{"id":19828,"date":"2025-12-06T22:29:02","date_gmt":"2025-12-07T05:29:02","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=19828"},"modified":"2025-12-06T22:29:02","modified_gmt":"2025-12-07T05:29:02","slug":"fanatics-fifa-2026","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=19828","title":{"rendered":"Fanatics to Power On-Site Retail for FIFA World Cup 2026"},"content":{"rendered":"<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Fanatics will turn stadiums and fan zones into the largest World Cup retail arena in history.<\/p>\n<h3 id=\"a-historic-world-cup-demands-a-massive-retail-oper\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\"><strong>A Historic World Cup Demands a Massive Retail Operation<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><a href=\"https:\/\/www.fanatics.com\/\">Fanatics<\/a> has been selected by <a href=\"https:\/\/www.fifa.com\/\">FIFA<\/a> as the official on-site retail licensee for the <a href=\"https:\/\/www.fifa.com\/en\/tournaments\/mens\/worldcup\/canadamexicousa2026\">FIFA World Cup 2026.<\/a><\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Under this agreement, Fanatics will run in-venue retail for all 104 matches. The tournament spans across 39 days of play in the United States, Canada, and Mexico.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This makes it the most expansive on-site retail project in the company\u2019s history.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The 2026 tournament is historic in itself. It will be the first World Cup ever staged in three countries at once.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">It is also the first to feature 48 competing nations, with matches spread across 16 host cities. In addition to stadium operations, Fanatics will also operate retail experiences at official FIFA Fan Festival locations in those cities.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This extends access to fans who may not have match tickets but still want the full tournament atmosphere.<\/p>\n<h3 id=\"what-fanatics-will-bring-to-fans-on-the-ground\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\"><strong>What Fanatics Will Bring to Fans on the Ground<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Fanatics plans to collaborate with a range of brands and official FIFA merchandise partners. The goal is to curate deep, nation-specific assortments and event collections. Fans can expect:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Team jerseys, scarves and caps for all 48 nations<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Tournament-branded apparel and accessories<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Collectibles and commemorative items celebrating key moments<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Quick-release (\u201cquick-strike\u201d) products will also play a major role.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Using its on-demand manufacturing infrastructure and global supply chain, including operations in the U.S., Canada and Mexico, Fanatics will be able to respond in near real time as the story of the tournament evolves whether that\u2019s a breakout star, a stunning upset or a record-breaking performance.<\/p>\n<h3 id=\"fifas-view-on-the-partnership\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\"><strong>FIFA\u2019s View on the Partnership<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">\u201cAs we approach the FIFA World Cup 2026, we\u2019re thrilled to partner with Fanatics to create many world-class retail experiences throughout the tournament. This is an incredibly complex undertaking, with 16 host cities across three countries. However, Fanatics sets itself apart through an innovative merchandising approach and proven track record\u201d <a href=\"https:\/\/www.fanaticsinc.com\/press-releases\/fanatics-to-exclusively-operate-fifa-world-cup-2026-stadium-and-fan-festival-retail-experiencesnbsp\">stated<\/a> <strong>Romy Gai, FIFA Chief Business Officer<\/strong>.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\"><strong>Romy Gai <\/strong><a href=\"https:\/\/www.fanaticsinc.com\/press-releases\/fanatics-to-exclusively-operate-fifa-world-cup-2026-stadium-and-fan-festival-retail-experiencesnbsp\">added<\/a> \u201cThey deliver standout results at the world\u2019s biggest events. We\u2019re excited to work together as we celebrate the beautiful game next June-July\u201d.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This statement underscores FIFA\u2019s confidence in Fanatics\u2019 ability to handle both the logistical complexity and the creative demands of the world\u2019s largest single-sport event.<\/p>\n<h3 id=\"building-on-proven-world-stage-experience\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\"><strong>Building on Proven World-Stage Experience<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">The strengthened partnership follows Fanatics\u2019 work with FIFA at the inaugural <a href=\"https:\/\/www.fifa.com\/en\/tournaments\/mens\/club-world-cup\/usa-2025\">FIFA Club World Cup 2025<\/a>.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Fanatics managed on-site retail across 12 venues in 11 cities during that event. That experience demonstrated the company\u2019s ability to deliver consistent, high-quality fan experiences across multiple locations. Despite the tight timelines, they achieved success.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">For the 2026 World Cup, those learnings will scale up dramatically. There will be more venues, more nations, and more fans than ever before.<\/p>\n<h3 id=\"what-this-means-for-global-fans-in-2026\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&#038;]:mt-4\"><strong>What This Means for Global Fans in 2026<\/strong><\/h3>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">For supporters traveling to North America or gathering in host cities, Fanatics\u2019 role means:<\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Robust in-stadium shops at every one of the 104 matches<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Immersive retail at official Fan Festivals<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Deep assortments tailored to local and traveling fanbases<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&#038;>p]:pt-0 [&#038;>p]:mb-2 [&#038;>p]:my-0&#8243;>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">Fast-turn, moment-driven merchandise that reflects the live drama of the tournament<\/p>\n<\/li>\n<\/ul>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">As the World Cup expands to three countries and 48 teams, Fanatics is set to turn the passion in the stands and fan zones into lasting keepsakes.<\/p>\n<p class=\"my-2 [&#038;+p]:mt-4 [&#038;_strong:has(+br)]:inline-block [&#038;_strong:has(+br)]:pb-2\">This will make the 2026 edition not only the biggest World Cup ever, but also one of the most memorable from a fan experience standpoint.<\/p>\n","protected":false},"excerpt":{"rendered":"Fanatics will turn stadiums and fan zones into the largest World Cup retail arena in history. A Historic&hellip;","protected":false},"author":219894229,"featured_media":19831,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Fanatics to Power On-Site Retail for FIFA World Cup 2026","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1450,1455],"tags":[1977,1885,2294],"class_list":{"0":"post-19828","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-retail","9":"category-sports","10":"tag-fanatics","11":"tag-fifa","12":"tag-fifa-world-cup-2026","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fanatics to Power On-Site Retail for FIFA World Cup 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=19828\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fanatics to Power On-Site Retail for FIFA World Cup 2026\" \/>\n<meta property=\"og:description\" content=\"Fanatics will turn stadiums and fan zones into the largest World Cup retail arena in history. 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