{"id":23147,"date":"2026-03-23T17:09:37","date_gmt":"2026-03-23T23:09:37","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23147"},"modified":"2026-03-23T17:11:23","modified_gmt":"2026-03-23T23:11:23","slug":"adidas-y3-mercedes-amg-petronas-f1-team-unite-wolf-collection-dropping-march-19","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23147","title":{"rendered":"adidas Y3 and Mercedes AMG PETRONAS F1 Team Unite for a &#8216;Wolf&#8217; Collection"},"content":{"rendered":"<p><b>Y3<\/b><span style=\"font-weight: 400;\">, the adidas imprint co created with Yohji Yamamoto, has launched its first ever Formula 1 capsule in <\/span><a href=\"https:\/\/modernnotoriety.com\/y-3-mercedes-amg-petronas-f1-release-date\/\"><span style=\"font-weight: 400;\">partnership<\/span><\/a><span style=\"font-weight: 400;\"> with the Mercedes AMG PETRONAS F1 Team, marking the label&#8217;s official entry into the paddock with a full collection that dropped March 19, 2026, across adidas.com\/y-3 and select global luxury retailers. Priced from<\/span><a href=\"https:\/\/www.adidas.com\/y-3\"> <span style=\"font-weight: 400;\">$90 to $900<\/span><\/a><span style=\"font-weight: 400;\">, the collection fuses avant garde tailoring with motorsport graphics and arrives ahead of the team&#8217;s Suzuka debut.<\/span><\/p>\n<h3><b>Two Decades, One New Frontier<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Y3 has operated at the edge of performance and high fashion since 2002, and its move into Formula 1 marks a natural extension of that positioning into the sport&#8217;s fastest growing fashion crossover. The collection was first previewed at the label&#8217;s Fall\/Winter 2026 show at Paris Fashion Week, staged at the Palais d&#8217;I\u00e9na on a set designed to evoke both a racetrack and a skate ramp, closing with the Mercedes AMG PETRONAS reveal.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DWBtN9ICJ8N\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DWBtN9ICJ8N\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3><b>The Wolf Motif and Its History<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At the center of the collection sits a Wolf graphic rooted in Japanese mythology, symbolizing speed, instinct, and bravery. The graphic is not new to adidas; it originally appeared on the F50 Tunit football cleats during the 2006 World Cup Beast Pack, making its return here a deliberate piece of archival storytelling that links Y3&#8217;s design heritage to its motorsport debut.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Wolf appears across teamwear, fanwear, outerwear, and jerseys, alongside a second motif: smoke billowing from the team&#8217;s race cars, rendered as an abstract graphic print that captures track energy in textile form. Together, the two motifs give the collection a visual system built on both mythology and live race imagery rather than generic motorsport iconography.<\/span><\/p>\n<h3><b>Collection Range and Footwear<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The capsule spans authentic driver jerseys, oversized tailored trousers, track jackets, balaclavas, graphic tops, and a dedicated fanwear segment, covering everything from paddock level pieces to street ready wardrobe staples. Silhouettes follow Y3&#8217;s signature moody, architectural language: dark, oversized, technically finished, and designed for wear well beyond the circuit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the footwear front, the Y3 FEROZA in low and high variants anchors the shoe offering, built on an asymmetric black and silver upper with co branded Mercedes AMG PETRONAS and Y3 detailing. A standout pair of racing boots described as black and chrome with yin and yang mythology extends the footwear story into more overtly functional, race coded territory.<\/span><\/p>\n<h3><b>Suzuka as the Global Stage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The full collection is set for its own track endorsement during the Japanese Grand Prix on March 27 to 29, 2026, at the Suzuka circuit, where the entire Mercedes AMG PETRONAS F1 Team will appear in Y3 pieces. For adidas and Y3, that moment turns a fashion launch into a live global broadcast event, a model increasingly used by brands to move beyond press releases and into real time audience reach at the sport&#8217;s highest level.<\/span><\/p>\n<h3><b>Fashion, Sport, and Business<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Y3 x Mercedes AMG PETRONAS collaboration reflects a broader shift in how Formula 1 teams are building brand equity off track. By bringing a high fashion imprint with a 24 year design history into the paddock, Mercedes signals that its sponsorship and partnership strategy now runs parallel to its competitive one, targeting fashion, lifestyle, and culture consumers as deliberately as it targets performance results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Y 3, the project opens a new commercial lane in live sport merchandise while keeping the label&#8217;s avant garde positioning intact. A price range from $90 entry fanwear to $900 tailored pieces is designed to manage that balance across multiple buyer segments.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Y3, the adidas imprint co created with Yohji Yamamoto, has launched its first ever Formula 1 capsule in&hellip;","protected":false},"author":219894228,"featured_media":23152,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,1540],"tags":[1562,2338],"class_list":{"0":"post-23147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-news","9":"tag-adidas","10":"tag-mercedes-amg-petronas-f1","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>adidas Y3 and Mercedes AMG PETRONAS F1 Team Unite for a &#039;Wolf&#039; Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=23147\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas Y3 and Mercedes AMG PETRONAS F1 Team Unite for a &#039;Wolf&#039; Collection\" \/>\n<meta property=\"og:description\" content=\"Y3, the adidas imprint co created with Yohji Yamamoto, has launched its first ever Formula 1 capsule in&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=23147\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T23:09:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-23T23:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/SnapInsta.to_652057759_18578184187014807_4392564913434041483_n-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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