{"id":23095,"date":"2026-03-18T18:09:25","date_gmt":"2026-03-19T00:09:25","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23095"},"modified":"2026-03-18T18:09:25","modified_gmt":"2026-03-19T00:09:25","slug":"the-most-iconic-kit-lfc-history-returns-adidas-launches-bringback-collection","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23095","title":{"rendered":"The Most Iconic Kit in LFC History Returns as Adidas Launches the Bringback Collection"},"content":{"rendered":"

Adidas<\/span><\/a> and <\/span>Liverpool FC<\/span><\/a> have launched the <\/span>adidas x Liverpool FC Bringback range<\/span> as a <\/span>1:1<\/span><\/a> reissue of the club\u2019s iconic 1995\/96 away kit, aimed squarely at fans of 1990s football style and today\u2019s retro jersey market. The collection is positioned as both a heritage product and a cultural play, available from today across adidas channels, official LFC stores, and select retailers.<\/span><\/p>\n

A 90s era, replayed<\/b><\/h3>\n

The Bringback range is described as a true 1:1 homage to the original 1995\/96 away shirt, reconnecting supporters with a period when Liverpool FC kits became cultural objects well beyond the pitch. In an environment where classic football shirts continue to trade strongly in vintage and reissue segments, this move taps into demand for authentic recreations rather than loose, inspired by interpretations.<\/span><\/p>\n

A 90s inspired campaign film, set in a retro sports store called <\/span>Fowler\u2019s Sports<\/span><\/a>, brings together club legends Robbie Fowler and Steve McManaman with current men\u2019s and women\u2019s first team players. The film leans into nostalgia, but it also frames the kit as part of a living culture, linking past terrace style to current fan communities.<\/span><\/p>\n

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