{"id":22286,"date":"2026-03-01T15:21:50","date_gmt":"2026-03-01T22:21:50","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=22286"},"modified":"2026-03-01T15:21:50","modified_gmt":"2026-03-01T22:21:50","slug":"asics-thom-browne-super-bowl-gel-kayano-14","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=22286","title":{"rendered":"ASICS x Thom Browne Make Super Bowl Debut Collab with GEL Kayano 14"},"content":{"rendered":"

GQ<\/span><\/a> just served up a <\/span>Super Bowl<\/b> ready tunnel moment, with <\/span>Stefon Diggs<\/span><\/a> stepping out in a full <\/span>Thom Browne<\/span><\/a> look anchored by the designer\u2019s first ever sneaker collaboration with <\/span>ASICS<\/span><\/a>. The standout shoe is a <\/span>Thom Browne x ASICS GEL KAYANO 14<\/span><\/a> in signature grey, part of a three colorway pack dropping in March 2026.<\/span><\/p>\n

Thom Browne\u2019s First Sneaker Collaboration<\/b><\/h3>\n

Since launching his namesake label in 2001, Thom Browne has released in house sneaker silhouettes but never an official collaboration with a performance brand, until now. The new project teams the New York designer with ASICS SportStyle, reworking the <\/span>GEL Kayano 14<\/span><\/a>, a late 2000s runner widely credited with helping kick start the current retro runner wave.<\/span><\/p>\n

The collection consists of three tonal colorways, black, white, and grey, all tied together by thick leather piping on the overlays and subtle hits of Thom Browne\u2019s red, white, and blue stripe motif on pull tabs, tongues, and insoles. Premium perforated suede dresses the grey and black pairs, while the white version leans into leather and mesh, keeping the performance DNA of the GEL KAYANO 14 intact.<\/span><\/p>\n

Debut On The GQ Bowl Runway<\/b><\/h3>\n

The collaboration officially debuted on the Fall 2026 runway at the GQ Bowl show, staged at the Legion of Honor in San Francisco ahead of Super Bowl LX. In that setting, the GEL KAYANO 14 was styled exactly as it appears on Stefon Diggs, paired with Thom Browne\u2019s shrunken grey tailoring and dress shorts, blurring the line between formal suiting and performance footwear.<\/span><\/p>\n

Stefon Diggs, a New England Patriots wide receiver and ASICS SportStyle ambassador, modelled the grey colorway for the show and campaign, underlining the crossover between the brand\u2019s athletic roster and its growing fashion footprint. The look echoes GQ\u2019s own \u201cbig fit for the biggest game\u201d framing, positioning the collab as both a tunnel style flex and a runway moment.<\/span><\/p>\n

Release Timing And Where To Get It<\/b><\/h3>\n

According to early release details, the Thom Browne x ASICS GEL KAYANO 14 pack is set to drop on March 2, 2026, launching first via Thom Browne channels, with a potential wider rollout through ASICS.com and select retailers. The collaboration is described as limited, with pricing expected to sit above a standard GEL KAYANO 14 given the upgraded materials and luxury branding.<\/span><\/p>\n

Sneaker media are already calling the project a landmark moment, both as Thom Browne\u2019s debut sneaker collab and as another high fashion chapter in the GEL KAYANO 14\u2019s recent run of partnerships with houses like <\/span>Comme des Gar\u00e7ons<\/span><\/a>, <\/span>JJJJound<\/span><\/a>, and <\/span>A.P.C<\/span><\/a>. For collectors and fashion minded football fans alike, Stefon Diggs’ GQ fit is effectively the first on body look at one of 2026\u2019s most talked about performance meets tailoring sneakers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"GQ just served up a Super Bowl ready tunnel moment, with Stefon Diggs stepping out in a full…","protected":false},"author":219894228,"featured_media":22289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1791,1364,1482],"tags":[1576,3760],"class_list":{"0":"post-22286","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity","8":"category-fashion","9":"category-shoes","10":"tag-asics","11":"tag-thom-browne","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"\nASICS x Thom Browne Make Super Bowl Debut Collab with GEL Kayano 14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=22286\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASICS x Thom Browne Make Super Bowl Debut Collab with GEL Kayano 14\" \/>\n<meta property=\"og:description\" content=\"GQ just served up a Super Bowl ready tunnel moment, with Stefon Diggs stepping out in a full…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=22286\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-01T22:21:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/gsywbft9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1613\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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