas-tech","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=19148","title":{"rendered":"Patrick Mahomes &amp; adidas Introduce New Team Mahomes Class and \u201cToo Cold\u201d Texas Tech Uniform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.adidas.com\/us\">Adidas<\/a> and three-time Super Bowl champion <a href=\"https:\/\/en.wikipedia.org\/wiki\/Patrick_Mahomes\">Patrick Mahomes<\/a> have teamed up once again in Lubbock to unveil the second class of <strong>Team Mahomes<\/strong>. This, in fact, is a groundbreaking NIL (name, image, likeness) program supporting standout Texas Tech student-athletes. Moreover, the announcement aligned perfectly with the on-field debut of the Red Raiders\u2019 new <strong>\u201cToo Cold\u201d<\/strong> football uniform. Notably, this uniform features Mahomes\u2019 own Gladiator logo. Consequently, this marks another major moment for Texas Tech Athletics and highlights the growing influence of Mahomes as both an alumnus and mentor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-empowering-the-next-generation-of-red-raiders\">Empowering the Next Generation of Red Raiders<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A proud Red Raider, Mahomes has spent the last eight years building a future-focused partnership with adidas. This partnership aims at elevating student-athletes both on and off the field.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<strong>Texas Tech will always be home for me<\/strong>, so I\u2019m proud to give back to the school and community that helped shape me,\u201d <a href=\"https:\/\/news.adidas.com\/american-football\/adidas-and-patrick-mahomes-expand-legacy-in-lubbock-with-texas-tech-nil-class-and-signature-uniforms\/s\/4b58bedd-badb-45fc-8f40-a9704297c3e5\">said<\/a> Mahomes. \u201cAs the partnership with adidas evolves, we\u2019re redefining not just the future of Red Raider sports, but college athletics more widely.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Launched last year, as part of Texas Tech becoming an adidas school, <strong>Team Mahomes<\/strong> provides student-athletes with mentorship, visibility, and expanded opportunities. This year\u2019s cohort includes returning members <strong>NiJaree Canady (Softball)<\/strong> and <strong>Sam Courtwright (Soccer)<\/strong>, alongside new honorees:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Behren Morton \u2013 Football<\/strong><\/li>\n\n\n\n<li><strong>Christian Anderson \u2013 Men\u2019s Basketball<\/strong><\/li>\n\n\n\n<li><strong>Malachi Snow \u2013 Track &amp; Field<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each athlete met Mahomes in person and was recognized at Jones AT&amp;T Stadium during the ceremony.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-performance-partnerships-and-possibility\">Performance, Partnerships, and Possibility<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c<strong>Team Mahomes is the result of a unique partnership<\/strong> between adidas and Patrick. This partnership elevates Texas Tech athletics and shapes the future of college sports,\u201d <a href=\"https:\/\/news.adidas.com\/american-football\/adidas-and-patrick-mahomes-expand-legacy-in-lubbock-with-texas-tech-nil-class-and-signature-uniforms\/s\/4b58bedd-badb-45fc-8f40-a9704297c3e5\">said<\/a> Chris McGuire, Vice President of Sports Marketing at adidas North America. \u201cNiJaree, Behren, Malachi, Christian, and Sam are some of the nation\u2019s most impressive student-athletes. This makes them perfect additions to Team Mahomes and the adidas family.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership goes beyond gear. It\u2019s about building leaders, supporting academic success, athletic performance, personal branding, and long-term opportunity for Red Raider athletes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-too-cold-uniform-a-first-of-its-kind-moment\">The \u201cToo Cold\u201d Uniform: A First-of-Its-Kind Moment<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Texas Tech football also debuted the <strong>\u201cToo Cold\u201d<\/strong> uniform, highlighted by Mahomes\u2019 <strong>Gladiator signature<\/strong> on the jersey. This marks just the <em>second time in college football history<\/em> that an athlete\u2019s personal brand has appeared on a collegiate on-field uniform. It underscores the rising power of NIL-driven athlete-brand collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fans can now shop the official \u201cToo Cold\u201d look on <strong>adidas.com<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impact-legacy-and-what-s-next\">Impact, Legacy, and What\u2019s Next<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Texas Tech Athletics Director Kirby Hocutt praised the continued impact of the Mahomes\u2013adidas partnership:<br>\u201c<strong>Patrick\u2019s influence on Texas Tech has been immeasurable.<\/strong> His investment in our athletes through Team Mahomes reflects his and adidas\u2019 commitment to our future. It\u2019s always special to have Patrick on campus. We\u2019re excited to continue building this pioneering relationship.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mahomes\u2019 journey, from Texas Tech All-American quarterback to global NFL superstar, continues to inspire athletes nationwide. With a strengthened Team Mahomes cohort and the launch of the \u201cToo Cold\u201d uniform, adidas and Mahomes are setting a new standard for what NIL partnerships can achieve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">adidas and Patrick Mahomes are crafting more than standout uniforms; they\u2019re creating pathways for growth, leadership, and long-term success. <strong>Team Mahomes<\/strong> serves as a model for how brands, icons, and universities can come together to elevate student-athletes. This collaboration transforms the landscape of collegiate sports.<\/p>\n","protected":false},"excerpt":{"rendered":"Adidas and three-time Super Bowl champion Patrick Mahomes have teamed up once again in Lubbock to unveil the&hellip;","protected":false},"author":219894229,"featured_media":19149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Patrick Mahomes & adidas Introduce New Team Mahomes Class and \u201cToo Cold\u201d Texas Tech Uniform","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1791,1364,1455],"tags":[1562,2103,3495,3498,3494],"class_list":{"0":"post-19148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-celebrity","9":"category-fashion","10":"category-sports","11":"tag-adidas","12":"tag-patrick-mahomes","13":"tag-team-mahomes","14":"tag-texas-tech-red-raiders","15":"tag-texas-tech-university","16":"cs-entry","17":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patrick Mahomes Adidas Texas Tech Team Mahomes Program - Footwear Magazine<\/title>\n<meta name=\"description\" content=\"Explore how Patrick Mahomes and adidas are enhancing Texas Tech through a new NIL program for student-athletes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=19148\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patrick Mahomes &amp; 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