{"id":21961,"date":"2026-02-03T12:56:54","date_gmt":"2026-02-03T19:56:54","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=21961"},"modified":"2026-03-17T09:22:57","modified_gmt":"2026-03-17T15:22:57","slug":"allbirds-close-full-price-u-s-stores","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=21961","title":{"rendered":"Allbirds To Close All Full Price U.S. Stores By February 2026"},"content":{"rendered":"

Allbirds<\/span><\/a> is closing all of its remaining full price stores in the United States by the end of February 2026, accelerating a shift toward e commerce, wholesale, and international distribution as part of its turnaround strategy. The San Francisco based brand will keep just two U.S. outlet locations and two full price stores in London, turning its brick and mortar presence into a handful of \u2018capital efficient\u2019 touchpoints rather than a broad retail network.<\/span><\/p>\n

Allbirds Exits Full Price Retail In The U.S.<\/b><\/h3>\n

According to multiple retail filings and media reports, Allbirds plans to <\/span>shutter<\/span><\/a> every remaining full price shop in the U.S. by the end of next month, with closures described as \u2018capital light\u2019 and focused on unprofitable doors. As of its most recent quarter, the company operated 21 U.S. stores, after already closing 14 locations in fiscal 2024 and a further nine in the first half of 2025.<\/span><\/p>\n

Once the exits are complete, Allbirds will operate only two outlet stores domestically, plus two London boutiques that the brand believes are strategically important for visibility and brand experience. Management positions this leaner footprint as more aligned with a digital led, partnership driven model rather than a heavy store ownership portfolio.<\/span><\/p>\n

A Turnaround Strategy Focused On Profitability<\/b><\/h3>\n

The store closures are framed as a key step in Allbirds\u2019 multi year turnaround plan, following several quarters of revenue pressure and a steep decline in its market valuation. In the third quarter ended September 30, 2025, net revenue fell 23.3% year on year to <\/span>$33 million<\/span><\/a>, down from $43 million a year earlier, with U.S. store sales sliding 20%.<\/span><\/p>\n

For the full year 2025, Allbirds guided net revenue to between $161 million and $166 million, a range that already factors in an estimated $23 million to $25 million impact from U.S. store closures and distributor transitions abroad. The company also secured a new $75 million asset based revolving credit facility to support its restructuring and liquidity needs.\u200b<\/span><\/p>\n

CEO Joe Vernachio On Closing \u201cUnprofitable Doors\u201d<\/b><\/h3>\n

In statements attached to the closure announcement, <\/span>Allbirds CEO Joe Vernachio <\/b>said<\/span><\/a>, \u201cThis is an important step for Allbirds, as we drive toward profitable growth under our turnaround strategy\u2026We have been opportunistically reducing our brick-and-mortar portfolio over the past two years. By exiting these remaining unprofitable doors, we are taking actions to reduce costs and support the long-term health of the business.\u201d<\/span><\/p>\n

Management argues that reallocating capital to the online store, wholesale accounts, and international distributors will unlock greater reach, flexibility, and operating leverage than the current store base. The plan also reflects the reality that physical retail has been difficult to make profitable at Allbirds\u2019 current scale and share price, which has dropped more than 80% over the last two years, leaving the company with a market capitalization of around $32 million.<\/span><\/p>\n

What Stays Open And What Comes Next<\/b><\/h3>\n

Even as it pulls back from full price retail in the U.S., Allbirds is keeping two domestic outlet stores and two London flagships to maintain selective in person brand engagement. Those locations are expected to act as high impact showrooms while the bulk of sales migrate to digital and third party channels.<\/span><\/p>\n

Further details on expected SG&A savings, closure related cash charges, and updated guidance will be shared during the company\u2019s fourth quarter and full year 2025 earnings call in March 2026. For now, the message is clear: the next chapter of Allbirds will be written primarily online and through partners, with a lighter, more targeted store footprint supporting the brand rather than defining it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Allbirds is closing all of its remaining full price stores in the United States by the end 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