{"id":23228,"date":"2026-03-25T11:37:25","date_gmt":"2026-03-25T17:37:25","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23228"},"modified":"2026-03-25T11:49:52","modified_gmt":"2026-03-25T17:49:52","slug":"beyond-yoga-expands-mens-activewear-reimagined-menswear-capsule","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23228","title":{"rendered":"Beyond Yoga Expands Men’s Activewear with Reimagined Menswear Capsule Built for Every Move"},"content":{"rendered":"

Beyond Yoga<\/span><\/a> is making a deliberate push into men’s activewear, backed by accelerating sales data and a parent company that is publicly signaling its confidence in the category as a growth driver for the broader business. The move positions the California based brand, acquired by Levi Strauss & Co. for<\/span> $400 million<\/span><\/a> in 2021, as a serious competitor in a men’s athleisure market that Circana projects will grow over the next<\/span> three consecutive years.<\/span><\/p>\n

From Mat to Men’s<\/strong><\/h3>\n

Beyond Yoga first launched men’s in 2020 but has invested significantly more in the category over the past year and a half, bringing it into core fabric franchises including Spacedye and LuxeFleece. A new men’s landing page, dedicated email and SMS campaigns, and front of store placement in its larger locations are all part of a push to build awareness for a category the brand openly admits it is not yet known for.<\/span><\/p>\n

Katie Babineau, Chief Marketing Officer of Beyond Yoga<\/b>,<\/span> said<\/span><\/a>, “Men’s is a small, but mighty, and fast growing category for us. We feel the acceleration and the growth rate are really promising based on our investment levels today, and that’s why we want to be hyper focused on where we have opportunity to grow the business.”<\/span><\/p>\n