{"id":21268,"date":"2026-01-15T08:15:31","date_gmt":"2026-01-15T15:15:31","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=21268"},"modified":"2026-01-16T00:16:08","modified_gmt":"2026-01-16T07:16:08","slug":"inside-lacostes-australian-open-2026-winners-kits-collection","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=21268","title":{"rendered":"Inside Lacoste\u2019s Australian Open 2026 Winners Kits Collection"},"content":{"rendered":"

Lacoste<\/span><\/a> has shifted Team Lacoste from winter layers to Melbourne ready kits, rolling out a dedicated Australian Open 2026 collection that puts technical tennis apparel on one of the sport\u2019s most visible stages. The campaign spans social, e commerce, and broadcast from the Melbourne tournament, positioning the crocodile as a reference point for performance driven elegance in the first Major of the year.<\/span><\/p>\n

Story: from winter to Melbourne<\/b><\/h3>\n

The \u201cfrom winter knits to winners\u2019 kits\u201d line sets the tone that this is a deliberate seasonal switch from cold weather sport style to Grand Slam performance. Lacoste is using the Melbourne tournament to spotlight its Team Lacoste roster as a unified squad, while also telling specific product stories around each athlete.<\/span><\/p>\n

Design: colour and construction<\/b><\/h3>\n

The Australian Open 2026 range<\/a> for Team Lacoste blends airy stretch jersey, diamond taffeta, and run resistant piqu\u00e9 with heat bonded seams and laser cut details to reduce bulk and irritation in long matches. Cuts stay close to classic Lacoste codes\u2014polo collars, strong colour blocking, precise striping\u2014updated with bolder prints and contemporary fits tailored to each player\u2019s on court presence.<\/span><\/p>\n

Players and on court kits<\/b><\/p>\n

The collection is structured around Novak Djokovic, Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, and Eva Lys, whose looks can be shopped as curated \u201cgear\u201d edits on Lacoste\u2019s Australian Open page. The brand frames Djokovic\u2019s outfits as tested and approved \u201cchampion\u201d kits, with Medvedev, Dimitrov, and the wider team extending that performance template across different silhouettes, from polos and shorts to dresses and skirts for women\u2019s styles.<\/span><\/p>\n

\"\"
Credits: Lacoste<\/figcaption><\/figure>\n

Performance focus<\/b><\/h3>\n

Lacoste highlights lightness, breathability, and freedom of movement as the core functional benefits, pairing moisture management technologies with seamless or minimized seam constructions for comfort under Melbourne heat. The idea is to offer pieces that can handle long rallies and stop start movement while still reading clean and composed on broadcast\u2014a balance central to Lacoste\u2019s broader sport strategy since 1933.<\/span><\/p>\n

Access for fans<\/b><\/h3>\n

Alongside the athletes\u2019 match kits, Lacoste is offering a Special Melbourne 2026 tennis collection online, allowing fans to \u201cdress like the Team Lacoste players\u201d with versions of the same polos, shorts, dresses, and accessories worn at the tournament. For tennis consumers, the drop slots into a crowded Grand Slam apparel calendar but leans heavily on the brand\u2019s heritage polish to stand out among increasingly graphic and trend led rivals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Lacoste has shifted Team Lacoste from winter layers to Melbourne ready kits, rolling out a dedicated Australian Open…","protected":false},"author":219894228,"featured_media":21270,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,1450,1455],"tags":[2579,2945],"class_list":{"0":"post-21268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-retail","9":"category-sports","10":"tag-lacoste","11":"tag-lacoste-australian-open-2026-specific","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"\nInside Lacoste\u2019s Australian Open 2026 Winners Kits Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=21268\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Lacoste\u2019s Australian Open 2026 Winners Kits Collection\" \/>\n<meta property=\"og:description\" content=\"Lacoste has shifted Team Lacoste from winter layers to Melbourne ready kits, rolling out a dedicated Australian Open…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=21268\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T15:15:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-16T07:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/SnapInsta.to_615712127_18553976716053716_2406703817344956500_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1348\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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