{"id":23454,"date":"2026-03-31T11:10:53","date_gmt":"2026-03-31T17:10:53","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23454"},"modified":"2026-03-31T11:10:53","modified_gmt":"2026-03-31T17:10:53","slug":"roots-renews-activewear-ambassador-partnership-duke-university-toby-fournier","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23454","title":{"rendered":"Roots Renews Its Activewear Ambassador Partnership with Duke University&#8217;s Toby Fournier"},"content":{"rendered":"<p><a href=\"https:\/\/www.roots.com\/us\/en\/homepage?int=true#\"><span style=\"font-weight: 400;\">Roots<\/span><\/a><span style=\"font-weight: 400;\"> has renewed its Activewear Ambassador <\/span><a href=\"https:\/\/investors.roots.com\/news-and-events\/press-releases\/press-release-details\/2026\/Roots-Announces-Second-Year-of-Partnership-with-Canadian-Basketball-Star-Toby-Fournier-Furthering-Commitment-to-Women-in-Sport\/default.aspx\"><span style=\"font-weight: 400;\">partnership<\/span><\/a><span style=\"font-weight: 400;\"> with Canadian NCAA standout Toby Fournier of Duke University, entering year two of a deal first announced during the 2025 season. The extension lands during International Women&#8217;s Month and alongside the second drop of Roots&#8217; limited edition Official WNBA Collection.<\/span><\/p>\n<h3><b>Fournier&#8217;s Rising Profile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fournier is a power forward at Duke who earned ACC Rookie of the Year, All ACC First Team, and ACC All Freshman Team honors in her debut 2025 season. In 2026, Duke won the ACC Women&#8217;s Basketball Tournament, the program&#8217;s 10th ACC title, and Fournier was named to the AP All-America third team on<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260325374808\/en\/Roots-Announces-Second-Year-of-Partnership-with-Canadian-Basketball-Star-Toby-Fournier-Furthering-Commitment-to-Women-in-Sport\"> <span style=\"font-weight: 400;\">March 18<\/span><\/a><span style=\"font-weight: 400;\">. She is also a veteran of the Canadian National Team system.<\/span><\/p>\n<div data-carousel-extra='{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/footwearmagazine.com\/?p=23454&quot;}' id='gallery-1' class='gallery galleryid-23454 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/footwearmagazine.com\/?attachment_id=23458'><img decoding=\"async\" width=\"77\" height=\"96\" src=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r.jpg 2047w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-768x960.jpg 768w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-1228x1536.jpg 1228w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-1638x2048.jpg 1638w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-332x415.jpg 332w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-664x830.jpg 664w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-688x860.jpg 688w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-1044x1306.jpg 1044w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-1400x1751.jpg 1400w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r-1920x2401.jpg 1920w\" sizes=\"(max-width: 77px) 100vw, 77px\" data-attachment-id=\"23458\" data-permalink=\"https:\/\/footwearmagazine.com\/?attachment_id=23458\" data-orig-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r.jpg\" data-orig-size=\"2047,2560\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r.jpg\" data-large-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/9rqp4a8r.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/footwearmagazine.com\/?attachment_id=23456'><img decoding=\"async\" width=\"78\" height=\"96\" src=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05.jpg 1280w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05-768x946.jpg 768w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05-1247x1536.jpg 1247w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05-332x409.jpg 332w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05-664x818.jpg 664w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05-688x848.jpg 688w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05-1044x1286.jpg 1044w\" sizes=\"(max-width: 78px) 100vw, 78px\" data-attachment-id=\"23456\" data-permalink=\"https:\/\/footwearmagazine.com\/?attachment_id=23456\" data-orig-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05.jpg\" data-orig-size=\"1280,1577\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05.jpg\" data-large-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/fyxjik05.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/footwearmagazine.com\/?attachment_id=23457'><img decoding=\"async\" width=\"78\" height=\"96\" src=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj.jpg 1280w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj-768x944.jpg 768w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj-1250x1536.jpg 1250w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj-332x408.jpg 332w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj-664x816.jpg 664w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj-688x845.jpg 688w, https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj-1044x1283.jpg 1044w\" sizes=\"(max-width: 78px) 100vw, 78px\" data-attachment-id=\"23457\" data-permalink=\"https:\/\/footwearmagazine.com\/?attachment_id=23457\" data-orig-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj.jpg\" data-orig-size=\"1280,1573\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj.jpg\" data-large-file=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/7a91w7yj.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h3><b>The Roots Angle<\/b><\/h3>\n<p><b>Leslie Golts, Chief Marketing Officer at Roots<\/b><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260325374808\/en\/Roots-Announces-Second-Year-of-Partnership-with-Canadian-Basketball-Star-Toby-Fournier-Furthering-Commitment-to-Women-in-Sport\"> <span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;This partnership reinforces our commitment to women in sport. Toby&#8217;s exceptional on-court talent and authentic connection to our brand makes her the perfect ambassador as we continue to expand our reach within the athletic community and inspire the next generation of athletes.&#8221;<\/span><\/p>\n<p><b>Fournier<\/b><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260325374808\/en\/Roots-Announces-Second-Year-of-Partnership-with-Canadian-Basketball-Star-Toby-Fournier-Furthering-Commitment-to-Women-in-Sport\"> <span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">, &#8220;As a proud Canadian, I grew up wearing Roots, so having them support me through the early stages of my career is truly a full-circle moment.&#8221;<\/span><\/p>\n<h3><b>WNBA Collection and Broader Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Running alongside the renewal is the second launch of Roots&#8217; limited edition Official WNBA Collection, which celebrates Canada&#8217;s first WNBA team with sweatshirts, t shirts, and leather goods. The collection is available online and in select stores. Together with the Fournier extension, it signals Roots is building a coherent women&#8217;s basketball strategy, from NCAA rising stars through to professional league product, rather than one off activations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a brand with over<\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260325374808\/en\/Roots-Announces-Second-Year-of-Partnership-with-Canadian-Basketball-Star-Toby-Fournier-Furthering-Commitment-to-Women-in-Sport\"> <span style=\"font-weight: 400;\">100<\/span><\/a><span style=\"font-weight: 400;\"> corporate retail stores in Canada and a growing activewear category, the Fournier deal is a low-risk, high-visibility bet on a player whose trajectory points squarely toward the WNBA.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year&hellip;","protected":false},"author":219894228,"featured_media":23455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1540,1455],"tags":[4094,5292],"class_list":{"0":"post-23454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-sports","9":"tag-roots","10":"tag-toby-fournier","11":"cs-entry","12":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Roots Renews Its Activewear Ambassador Partnership with Duke University&#039;s Toby Fournier<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=23454\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roots Renews Its Activewear Ambassador Partnership with Duke University&#039;s Toby Fournier\" \/>\n<meta property=\"og:description\" content=\"Roots has renewed its Activewear Ambassador partnership with Canadian NCAA standout Toby Fournier of Duke University, entering year&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=23454\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T17:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/03\/gj1jf9zw.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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