{"id":23444,"date":"2026-03-31T10:26:12","date_gmt":"2026-03-31T16:26:12","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23444"},"modified":"2026-03-31T10:26:12","modified_gmt":"2026-03-31T16:26:12","slug":"lululemon-celebrates-landmark-first-year-official-outfitter-bnp-paribas-open-indian-wells","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23444","title":{"rendered":"lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells"},"content":{"rendered":"<p><a href=\"https:\/\/shop.lululemon.com\/\"><span style=\"font-weight: 400;\">Lululemon<\/span><\/a><span style=\"font-weight: 400;\"> closed out the first year of its multi year partnership with the <\/span><a href=\"https:\/\/corporate.lululemon.com\/media\/our-stories\/2026\/lululemon-celebrates-first-year-of-bnp-paribas-open-partnership\"><span style=\"font-weight: 400;\">BNP Paribas Open<\/span><\/a><span style=\"font-weight: 400;\">, serving as the tournament&#8217;s Official Outfitter from March 1 to March 15, 2026, at Indian Wells Tennis Garden. The debut activation brought together ambassador competition, a large scale retail presence, and community programming across two weeks at the largest combined ATP Masters 1000 and WTA 1000 event in the world.<\/span><\/p>\n<h3><b>On court Presence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lululemon Ambassadors Leylah Fernandez, Frances Tiafoe, and Ethan Quinn competed at Indian Wells in Lululemon Athlete kits. Tiafoe debuted ShowZero, Lululemon&#8217;s first ever sweat concealing technology for high sweat activities, on one of tennis&#8217;s most visible stages. The brand also outfitted BNP Paribas Open staff, volunteers, officials, and ball crew throughout the tournament.<\/span><\/p>\n<h3><b>Retail and Fan Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">On site, Lululemon operated two retail locations at Indian Wells Tennis Garden. The flagship was an<\/span><a href=\"https:\/\/corporate.lululemon.com\/media\/our-stories\/2026\/lululemon-celebrates-first-year-of-bnp-paribas-open-partnership\"> <span style=\"font-weight: 400;\">8,000 square foot<\/span><\/a><span style=\"font-weight: 400;\"> pop up described as the largest physical expression of the brand&#8217;s tennis collection in the world, featuring product customization, a La La Land Caf\u00e9, and an interactive photobooth. A co branded product was also available at Tennis Paradise Shop, the tournament&#8217;s official retail destination.<\/span><\/p>\n<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/footwearmagazine.com\/?p=23444&quot;}' id='gallery-1' class='gallery galleryid-23444 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footwearmagazine.com\/?attachment_id=23446'><img decoding=\"async\" width=\"128\" height=\"80\" src=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd.jpg 2560w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-768x482.jpg 768w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-1536x964.jpg 1536w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-2048x1286.jpg 2048w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-332x208.jpg 332w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-664x417.jpg 664w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-688x432.jpg 688w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-1044x655.jpg 1044w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-1400x879.jpg 1400w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd-1920x1205.jpg 1920w\" sizes=\"(max-width: 128px) 100vw, 128px\" data-attachment-id=\"23446\" data-permalink=\"https:\/\/footwearmagazine.com\/?attachment_id=23446\" data-orig-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd.jpg\" data-orig-size=\"2560,1607\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd.jpg\" data-large-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/daj6m9qd.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/footwearmagazine.com\/?attachment_id=23447'><img decoding=\"async\" width=\"128\" height=\"84\" src=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl.jpg 1920w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-768x504.jpg 768w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-1536x1008.jpg 1536w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-332x218.jpg 332w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-664x436.jpg 664w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-688x452.jpg 688w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-1044x685.jpg 1044w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl-1400x919.jpg 1400w\" sizes=\"(max-width: 128px) 100vw, 128px\" data-attachment-id=\"23447\" data-permalink=\"https:\/\/footwearmagazine.com\/?attachment_id=23447\" data-orig-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl.jpg\" data-orig-size=\"1920,1260\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl.jpg\" data-large-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/m4zd2hbl.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3><b>Community Programming<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Over the March 7\u20138 weekend, Lululemon ran on site activations led by Ambassadors Akin Akman, Hannah Berner, and Madison Appel, including a Tennis Triple Threat challenge that drew over<\/span><a href=\"https:\/\/corporate.lululemon.com\/media\/our-stories\/2026\/lululemon-celebrates-first-year-of-bnp-paribas-open-partnership\"> <span style=\"font-weight: 400;\">900 fans<\/span><\/a><span style=\"font-weight: 400;\">. March 8 was designated Lululemon Day, and tote bags were distributed to fans at the gates, while hats were handed out in Stadium 1, all in celebration of International Women&#8217;s Day. Ambassador Ayan Broomfield also hosted Ayan&#8217;s Aces, a community initiative focused on diversity and inclusion in tennis.<\/span><\/p>\n<h3><b>Why this Matters<\/b><\/h3>\n<p><b>Michelle Davies, Senior Vice President Global Sports Marketing Partnerships &amp; Social Impact at Lululemon<\/b><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/corporate.lululemon.com\/media\/our-stories\/2026\/lululemon-celebrates-first-year-of-bnp-paribas-open-partnership\"> <span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;The BNP Paribas Open was a powerful example of why tennis is a core activity for lululemon. Watching our Ambassadors compete on one of the sport&#8217;s most iconic stages showcased what we design for every day: performance under pressure, confidence in motion, and the ability to stay grounded through intensity.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Lululemon, the Indian Wells activation is a signal of how the brand is deploying tournament partnerships not just as logo placement, but as full retail, community, and product storytelling moments in front of a tennis audience that skews affluent and brand aware.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as&hellip;","protected":false},"author":219894228,"featured_media":23445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1483,1540,1455],"tags":[2477],"class_list":{"0":"post-23444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-footwear-events","8":"category-news","9":"category-sports","10":"tag-lululemon","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=23444\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"lululemon Celebrates a Landmark First Year as Official Outfitter of the BNP Paribas Open at Indian Wells\" \/>\n<meta property=\"og:description\" content=\"Lululemon closed out the first year of its multi year partnership with the BNP Paribas Open, serving as&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=23444\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T16:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/scvunxno.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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