{"id":22341,"date":"2026-03-01T19:36:08","date_gmt":"2026-03-02T02:36:08","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=22341"},"modified":"2026-03-01T19:36:08","modified_gmt":"2026-03-02T02:36:08","slug":"under-armour-flag-football-click-clack","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=22341","title":{"rendered":"Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign"},"content":{"rendered":"

Under Armour<\/span><\/a> is opening a new chapter in its football story with <\/span>Click Clack<\/span><\/a>, <\/span>The Next Era<\/span>, a campaign that revives its early 2000s cleat sound tagline to spotlight women redefining flag football on and off the field. Timed to launch on National Girls and Women in Sports Day, the initiative blends performance, culture, and access. In this way, it positions flag football as a fast rising space ahead of its Los Angeles 2028 Olympic debut.\u200b<\/span><\/p>\n

Reviving a Legacy Football Moment<\/b><\/h3>\n

Two decades after the original Click Clack spot signaled Under Armour\u2019s arrival in gridiron culture, Click Clack, The Next Era returns to the same sound, the rhythm of cleats on concrete, as a bridge between past and present. The brand frames this reboot as both a nod to its football roots and a reset that centers women as leaders in the sport\u2019s evolution.\u200b<\/span><\/p>\n

The campaign\u2019s narrative is built around power, confidence, grit, individuality, style, and unapologetic femininity, presenting women\u2019s flag football as its own culture rather than a derivative of the tackle game. That framing aligns with the broader industry move to treat women\u2019s formats as standalone properties with distinct communities and aesthetics.\u200b<\/span><\/p>\n

Athletes at the Center<\/b><\/h3>\n

At the heart of the spot is a small, focused roster of flag specialists, Ashlea Klam (USA Football center\/defensive back), Diana Flores (Mexico flag quarterback), and USA standouts Laneah Bryan and Isabella Geraci.<\/span><\/p>\n

The creative concept was shaped in part by Ashlea Klam\u2019s vision of the sport\u2019s future, with the brand using her perspective as a narrative anchor. <\/span>Lauren Simmons, Senior Creative Lead at Under Armour<\/b>, <\/span>explained<\/span><\/a>, \u201dWe set out to bring this campaign to life knowing the right creative vision could take the original script to a place none of us could have imagined.” Calling the result \u201cunexpected, beautiful, and uniquely UA.\u201d\u200b<\/span><\/p>\n

Product<\/b><\/h3>\n

On screen, athletes wear new, football ready products, headlined by the Click Clack Hi Viz cleat and HeatGear Elite baselayer, with the cleat scheduled to launch in March. HeatGear Elite is described as remastered for the next generation, powered by UA NEOLAST stretch technology to deliver higher support and greater stretch. Therefore, athletes can perform \u201cin any setting without limits.\u201d\u200b<\/span><\/p>\n

In the stylized aura universe, <\/span>HeatGear Elite<\/span><\/a> acts as the performance base, layered with high fashion pieces, from metallic corsetry and chainmail details to crystal accents, couture gowns, leatherwork, and custom Lucchese boots. These are sourced from the Albright Fashion Library in New York and Los Angeles.\u00a0<\/span><\/p>\n

Investment in Flag Football<\/b><\/h3>\n

Beyond the film, Under Armour is using the campaign as a platform to underline its broader investment in flag football\u2019s growth. The brand is the official and exclusive uniform, apparel, footwear, and accessories partner of USA Football. Additionally, Under Armour recently hosted the second Under Armour Next All America Girls Flag Football Game in January 2026 for the next wave of elite talent.\u200b<\/span><\/p>\n

This week, Under Armour also announced a <\/span>$1 million<\/span><\/a> grant to support girls’ flag football through equipment donations, financial resources, and coach education. In partnership with USA Football, the brand will host a girls clinic on February 5 at Moscone Center during the NFL Super Bowl LX experience, and it serves asa\u00a0 performance apparel partner for Unrivaled Flag, which reaches about 100,000 young athletes annually.\u200b<\/span><\/p>\n

Conclusions<\/b><\/h3>\n

In an Olympic cycle that will see flag football debut at Los Angeles 2028, Under Armour\u2019s combined push, campaign, product, partnerships, and funding position the brand early in a category many competitors are only beginning to prioritize. The Next Era is less about a single ad and more about how women\u2019s flag football is being framed as a core performance and cultural space, not a side project.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…","protected":false},"author":219894228,"featured_media":22342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1450,1455],"tags":[1407],"class_list":{"0":"post-22341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"category-sports","9":"tag-under-armour","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"\nUnder Armour Bets on Women's Flag Football With Click Clack The Next Era Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=22341\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under Armour Bets on Women's Flag Football With Click Clack The Next Era Campaign\" \/>\n<meta property=\"og:description\" content=\"Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=22341\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T02:36:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. Mann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alyssa J. Mann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341\"},\"author\":{\"name\":\"Alyssa J. Mann\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"headline\":\"Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign\",\"datePublished\":\"2026-03-02T02:36:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341\"},\"wordCount\":629,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg\",\"keywords\":[\"Under Armour\"],\"articleSection\":[\"Retail\",\"Sports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341\",\"url\":\"https:\/\/footwearmagazine.com\/?p=22341\",\"name\":\"Under Armour Bets on Women's Flag Football With Click Clack The Next Era Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg\",\"datePublished\":\"2026-03-02T02:36:08+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=22341\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Credit: Under Armour\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=22341#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b\",\"name\":\"Alyssa J. Mann\",\"description\":\"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.\",\"sameAs\":[\"https:\/\/www.instagram.com\/alyssajademann\/\"],\"url\":\"https:\/\/footwearmagazine.com\/?author=219894228\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Under Armour Bets on Women's Flag Football With Click Clack The Next Era Campaign","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=22341","og_locale":"en_US","og_type":"article","og_title":"Under Armour Bets on Women's Flag Football With Click Clack The Next Era Campaign","og_description":"Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…","og_url":"https:\/\/footwearmagazine.com\/?p=22341","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2026-03-02T02:36:08+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg","type":"image\/jpeg"}],"author":"Alyssa J. Mann","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"Alyssa J. Mann","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=22341#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=22341"},"author":{"name":"Alyssa J. Mann","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"headline":"Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign","datePublished":"2026-03-02T02:36:08+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=22341"},"wordCount":629,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=22341#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg","keywords":["Under Armour"],"articleSection":["Retail","Sports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=22341","url":"https:\/\/footwearmagazine.com\/?p=22341","name":"Under Armour Bets on Women's Flag Football With Click Clack The Next Era Campaign","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=22341#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=22341#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg","datePublished":"2026-03-02T02:36:08+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=22341#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=22341"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=22341#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg","width":1280,"height":853,"caption":"Credit: Under Armour"},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=22341#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/b760cb6dcd1f2125aa9278db583c932b","name":"Alyssa J. Mann","description":"Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.","sameAs":["https:\/\/www.instagram.com\/alyssajademann\/"],"url":"https:\/\/footwearmagazine.com\/?author=219894228"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/al7w0ejf.jpg","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-5Ol","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/22341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894228"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22341"}],"version-history":[{"count":1,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/22341\/revisions"}],"predecessor-version":[{"id":22343,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/22341\/revisions\/22343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/22342"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}