{"id":24243,"date":"2026-04-20T14:23:43","date_gmt":"2026-04-20T20:23:43","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=24243"},"modified":"2026-04-20T14:23:43","modified_gmt":"2026-04-20T20:23:43","slug":"hommey-footwear-sheepskin-slipper","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=24243","title":{"rendered":"Hommey Steps Into Footwear for the First Time With Sheepskin Slipper"},"content":{"rendered":"

Hommey<\/span><\/a>, the Australian lifestyle brand founded in Melbourne in 2020 by Justin Kestelman, entered footwear for the first time on<\/span> April 14, 2026<\/span>, launching the Sheepskin Slipper as the brand’s debut footwear product at<\/span> $89 USD<\/span> and AU $99. The launch represents a natural category extension for a brand that built its identity around comfort first homewares, including cushions, robes, and striped bedding.<\/span><\/p>\n

The Slipper<\/b><\/h3>\n

The Sheepskin Slipper<\/a> is constructed entirely from 100% Australian sheepskin, upper, lining, and insole, with a flexible, lightweight sole engineered for all day indoor wear and easy transition to outdoor use.\u00a0<\/span><\/p>\n

Justin Kestelman<\/b> said<\/span><\/a>, “We want to bring that same feeling of home to every step. The slipper felt like the most natural extension of what Hommey is, comfort that doesn’t compromise on design.”\u00a0<\/span><\/p>\n

The design follows the brand’s established visual language: clean, rounded, unadorned, available in four timeless colorways: Cream, Hazelnut, Chocolate, and Wine.<\/span><\/p>\n

The Brand<\/b><\/h3>\n

Hommey began in 2020 when Kestelman, having moved into a new apartment, found it impossible to source cushions that combined good design, quality materials, and accessible pricing. The brand built its following around a recognizable bubble typography logo and contrasting striped sheets and robes, growing from a DTC e commerce model into physical retail with three stores in Melbourne, including a Fitzroy location that opened in 2025. The US site at us.gethommey.com was established as the brand began to build international reach.<\/span><\/p>\n

Market Context<\/b><\/h3>\n

The sheepskin slipper category is anchored by UGG<\/a>, whose Classic Slipper and Tasman styles have driven significant volume growth as consumer appetite for indoor outdoor comfort footwear has broadened well beyond seasonal use. Hommey’s entry at $89 positions the slipper below UGG’s comparable styles, with a design forward, lifestyle brand proposition rather than a performance or heritage one. The launch fits within a broader pattern of home and lifestyle brands moving into footwear as the boundary between indoor comfort products and everyday wear continues to collapse.<\/span><\/p>\n

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