{"id":22936,"date":"2026-03-16T19:23:11","date_gmt":"2026-03-17T01:23:11","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=22936"},"modified":"2026-03-17T09:25:20","modified_gmt":"2026-03-17T15:25:20","slug":"veja-x-baserange-new-york-pop-up-mulberry-street","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=22936","title":{"rendered":"VEJA x Baserange Mark Their New York Collaboration with a Pop Up on Mulberry Street"},"content":{"rendered":"

VEJA<\/span><\/a> and <\/span>Baserange<\/span><\/a> hosted an evening event in New York City to celebrate their collaboration, using the brand’s Manhattan store as the backdrop for the launch moment. The pop up runs through March 19, 2026, at VEJA’s NYC location at 205 Mulberry St.<\/span><\/p>\n

The Idea Behind the Collection<\/h3>\n

The collaboration grew from conversations about groundedness, personal pace, and the imprint we leave behind. That thinking translated into shapes, materials, and designs built to imitate the feeling of walking barefoot, a shared direction that reflects both VEJA’s material consciousness and Baserange’s body first design philosophy. The collection is available in four colorways, online and in-store.<\/p>\n

A Downtown New York Moment<\/b><\/h3>\n

The event brought together the two brands’ shared aesthetic, VEJA’s sustainable footwear positioning, and Baserange’s minimalist, body focused apparel approach, in an intimate setting documented by photographer Kate Owen. The Mulberry Street store has served as a key activation space for VEJA’s New York retail presence.<\/span><\/p>\n

Conclusions<\/b><\/h3>\n

The VEJA x Baserange pop up remains open at 205 Mulberry St through March 19, giving New York-based customers a short window to experience the collaboration in person. No wider rollout or additional dates have been confirmed.<\/span><\/p>\n

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