{"id":23680,"date":"2026-04-03T11:26:26","date_gmt":"2026-04-03T17:26:26","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=23680"},"modified":"2026-04-15T08:36:33","modified_gmt":"2026-04-15T14:36:33","slug":"mary-fowler-five-year-adidas-nike-new-balance","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=23680","title":{"rendered":"Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with <\/span><a href=\"https:\/\/www.adidas.com\"><span style=\"font-weight: 400;\">Adidas<\/span><\/a><span style=\"font-weight: 400;\">, one of the most lucrative sponsorship contracts ever signed by a female footballer, following a bidding war between Adidas, Nike, and New Balance. Adidas has not officially confirmed the deal as of publication.<\/span><\/p>\n<h3><b>Beyond the pitch<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The deal was not won on footballing credentials alone. Fowler, 23, became the first women&#8217;s professional footballer to walk at <\/span><a href=\"https:\/\/www.fhcm.paris\/en\/paris-fashion-week\"><span style=\"font-weight: 400;\">Paris Fashion Week<\/span><\/a><span style=\"font-weight: 400;\">, a moment her agent cited as the catalyst that turned a standard sponsorship conversation into a competitive bidding war. Brands were pursuing a cultural figure, not just a footballer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Her commercial portfolio already includes <\/span><a href=\"https:\/\/www.loreal-paris.it\/\"><span style=\"font-weight: 400;\">L&#8217;Or\u00e9al Paris<\/span><\/a><span style=\"font-weight: 400;\">, and her profile has grown steadily through the 2023 FIFA World Cup, the Matildas&#8217; recent Asian Cup final run, and Manchester City&#8217;s WSL title charge, all despite returning from an ACL injury earlier this year.<\/span><\/p>\n<h3><b>Adidas&#8217;s women&#8217;s football roster<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The reported signing places Fowler alongside Aitana Bonmat\u00ed and Trinity Rodman on Adidas&#8217;s women&#8217;s football roster, arguably the most commercially aggressive lineup in the women&#8217;s game. With the 2027 FIFA Women&#8217;s World Cup approaching, Adidas is building early around athletes who carry crossover appeal well beyond match day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chloe Kelly is also reported to be close to signing with the brand, which would further consolidate Adidas&#8217;s position in women&#8217;s football ahead of the tournament.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,&hellip;","protected":false},"author":219894228,"featured_media":23682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5558,1455],"tags":[1562,1885,5598,5599,1510,1575],"class_list":{"0":"post-23680","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-sports","9":"tag-adidas","10":"tag-fifa","11":"tag-fifa-womens-world-cup","12":"tag-loreal-paris","13":"tag-new-balance","14":"tag-nike","15":"cs-entry","16":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=23680\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mary Fowler Signs a Reported $10 Million Five-Year Adidas Deal After a Bidding War With Nike and New Balance\" \/>\n<meta property=\"og:description\" content=\"Manchester City and Matildas forward Mary Fowler has signed a reported $10 million five year deal with Adidas,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=23680\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-03T17:26:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-15T14:36:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/04\/doni36cb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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