{"id":20555,"date":"2025-12-19T11:57:42","date_gmt":"2025-12-19T18:57:42","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=20555"},"modified":"2026-03-17T09:23:14","modified_gmt":"2026-03-17T15:23:14","slug":"weekend-rush-shoppers-stores-online","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=20555","title":{"rendered":"Final Weekend Rush Puts 159 Million Shoppers in Stores and Online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A record 158.9 million consumers are expected to shop on Super Saturday this year, making the final Saturday before Christmas the biggest single shopping day of the 2025 holiday season. For retailers, that means a powerful last chance to drive sales both in-store and online as shoppers race to complete their lists.<\/span><\/p>\n<h3><b>Super Saturday sets a new record<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/nrf.com\/\"><span style=\"font-weight: 400;\">National Retail Federation (NRF)<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/prosperinsights.com\/\"><span style=\"font-weight: 400;\">Prosper Insights &amp; Analytics<\/span><\/a><span style=\"font-weight: 400;\">, an estimated<\/span><a href=\"https:\/\/fdra.org\/latest-news\/a-record-159-million-consumers-expected-to-shop-on-super-saturday\/\"> <span style=\"font-weight: 400;\">158.9 million<\/span><\/a><span style=\"font-weight: 400;\"> consumers plan to shop on Super Saturday, up from 157.2 million last year and beating the previous 158.5 million record set in 2022. The data confirms that even with weeks of early promotions, many shoppers still rely on the final weekend before December 25 to secure gifts and holiday essentials.\u200b<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Super Saturday lands just five days before Christmas this year, heightening its importance for both procrastinators and bargain seekers. <\/span><b>NRF Vice President of Industry and Consumer Insights<\/b> <b>Katherine Cullen<\/b><a href=\"https:\/\/fdra.org\/latest-news\/a-record-159-million-consumers-expected-to-shop-on-super-saturday\/\"> <span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">, \u201cAs the final Saturday before Dec. 25, Super Saturday is a significant shopping event for both consumers and retailers.\u201d\u200b<\/span><\/p>\n<h3><b>How and where consumers will shop<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shoppers are set to embrace hybrid behavior, moving fluidly between channels. Nearly 71.6 million (45%) plan to shop both in-store and online, up from 69.5 million (44%) in 2024. Another 46.2 million (29%) will stick to brick-and-mortar only, while 41.1 million (26%) plan to shop exclusively online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top shopping destinations highlight how shoppers are mixing discovery and value:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">46% plan to shop online.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33% will head to department stores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">26% will visit discount stores.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to what is already in their carts, the leading gift categories include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clothing and accessories at 48%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Toys at 30%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift cards at 27%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Books, music, movies, video games, and other media at 25%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personal care and beauty items at 23%.<\/span><\/li>\n<\/ul>\n<h3><b>Why are so many still shopping<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As of early December, consumers had completed just over 51% of their holiday shopping on average, leaving plenty of unfinished lists heading into Super Saturday. Among those who still had more than half their items to buy, the top reasons were:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33% are still deciding what to purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25% had other financial priorities before December.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">23% were waiting to hear what friends and family actually wanted.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Experiential gifts continue to grow in appeal as shoppers focus on memory-making.<\/span><b> Prosper Insights &amp; Analytics Executive Vice President of Strategy Phil Rist<\/b><a href=\"https:\/\/fdra.org\/latest-news\/a-record-159-million-consumers-expected-to-shop-on-super-saturday\/\"><span style=\"font-weight: 400;\"> said<\/span><\/a><span style=\"font-weight: 400;\"> that \u201cAlong with tangible items, gifts of experience continue to be a popular choice for people looking to create memories with loved ones. Three in 10 shoppers (31%) plan to give an experience this year, such as art classes or tickets to an event. This figure has grown in popularity over the past 10 years, when only 22% of shoppers expected to give an experience in 2015.\u201d<\/span><\/p>\n<h3><b>The holiday season extends past December 25<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The spending momentum will not stop on Christmas Day. Around 70% of consumers plan to shop in the week immediately after December 25, driven by post-holiday promotions and gift card use. Key motivations include taking advantage of holiday sales and promotions (45%) and using gift cards (26%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, NRF defines the holiday season as running from November 1 through December 31 and forecasts that total holiday spending will top<\/span><a href=\"https:\/\/fdra.org\/latest-news\/a-record-159-million-consumers-expected-to-shop-on-super-saturday\/\"> <span style=\"font-weight: 400;\">$1 trillion<\/span><\/a><span style=\"font-weight: 400;\"> for the first time, with growth between 3.7% and 4.2% over 2024. The survey behind these figures captured responses from 8,005 adult consumers between December 1\u201310, with a margin of error of plus or minus 1.1 percentage points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For retailers, the message is clear: Super Saturday is not just a last-minute scramble, but a record-setting opportunity at the center of a holiday season that is bigger and longer than ever.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"A record 158.9 million consumers are expected to shop on Super Saturday this year, making the final Saturday&hellip;","protected":false},"author":219894228,"featured_media":20556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1450,1549],"tags":[3225,2302,3224],"class_list":{"0":"post-20555","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-retail","9":"category-shopping","10":"tag-2025-holiday","11":"tag-holiday-2026","12":"tag-super-saturday","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Final Weekend Rush Puts 159 Million Shoppers in Stores and Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=20555\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Final Weekend Rush Puts 159 Million Shoppers in Stores and Online\" \/>\n<meta property=\"og:description\" content=\"A record 158.9 million consumers are expected to shop on Super Saturday this year, making the final Saturday&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=20555\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-19T18:57:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T15:23:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2025\/12\/f2odvqnh-1170x658.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"658\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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