{"id":20312,"date":"2025-12-16T18:30:26","date_gmt":"2025-12-17T01:30:26","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=20312"},"modified":"2026-01-01T17:32:31","modified_gmt":"2026-01-02T00:32:31","slug":"italian-sports-icon-lotto-returns-to-the-north-american-style-game","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=20312","title":{"rendered":"Italian Sports Icon Lotto Returns To The North American Style Game"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">WHP Global is bringing one of Italy\u2019s most iconic sportswear names back into the fashion spotlight. The parent company of\u00a0<strong>LOTTO<\/strong>, a brand synonymous with Italian craftsmanship and soccer style, announced a new\u00a0<strong>licensing partnership with Pure Cotton Global Group<\/strong>. This partnership is to design, manufacture, and distribute a fresh lifestyle apparel line across the U.S. and Canada.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The first collection \u2014 aptly named the\u00a0<strong>\u201cStarting 11\u201d<\/strong>\u00a0\u2014 dropped today on\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/lottosport.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">LOTTOSport.com<\/span><\/a>. It marks LOTTO\u2019s most significant North American relaunch to date.<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">A Legacy Reimagined<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Founded in 1973 in Trevignano, Italy, LOTTO carved its identity through decades of sport \u2014 from soccer pitches to tennis courts. It outfitted elite athletes and everyday players with a distinctly European flair. The brand became a recognizable part of U.S. sports culture throughout the 1980s and 1990s before retreating from the lifestyle scene in later years.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Now, with streetwear and soccer-inspired fashion driving modern culture, LOTTO\u2019s return feels perfectly timed. With the\u00a0<strong>2026 World Cup<\/strong>\u00a0set to take place across North America, the fusion of sport and style is reaching new momentum. It opens doors for heritage brands like LOTTO to reintroduce their archives to a new generation.<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">The Starting 11 Capsule<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">LOTTO\u2019s debut capsule embodies what fans loved about the brand \u2014 athletic authenticity elevated with contemporary design. Think\u00a0<strong>tees, hoodies, track jackets, joggers, and shorts<\/strong>. These are all reinterpreted through premium fabrics, updated fits, and the brand\u2019s signature\u00a0<strong>double-diamond logo<\/strong>.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">This drop blends nostalgia with innovation, balancing the technical DNA of sport with the relaxed attitude of streetwear. The name &#8220;Starting 11&#8221; nods to soccer\u2019s core lineup \u2014 a symbolic kickoff for LOTTO\u2019s new era.<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Building the North American Comeback<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">According to\u00a0<strong>Margaret Kivett<\/strong>, EVP of Athletic Vertical at WHP Global, the relaunch arrives at \u201ca moment when soccer-inspired fashion is driving culture.\u201d With\u00a0<strong>Pure Cotton Global Group<\/strong>\u00a0leading design and distribution, LOTTO gains a strong retail foundation. This foundation is anchored in quality manufacturing and market insight.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">\u201cLOTTO has been a beloved brand in the world of soccer for more than 50 years,\u201d Kivett said. \u201cWe\u2019re excited to build a strong platform together for LOTTO\u2019s growth in the fashion sector throughout the U.S. and Canada.\u201d<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Paula Brunson<\/strong>, President &amp; CEO of Pure Cotton Global Group, added that the collaboration aims to reconnect with North American consumers. These are the consumers who \u201cvalue quality, heritage, and a brand with a meaningful cultural connection.\u201d<\/p>\n<h2 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">What\u2019s Next<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The\u00a0<strong>Starting 11<\/strong>\u00a0collection is available now exclusively at\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline font-semibold\" href=\"https:\/\/lottosport.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">LOTTOSport.com<\/span><\/a>. A\u00a0<strong>broader retail expansion<\/strong> is planned for 2026\u00a0through specialty, sporting goods, and department store partners.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">As global attention turns toward North America in the lead-up to the World Cup, LOTTO\u2019s reentry comes at the perfect intersection of sport, fashion, and nostalgia \u2014 capturing the essence of Italian design while speaking to the modern streetwear consumer.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Follow\u00a0<strong>@lottosportus<\/strong>\u00a0on social channels for launch updates and upcoming drops.<\/p>\n","protected":false},"excerpt":{"rendered":"WHP Global is bringing one of Italy\u2019s most iconic sportswear names back into the fashion spotlight. The parent&hellip;","protected":false},"author":219894228,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1364,1450,1455],"tags":[2502,3256,2503],"class_list":{"0":"post-20312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business","7":"category-fashion","8":"category-retail","9":"category-sports","10":"tag-lotto","11":"tag-soccer-inspired-fashion","12":"tag-whp-global","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Italian Sports Icon Lotto Returns To The North American Style Game<\/title>\n<meta name=\"description\" content=\"Explore the resurgence of the Italian sports icon Lotto with a new apparel line launching in North America.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=20312\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italian Sports Icon Lotto Returns To The North American Style Game\" \/>\n<meta property=\"og:description\" content=\"Explore the resurgence of the Italian sports icon Lotto with a new apparel line launching in North America.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=20312\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T01:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-02T00:32:31+00:00\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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