{"id":24168,"date":"2026-04-16T08:56:30","date_gmt":"2026-04-16T14:56:30","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=24168"},"modified":"2026-04-16T08:56:30","modified_gmt":"2026-04-16T14:56:30","slug":"reef-expands-fanning-franchise-six-styles-21st-year","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=24168","title":{"rendered":"REEF Expands the Fanning Franchise to Six Styles For the Fanning&#8217;s 21st Year"},"content":{"rendered":"<p><a href=\"https:\/\/www.reef.com\/?srsltid=AfmBOoq6RtooP3yk6Hb53tbqtb0zMjIpBCK84arsyv0qW4eKXHRz5QjZ\"><span style=\"font-weight: 400;\">REEF<\/span><\/a><span style=\"font-weight: 400;\"> expanded its Fanning franchise on<\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/reef-expands-fanning-franchise-with-four-new-styles-for-spring-2026-302738228.html\"> <span style=\"font-weight: 400;\">April 9, 2026<\/span><\/a><span style=\"font-weight: 400;\">, with four new styles, marking 21 years of the sandal that built the brand&#8217;s identity around a built in bottle opener. The new models bring the total Fanning lineup to six core styles, available now at<\/span><a href=\"https:\/\/www.reef.com\/collections\/shop-all-fanning\"> <span style=\"font-weight: 400;\">reef.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>21 Years of the Fanning<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Fanning launched in 2005 in collaboration with three time world surfing champion Mick Fanning, and became a category icon through a combination of performance driven comfort and a signature feature: a bottle opener molded into the rubber outsole.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The sandal&#8217;s 21st year gives it a birthday that REEF is leaning into directly, with a new campaign titled &#8220;The Fanning Turns 21&#8221; featuring surfers Billy Kemper, Makoa Ho, Mason Ho, and Noah Beschen, developed in partnership with creative agency Party Land. Three campaign films, Idea Guy, Is This It?, and Lost Tourist, are available on REEF&#8217;s YouTube channel.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DW9d6HBDw0v\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DW9d6HBDw0v\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3><b>Four New Styles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The four new additions and their prices at reef.com are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fanning +<\/b><span style=\"font-weight: 400;\"> at $75, featuring REEFlex EVA cushioning, molded memory foam straps with shockpads, and an oversized translucent airbag heel for all day support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fanning + Slide<\/b><span style=\"font-weight: 400;\"> at $75, translating the same cushioning into a slip on format with a non marking rubber outsole and signature bottle opener<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fanning H2O<\/b><span style=\"font-weight: 400;\"> at $40, introducing fully molded, water friendly, quick dry construction for beach and water use<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fanning Slide H2O<\/b><span style=\"font-weight: 400;\"> at $40, applying the same water ready build to a slide silhouette<\/span><\/li>\n<\/ul>\n<h3><b>Heritage and Innovation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Each new model preserves the original Fanning&#8217;s bottle opener and overall design language while adding updated comfort technologies suited to a broader range of activities. The original Fanning continues in the lineup at<\/span><a href=\"https:\/\/www.reef.com\/products\/mens-sandals-fanning-black-silver\"> <span style=\"font-weight: 400;\">$60<\/span><\/a><span style=\"font-weight: 400;\">, giving the six style franchise a clear price architecture from entry level to premium. The H2O styles extend the franchise into water sports and pool use, a market segment where the existing Fanning had no dedicated offering.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"REEF expanded its Fanning franchise on April 9, 2026, with four new styles, marking 21 years of the&hellip;","protected":false},"author":219894228,"featured_media":24170,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,5558,1540,1482],"tags":[2644],"class_list":{"0":"post-24168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-marketing","9":"category-news","10":"category-shoes","11":"tag-reef","12":"cs-entry","13":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>REEF Expands the Fanning Franchise to Six Styles For the Fanning&#039;s 21st Year<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=24168\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REEF Expands the Fanning Franchise to Six Styles For the Fanning&#039;s 21st Year\" \/>\n<meta property=\"og:description\" content=\"REEF expanded its Fanning franchise on April 9, 2026, with four new styles, marking 21 years of the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=24168\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-16T14:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/04\/jlwvvte8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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