{"id":21628,"date":"2026-01-23T10:51:47","date_gmt":"2026-01-23T17:51:47","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=21628"},"modified":"2026-01-24T10:53:32","modified_gmt":"2026-01-24T17:53:32","slug":"new-balance-coco-gauff-australian-open-kit","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=21628","title":{"rendered":"New Balance Debuts Coco Gauff Australian Open Kit"},"content":{"rendered":"

New Balance\u2019s<\/span><\/a> new <\/span>Coco Gauff<\/span><\/a> Australian Open kit brings the world No. 1\u2019s Melbourne look to stores for the first time. The collection launches for the 2026 Australian Open with matching apparel and footwear that mirror Gauff\u2019s on-court, practice, and walk-on outfits in select global markets.<\/span><\/p>\n

A New Chapter for Gauff and New Balance<\/b><\/h3>\n

New Balance presents the kit as a key step in its partnership with Coco Gauff, linking her rise in tennis and style to a clearer product story. For the first time, a version of her Grand Slam kit is on sale, which points to a stronger focus on fans during major tournaments.<\/span><\/p>\n

\u201cFrom the moment Coco joined the New Balance family, we\u2019ve been inspired by her evolution, both as an athlete and as a style icon…This kit reflects that journey: bold, confident, and beautifully expressive. We\u2019re thrilled to offer it at retail for the first time, inviting fans to share in Coco\u2019s signature style,\u201d said<\/a> Julie Pike, Senior Vice President of Global Apparel at New Balance.<\/strong><\/p>\n

Color, Design, and Storytelling<\/b><\/h3>\n

The Australian Open kit is built around three looks: on court, practice, and walk on. Each is linked to a different moment in Gauff\u2019s tournament story. The color palette, hot marigold, navy blue, and daybreak periwinkle, is inspired by the Australian landscape and designed to stand out against the blue Melbourne courts.<\/span><\/p>\n

\u201cWorking with New Balance on my Australian Open kit gave me the chance to design something that\u2019s not just about performance, but also about style and self-expression…I wanted something that felt powerful yet feminine \u2013 and shared my love for bold colors and the beach! I\u2019m excited that fans can now wear a kit inspired by my on-court look. It\u2019s a special way to share this journey with them,\u201d said<\/a> Gauff<\/strong>.<\/p>\n

Release Date and Access<\/b><\/h3>\n

New Balance states that Coco Gauff\u2019s Australian Open kit is available starting <\/span>January 17<\/span><\/a> online in select global markets, at all New Balance flagship stores except Oxford Street in London, and at the brand\u2019s Federation Square pop up in Melbourne for the tournament. The pieces are priced between $65 and $175, placing the kit in a premium performance apparel tier while remaining accessible relative to many signature footwear collaborations.<\/span><\/p>\n

The mix of e-commerce, flagship stores, and event based retail shows a combined approach, pairing global reach with a strong on the ground presence at the Australian Open. It mirrors how major brands increasingly use sports as both performance showcases and retail touchpoints.<\/span><\/p>\n

A Kit Built for Performance<\/b><\/h3>\n

New Balance presents the collection as built to perform on court, with cuts that allow easy movement and still reflect Gauff\u2019s style. The perforation, stretch fabrics, and looser tracksuit fit are designed for hot match days, and the time spent off court between sessions.<\/span><\/p>\n

The footwear line up adds a new CG2 colorway and two new Coco Delray colorways under the same story. For players and fans, the kit offers a simple way to wear a version of a top ranked player\u2019s Grand Slam look at a time when tennis outfits are about as popular as performance gear.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"New Balance\u2019s new Coco Gauff Australian Open kit brings the world No. 1\u2019s Melbourne look to stores for…","protected":false},"author":219894228,"featured_media":21629,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1791,1364,1450,1455],"tags":[2847,2846,1510],"class_list":{"0":"post-21628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity","8":"category-fashion","9":"category-retail","10":"category-sports","11":"tag-australian-open-20","12":"tag-coco-gauff","13":"tag-new-balance","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"\nNew Balance Debuts Coco Gauff Australian Open Kit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=21628\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Balance Debuts Coco Gauff Australian Open Kit\" \/>\n<meta property=\"og:description\" content=\"New Balance\u2019s new Coco Gauff Australian Open kit brings the world No. 1\u2019s Melbourne look to stores for…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=21628\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T17:51:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-24T17:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/01\/4sdlwvif.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"657\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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