{"id":21435,"date":"2026-01-20T13:02:37","date_gmt":"2026-01-20T20:02:37","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=21435"},"modified":"2026-01-20T13:02:37","modified_gmt":"2026-01-20T20:02:37","slug":"burberry-pop-up-chongli-year-horse-collection","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=21435","title":{"rendered":"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection"},"content":{"rendered":"

Burberry\u2019s<\/span><\/a> Chongli pop up brings the brand\u2019s Year of the Horse story onto the slopes, combining an exclusive Lunar New Year capsule with a heritage driven alpine installation in one of China\u2019s key ski destinations. Positioned as a limited time retail experience inside the resort, the space leans on both Burberry Check iconography and archival design cues to speak to local luxury skiers and global brand followers.<\/span><\/p>\n

Heritage on the Mountain<\/b><\/h3>\n

The <\/span>Chongli<\/span><\/a> activation marks Burberry\u2019s latest move to localise its Lunar New Year storytelling in a market where immersive retail is becoming a core strategy. The pop up highlights the Year of the <\/span>Horse collection<\/span><\/a> within the resort itself, aligning the brand\u2019s Chinese New Year focus with the country\u2019s growing winter sports culture.\u200b<\/span><\/p>\n

A key visual in the space is a redesigned Burberry Clock, a reference to a clock feature from the brand\u2019s former London flagship store dating back to the late 1930s. The installation links alpine scenery with British retail history, positioning the pop-up as both a commercial site and a heritage touchpoint for visitors.<\/span><\/p>\n

Year of the Horse Spotlight<\/b><\/h3>\n

The Chongli store showcases Burberry\u2019s exclusive <\/span>Year of the Horse<\/span><\/a> collection alongside selected outerwear pieces, bringing a campaign led capsule into a destination setting. The wider collection is grounded in red tones and seasonal Burberry Check, with the Equestrian Knight motif reinterpreted through watercolour and ink inspired artwork across ready to wear and accessories.<\/span><\/p>\n

Women\u2019s and men\u2019s Year of the Horse capsules span outerwear, knitwear, jersey, and gifting-focused accessories such as bags, scarves, sneakers, sunglasses and charms, all built around the seasonal Check and Knight graphics. By placing this edit on the slopes, Burberry connects Lunar New Year gifting with winter travel and resort dressing at a moment when Chinese domestic tourism remains a strategic retail channel.<\/span><\/p>\n

Design Details on Site<\/b><\/h3>\n

Visually, the Chongli pop up is anchored by a Burberry Check ski lift outside the space, turning a functional resort element into a branded landmark for skiers and visitors at the resort. Inside and around the structure, the redesigned clock and signature Check create a cohesive environment that ties back to the brand\u2019s broader Year of the Horse storytelling.<\/span><\/p>\n

Across China and the Asia Pacific, the same seasonal narrative extends into windows created with British hand-painted wallpaper brand de Gournay, which uses Xuan paper inspired artwork by Chinese artist Liao Wenjun. That approach points to a coordinated visual strategy: linking in-store scenery, pop up architecture, and campaign imagery under one Lunar New Year theme.<\/span><\/p>\n

Dates, Access, and Audience<\/b><\/h3>\n

The Chongli pop up is open until <\/span>29 March<\/b> inside the ski resort, framing it clearly as a seasonal, limited-time format aligned with the Lunar New Year calendar.<\/span><\/p>\n

For luxury shoppers, skiers, and brand collectors, this is another example of high end labels using alpine destinations and holiday travel hubs as testing grounds for experiential retail tied to capsule collections. For Burberry, Chongli\u2019s slopes offer a live stage where heritage symbols like the clock and Check ski lift can meet performance outerwear and festive gifting, in front of a regional audience that is central to the brand\u2019s growth plans.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Burberry\u2019s Chongli pop up brings the brand\u2019s Year of the Horse story onto the slopes, combining an exclusive…","protected":false},"author":219894228,"featured_media":21437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,1460,1450],"tags":[1581,2891,2892],"class_list":{"0":"post-21435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-lifestyle","9":"category-retail","10":"tag-burberry","11":"tag-chongli","12":"tag-year-of-the-horse","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nBurberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=21435\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection\" \/>\n<meta property=\"og:description\" content=\"Burberry\u2019s Chongli pop up brings the brand\u2019s Year of the Horse story onto the slopes, combining an exclusive…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=21435\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T20:02:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327-887x730.png\" \/>\n\t<meta property=\"og:image:width\" content=\"887\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa J. Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435\"},\"author\":{\"name\":\"Alyssa J. Mann\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"headline\":\"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection\",\"datePublished\":\"2026-01-20T20:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435\"},\"wordCount\":545,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png\",\"keywords\":[\"Burberry\",\"Chongli\",\"Year of the Horse\"],\"articleSection\":[\"Fashion\",\"Lifestyle\",\"Retail\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435\",\"url\":\"https:\/\/footwearmagazine.com\/?p=21435\",\"name\":\"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png\",\"datePublished\":\"2026-01-20T20:02:37+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=21435\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png\",\"width\":1280,\"height\":1053,\"caption\":\"Credit: Burberry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21435#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\",\"name\":\"Alyssa J. Mann\",\"description\":\"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.\",\"sameAs\":[\"https:\/\/www.instagram.com\/alyssajademann\/\"],\"url\":\"https:\/\/footwearmagazine.com\/?author=219894228\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=21435","og_locale":"en_US","og_type":"article","og_title":"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection","og_description":"Burberry\u2019s Chongli pop up brings the brand\u2019s Year of the Horse story onto the slopes, combining an exclusive…","og_url":"https:\/\/footwearmagazine.com\/?p=21435","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2026-01-20T20:02:37+00:00","og_image":[{"width":887,"height":730,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327-887x730.png","type":"image\/png"}],"author":"Alyssa J. Mann","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"Alyssa J. Mann","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=21435#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=21435"},"author":{"name":"Alyssa J. Mann","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"headline":"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection","datePublished":"2026-01-20T20:02:37+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=21435"},"wordCount":545,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=21435#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png","keywords":["Burberry","Chongli","Year of the Horse"],"articleSection":["Fashion","Lifestyle","Retail"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=21435","url":"https:\/\/footwearmagazine.com\/?p=21435","name":"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=21435#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=21435#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png","datePublished":"2026-01-20T20:02:37+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=21435#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=21435"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=21435#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png","width":1280,"height":1053,"caption":"Credit: Burberry"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=21435#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Burberry Alpine Pop Up Lands in Chongli Featuring Year of the Horse Collection"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b","name":"Alyssa J. Mann","description":"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.","sameAs":["https:\/\/www.instagram.com\/alyssajademann\/"],"url":"https:\/\/footwearmagazine.com\/?author=219894228"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/mxw3uu8s-e1768939119327.png","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-5zJ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894228"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21435"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/21437"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}