{"id":21957,"date":"2026-02-03T12:43:10","date_gmt":"2026-02-03T19:43:10","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=21957"},"modified":"2026-02-03T14:13:35","modified_gmt":"2026-02-03T21:13:35","slug":"on-frank-sluis-cfo","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=21957","title":{"rendered":"On Names Frank Sluis CFO As Martin Hoffmann Steps Down"},"content":{"rendered":"

On Running<\/span><\/a> has named Frank Sluis as its new Chief Financial Officer, strengthening the leadership bench as the Swiss performance brand continues its global expansion. Effective May 1, 2026, he will step into the CFO role while current CEO and former CFO Martin Hoffmann continues to lead the company and oversee finance until the transition is complete.\u200b<\/span><\/p>\n

On Taps A Global Finance Heavyweight<\/b><\/h3>\n

The appointment was announced from Zurich, Switzerland, on January 28, 2026, underscoring how seriously On is investing in long term financial leadership. The company describes Frank Sluis as bringing a global financial toolkit and the discipline needed to support On\u2019s rapid growth across markets.<\/span><\/p>\n

With more than 25 years in leading consumer businesses, he offers a mix of blue chip experience, international exposure, and a strong understanding of brand driven growth. That profile is key as On continues to position itself as the most premium global sportswear brand in performance footwear, apparel, and accessories.\u200b<\/span><\/p>\n

From Ahold Delhaize To On<\/b><\/h3>\n

Most recently, Frank Sluis served as Chief Financial Officer for Europe and Indonesia at Ahold Delhaize, one of the world\u2019s leading food retail groups. In that role, he managed financial operations for well over \u20ac30 billion in annual net sales and led an international finance, procurement, and sourcing organization of around 800 professionals.\u200b<\/span><\/p>\n

Earlier in his career, he held finance leadership positions at Reckitt Benckiser and Unilever, building deep expertise in consumer behavior and globally scaled brands. Born and raised in the Netherlands, he has also spent significant time working internationally, including in the United States, reflecting the cross market perspective On is looking for, as it scales.\u200b<\/span><\/p>\n

Leadership Alignment With Martin Hoffmann<\/b><\/h3>\n

Frank Sluis will succeed Martin Hoffmann, who took on an expanded mandate as sole Chief Executive Officer while still carrying CFO responsibilities last year. Until May 1, 2026, Martin Hoffmann will continue to oversee the Finance organization to ensure a smooth handover.<\/span><\/p>\n

Martin Hoffmann, CEO of On<\/b>, <\/span>said<\/span><\/a>, \u201cFrank joins On at an exciting moment \u2014 our brand is resonating globally, our vision is clear, and we are executing with a level of precision that continues to drive record results. He complements our management team with experience at a scale significantly larger than where we are today, yet fully aligns with our values. Frank brings a passion for our brand and a leadership style that will empower our talented team to reach new heights, and I look forward to partnering with him to further unlock our potential.\u201d<\/span><\/p>\n

Commenting on the hire, <\/span>Caspar Coppetti, Co Founder and Executive Co Chairman of On<\/b>, <\/span>said<\/span><\/a>, \u201cWe set out to identify the next right financial leader for On. Frank stood out for his personal drive that will match our pace from day one, his credibility as a strategic partner to the Board and the CEO, and his proven ability to align long-term vision and financial leadership.\u201d\u200b<\/span><\/p>\n

A Runner Leading A Running Brand\u2019s Finances<\/b><\/h3>\n

Beyond his corporate r\u00e9sum\u00e9, Frank Sluis is described as an avid marathon runner who has also competed in multiple triathlons. That personal connection to sport echoes On\u2019s brand culture and its mission to ignite the human spirit through movement.\u200b<\/span><\/p>\n

In his own statement, <\/span>Frank Sluis <\/b>said<\/span><\/a>, \u201cOn is a truly unique company – combining a powerful brand, strong values, and an ambitious global growth trajectory. I am deeply passionate about sports and sustainability, and I strongly believe in On\u2019s mission and culture. I could not be more excited to join the team and contribute to On\u2019s journey forward.\u201d<\/span><\/p>\n

On\u2019s Growth Trajectory<\/b><\/h3>\n

Founded in 2010 in the Swiss Alps, On has, 16 years after market launch, become a fast\u2011growing premium sportswear player with industry disrupting innovations like <\/span>CloudTec\u00ae<\/span><\/a> cushioning and <\/span>LightSpray\u2122<\/span><\/a> technology. The brand now offers footwear, apparel, and accessories for running, outdoor, training, all day wear, and tennis, and is present in more than 80 countries worldwide while engaging a global digital community through <\/span>on.com<\/span><\/a>.\u200b<\/span><\/p>\n

As On continues to scale, the arrival of a CFO accustomed to managing tens of billions in revenue and large international teams signals a clear intent: to match product ambition and brand heat with equally robust financial leadership and governance.\u200b<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"On Running has named Frank Sluis as its new Chief Financial Officer, strengthening the leadership bench as the…","protected":false},"author":219894229,"featured_media":21958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1,1540],"tags":[2744,2742,2743,2346],"class_list":{"0":"post-21957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-uncategorized","9":"category-news","10":"tag-chief","11":"tag-frank-sluis","12":"tag-martin-hoffmann","13":"tag-on-running","14":"cs-entry","15":"cs-video-wrap"},"yoast_head":"\nOn Names Frank Sluis CFO As Martin Hoffmann Steps Down<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=21957\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Names Frank Sluis CFO As Martin Hoffmann Steps Down\" \/>\n<meta property=\"og:description\" content=\"On Running has named Frank Sluis as its new Chief Financial Officer, strengthening the leadership bench as the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=21957\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-03T19:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-03T21:13:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1349\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"FM Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FM Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957\"},\"author\":{\"name\":\"FM Team\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\"},\"headline\":\"On Names Frank Sluis CFO As Martin Hoffmann Steps Down\",\"datePublished\":\"2026-02-03T19:43:10+00:00\",\"dateModified\":\"2026-02-03T21:13:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957\"},\"wordCount\":696,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png\",\"keywords\":[\"Chief\",\"Frank Sluis\",\"Martin Hoffmann\",\"On Running\"],\"articleSection\":[\"Business\",\"Industry\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957\",\"url\":\"https:\/\/footwearmagazine.com\/?p=21957\",\"name\":\"On Names Frank Sluis CFO As Martin Hoffmann Steps Down\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png\",\"datePublished\":\"2026-02-03T19:43:10+00:00\",\"dateModified\":\"2026-02-03T21:13:35+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=21957\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png\",\"width\":2048,\"height\":1349,\"caption\":\"Credit: On Running\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=21957#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"On Names Frank Sluis CFO As Martin Hoffmann Steps Down\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\",\"name\":\"FM Team\",\"url\":\"https:\/\/footwearmagazine.com\/?author=219894229\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"On Names Frank Sluis CFO As Martin Hoffmann Steps Down","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=21957","og_locale":"en_US","og_type":"article","og_title":"On Names Frank Sluis CFO As Martin Hoffmann Steps Down","og_description":"On Running has named Frank Sluis as its new Chief Financial Officer, strengthening the leadership bench as the…","og_url":"https:\/\/footwearmagazine.com\/?p=21957","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2026-02-03T19:43:10+00:00","article_modified_time":"2026-02-03T21:13:35+00:00","og_image":[{"width":2048,"height":1349,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png","type":"image\/png"}],"author":"FM Team","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"FM Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=21957#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=21957"},"author":{"name":"FM Team","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2"},"headline":"On Names Frank Sluis CFO As Martin Hoffmann Steps Down","datePublished":"2026-02-03T19:43:10+00:00","dateModified":"2026-02-03T21:13:35+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=21957"},"wordCount":696,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=21957#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png","keywords":["Chief","Frank Sluis","Martin Hoffmann","On Running"],"articleSection":["Business","Industry","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=21957","url":"https:\/\/footwearmagazine.com\/?p=21957","name":"On Names Frank Sluis CFO As Martin Hoffmann Steps Down","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=21957#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=21957#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png","datePublished":"2026-02-03T19:43:10+00:00","dateModified":"2026-02-03T21:13:35+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=21957#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=21957"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=21957#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png","width":2048,"height":1349,"caption":"Credit: On Running"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=21957#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"On Names Frank Sluis CFO As Martin Hoffmann Steps Down"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2","name":"FM Team","url":"https:\/\/footwearmagazine.com\/?author=219894229"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/02\/hw5tppqi.png","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-5I9","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894229"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21957"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/21957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/21958"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}