{"id":24112,"date":"2026-04-15T11:07:08","date_gmt":"2026-04-15T17:07:08","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=24112"},"modified":"2026-04-15T17:09:54","modified_gmt":"2026-04-15T23:09:54","slug":"london-pop-up-made-exact-lululemon-dupes-renewable-energy","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=24112","title":{"rendered":"A London Pop Up Made Exact Lululemon Dupes but with Renewable Energy"},"content":{"rendered":"

A climate advocacy group called <\/span>Action Speaks Louder<\/span><\/a> staged a faux pop up store in London in late March 2026 under the name <\/span>Mumumelon<\/span><\/a>, producing what it calls “deliberate shameless dupes” of Lululemon hoodies and yoga pants, made using renewable energy and a low emissions supply chain, and asking publicly why <\/span>Lululemon<\/span><\/a> cannot do the same.\u00a0<\/span><\/p>\n

Lululemon, which posted $11 billion in revenue last year, responded with a statement saying it was “disappointed” by the nonprofit’s approach.<\/span><\/p>\n

The Premise<\/b><\/h3>\n

The concept is simple and pointed: Mumumelon reproduced recognizable Lululemon silhouettes, labeled the results with the tagline “Identical uninspired energy. Reduced fossil fuel usage,” and displayed them in a shop setting staffed by a fake sales assistant who explained the brief to visitors. The goal was not to sell garments but to demonstrate that the production choices Lululemon has been slow to make are, in practice, achievable.<\/span><\/p>\n