{"id":21125,"date":"2026-01-09T14:17:29","date_gmt":"2026-01-09T21:17:29","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=21125"},"modified":"2026-01-09T14:17:29","modified_gmt":"2026-01-09T21:17:29","slug":"lacoste-padel-courchevel-2026","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=21125","title":{"rendered":"Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;ai=DChsSEwif5Zfnq_-RAxVokYMHHRzUEXwYACICCAEQABoCZWY&amp;co=1&amp;ase=2&amp;gclid=CjwKCAiA64LLBhBhEiwA-PxguxORcd01i707b1RWlBXIRUVBxpbEDQo4d4Hapv1vbt23l-1oCbMSgBoC6mcQAvD_BwE&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2yphAXfHmsOOhLKuU-JLZH1c6EZA&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwiZopHnq_-RAxVpg_0HHV3SFqkQ0Qx6BAgmEAE\"><span style=\"font-weight: 400;\">Lacoste<\/span><\/a><span style=\"font-weight: 400;\"> is taking padel to new heights in Courchevel, debuting two new courts in the heart of the French Alps and turning alpine leisure into a four\u2011season, fashion\u2011meets\u2011sport experience. The move marks Lacoste\u2019s first real step into padel after decades rooted in tennis and golf, signalling how performance leisure is evolving at altitude.<\/span><\/p>\n<h3><b>Padel at altitude in Courchevel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Set at the foot of the \u00c9mile Allais slalom stadium and facing the <\/span><a href=\"https:\/\/ineosclubhouse.com\/en\/restaurant-bar\/\"><span style=\"font-weight: 400;\">INEOS Club House<\/span><\/a><span style=\"font-weight: 400;\">, the new padel facility blends elite mountain heritage with one of the world\u2019s fastest\u2011growing sports. Guests can now play padel against a backdrop of snow\u2011covered peaks, right in the resort that has become shorthand for ultra\u2011luxury alpine living.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The two courts are open all year round, creating a new social sports hub where \u201csport meets the mountains.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positioned in Courchevel 1850, the location reinforces the idea that performance leisure should feel as elevated as its surroundings.<\/span><\/li>\n<\/ul>\n<h3><b>Four seasons of play thanks to geothermal tech<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Building a padel court at high altitude meant designing for snow, ice, and temperature swings, not just style. To keep matches going in mid\u2011winter, the playing surface sits on a heated slab powered by an eco\u2011friendly geothermal system.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This geothermal heating system keeps the court playable through all four seasons, while limiting the site\u2019s energy impact.\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The project was delivered with local partners, including Courchevel Tourisme and the Club des Sports, aligning the courts with the resort\u2019s wider sports infrastructure.<\/span><\/li>\n<\/ul>\n<h3><b>Lacoste owns performance leisure<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For <\/span><b>Lacoste<\/b><span style=\"font-weight: 400;\">, the Courchevel project is a statement about where sport and style are heading. Padel is more accessible and faster than <\/span><b>tennis<\/b><span style=\"font-weight: 400;\">, and its social, lifestyle\u2011driven appeal makes it a natural fit for a fashion house built on courtside culture.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The FIP World Padel Report 2025 estimates over 35 million padel players globally, underlining how quickly the sport has scaled beyond niche status.padelbiz+1\u200b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">By planting its crocodile logo directly into the court surface and attaching its name to the venue, Lacoste turns performance into a branded, liveable experience.<\/span><\/li>\n<\/ul>\n<h3><b>Cobranded collection and hospitality touchpoints<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The project goes beyond sports infrastructure into full lifestyle branding on the mountain. Lacoste will soon unveil a Courchevel x Lacoste cobranded clothing collection, with an exclusive Lacoste corner set inside the <\/span><a href=\"https:\/\/ineosclubhouse.com\/en\/restaurant-bar\/\"><span style=\"font-weight: 400;\">INEOS restaurant<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The capsule will be available at the Club des Sports boutique and select professional partners, tying local retail directly to on\u2011court play.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On\u2011site retail and hospitality show how fashion brands are using cafes, restaurants, and destination spaces to become environments people inhabit, not just labels they buy.<\/span><\/li>\n<\/ul>\n<h3><b>Fashion hospitality as the next frontier<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This <\/span><a href=\"https:\/\/www.instagram.com\/p\/DTIvi60jYYg\/\"><span style=\"font-weight: 400;\">Courchevel launch<\/span><\/a><span style=\"font-weight: 400;\"> fits a wider movement. Fashion brands, stepping into hotels, clubs, and restaurants to extend their world into real life. Hospitality gives labels hours or days with their customer, not minutes, creating the kind of memories and stories that keep people coming back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At their best, these spaces position brands less as advertisers and more as hosts, curating how customers feel, play, and connect.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the&hellip;","protected":false},"author":219894228,"featured_media":21127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,1460,1455],"tags":[2987,2986,2579,2988],"class_list":{"0":"post-21125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-lifestyle","9":"category-sports","10":"tag-alpine-padel","11":"tag-courchevel","12":"tag-lacoste","13":"tag-performance","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=21125\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacoste Debuts Year Round Alpine Padel on the Peaks of Courchevel in 2026\" \/>\n<meta property=\"og:description\" content=\"Lacoste is taking padel to new heights in Courchevel, debuting two new courts in the heart of the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=21125\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T21:17:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/4d4t2i7g.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"826\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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