{"id":22675,"date":"2026-03-07T08:59:51","date_gmt":"2026-03-07T15:59:51","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=22675"},"modified":"2026-04-15T09:44:27","modified_gmt":"2026-04-15T15:44:27","slug":"vivobarefoot-antavo-ai-loyalty-points","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=22675","title":{"rendered":"Vivobarefoot Taps Antavo’s Ai To Turn Foot Scans And Repair Choices Into Loyalty Points"},"content":{"rendered":"

Vivobarefoot<\/span><\/a> ties rewards push to loyalty tech with <\/span>Antavo\u2019s AI<\/span><\/a> platform, adding a data led layer to its barefoot footwear positioning through the expanded <\/span>VivoRewards programme<\/span><\/a>. The move lands as loyalty platforms lean harder into non-transactional engagement and experiential rewards across retail.<\/span><\/p>\n

Partnership Builds On Loyalty Shift<\/b><\/h3>\n

The Vivobarefoot has linked with Antavo to power VivoRewards as a global initiative rather than a simple points for purchases scheme. For the minimalist footwear brand, that means using a specialist loyalty engine instead of running rewards solely in house, aligning with wider retail trends towards outsourced, AI enabled loyalty infrastructure.<\/span><\/p>\n

Co founder and CEO Galahad Clark<\/b> said<\/span><\/a>, \u201cOur loyalty program isn\u2019t about points for purchases, it\u2019s about recognizing a deeper relationship, rewarding curiosity, movement, repair, learning, and the everyday choices that help people reconnect with their natural potential. Working with Antavo has enabled us to translate that philosophy into a living system, one that celebrates behavior, not just transactions, creating real value for our community.\u201d<\/span><\/p>\n

Beyond Spend Based Rewards<\/b><\/h3>\n

On Vivobarefoot\u2019s own VivoRewards hub, the program is framed as going way beyond purchases, with actions such as scanning feet, completing VivoHealth courses, using the ReVivo takeback service, or leaving reviews all counting toward milestones. Every 500 point milestone converts into a 15% discount code on future purchases, with tiers from 50 to 200 points available for tasks from filling in profile details to referring friends.<\/span><\/p>\n

How Antavo Fits In<\/b><\/h3>\n

For Antavo, the collaboration adds another specialist footwear name to a client roster that already spans fashion, beauty, hospitality, and quick service dining. Its AI Loyalty Cloud is designed to manage promotion mechanics, points logic, and optimization, giving Vivobarefoot tools to test and refine which behaviors to reward most heavily across markets.<\/span><\/p>\n

Antavo co-founder and CEO Attila Kecsmar<\/b> said<\/span><\/a>, \u201cVivobarefoot understands that modern loyalty is about behavior, not just transactions. We\u2019ve helped them build a programe that makes value tangible for members while generating actionable insights for the brand. This reflects our experience delivering high-impact loyalty across fashion and beauty, and beyond.\u201d<\/span><\/p>\n

Market and Strategy Context<\/b><\/h3>\n

Loyalty programmes are becoming more influential in customer retention, with around 31.3% of consumers more likely to stay with a brand that offers a strong programe and roughly 70.8% still motivated by savings even as expectations expand beyond discounts. In that context, Vivobarefoot\u2019s push with Antavo positions VivoRewards as both a community and data channel, a play that performance and lifestyle footwear competitors are also exploring as they search for more defensible, margin friendly ways to keep shoppers engaged.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Vivobarefoot ties rewards push to loyalty tech with Antavo\u2019s AI platform, adding a data led layer to its…","protected":false},"author":219894229,"featured_media":22683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1450],"tags":[3723,5396,5397,2667],"class_list":{"0":"post-22675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-retail","8":"tag-ai","9":"tag-antavo","10":"tag-artificial-intelligence","11":"tag-vivobarefoot","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"\nVivobarefoot 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