{"id":23099,"date":"2026-03-18T18:18:41","date_gmt":"2026-03-19T00:18:41","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23099"},"modified":"2026-03-18T18:18:41","modified_gmt":"2026-03-19T00:18:41","slug":"sephora-sponsors-driver-natalia-granada-as-it-becomes-official-beauty-partner-of-f1-academy","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23099","title":{"rendered":"Sephora Sponsors Driver Natalia Granada as it Becomes Official Beauty Partner of F1 Academy"},"content":{"rendered":"

Sephora<\/span><\/a> is stepping onto the global motorsport stage as Official Partner and <\/span>Official Beauty Retail Partner of F1 Academy\u2122<\/span><\/a>, with Spanish rookie driver Natalia Granada placed at the center of the sponsorship narrative for the 2026 season. The partnership is framed as a platform to support female talent and bring Sephora\u2019s brand experience to new, live-event audiences across <\/span>18 Grands Prix<\/span><\/a>.<\/span><\/p>\n

A New Face for F1 Academy<\/b><\/h3>\n

As part of the deal, Sephora is backing Natalia Granada for her rookie campaign on the 2026 F1 Academy\u2122 grid, positioning her as a key ambassador for the brand\u2019s push around individuality and confidence. She will race in the SEPHORA operated by <\/span>PREMA<\/span><\/a> car, tying her performance directly to the retailer\u2019s first major move into elite motorsport.<\/span><\/p>\n

The livery is inspired by Sephora\u2019s signature black and white stripes, turning the car itself into a rolling expression of the brand\u2019s visual identity. That choice makes Natalia Granada a highly visible lead figure in the partnership, with every lap reinforcing the connection between women\u2019s racing, beauty, and global fandom.<\/span><\/p>\n

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