{"id":24656,"date":"2026-04-30T06:52:57","date_gmt":"2026-04-30T12:52:57","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=24656"},"modified":"2026-04-30T06:52:57","modified_gmt":"2026-04-30T12:52:57","slug":"burberry-launches-hunza-g-collaboration-translate-heritage-codes-summer-style","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=24656","title":{"rendered":"The New Burberry x Hunza G Collection Launches to Turn Iconic Crinkle Fabric into High Fashion"},"content":{"rendered":"<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.burberryplc.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Burberry<\/span><\/a>\u00a0is diving into swimwear through a material driven collaboration with\u00a0<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super hover:underline\" href=\"https:\/\/www.hunzag.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Hunza G<\/span><\/a>. The collaboration merges British heritage codes with technical fabric innovation for a\u00a0<span class=\"inline-flex\" aria-label=\"Burberry x Hunza G\" data-state=\"closed\"><span class=\"text-box-trim-both\">summer cap<\/span><span class=\"text-box-trim-both\">s<\/span><span class=\"text-box-trim-both\">ule<\/span><\/span>\u00a0that launched\u00a0<span class=\"inline-flex\" aria-label=\"Burberry and Hunza G collaborate on a new swimwear capsule\" data-state=\"closed\"><span class=\"text-box-trim-both\">April 27<\/span><\/span>. The Burberry x Hunza G Collaboration leans into\u00a0<span class=\"text-box-trim-both\">Hunza G&#8217;s<\/span>\u00a0signature\u00a0<span class=\"inline-flex\" aria-label=\"One Size Fit - Hunza G\" data-state=\"closed\"><span class=\"text-box-trim-both\">Original Crinkle fabric<\/span><\/span>. This is a textured, ultra stretch material known for its one size fit approach. Now, it is detailed with Burberry&#8217;s instantly recognizable Check trim.<\/p>\n<h3 id=\"design-and-construction-focus\" class=\"font-editorial font-bold mb-2 mt-4 [.has-inline-images_&amp;]:clear-end text-base first:mt-0\">Design and construction focus<\/h3>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">The collection is built around\u00a0<span class=\"inline-flex\" aria-label=\"Burberry and Hunza G collaborate on a new swimwear capsule\" data-state=\"closed\"><span class=\"text-box-trim-both\">four core silhouettes<\/span><\/span>: the Faye, Tyler, Domino, and Devyn. Each piece showcases\u00a0<span class=\"text-box-trim-both\">Hun<\/span><span class=\"text-box-trim-both\">z<\/span><span class=\"text-box-trim-both\">a G&#8217;s<\/span>\u00a0minimalist, body sculpting cuts that have been refined over more than\u00a0<span class=\"inline-flex\" aria-label=\"Burberry and Hunza G collaborate on a new swimwear capsule\" data-state=\"closed\"><span class=\"text-box-trim-both\">40 years<\/span><\/span>\u00a0of design. The\u00a0<span class=\"inline-flex\" aria-label=\"One Size Fit - Hunza G\" data-state=\"closed\"><span class=\"text-box-trim-both\">Original Crinkle <\/span><\/span>fabric contains more than\u00a0<span class=\"inline-flex\" aria-label=\"Burberry and Hunza G collaborate on a new swimwear capsule\" data-state=\"closed\"><span class=\"text-box-trim-both\">nine million stitches<\/span><\/span>\u00a0per garment. This creates the textured surface and engineered stretch that allows a single size to fit bodies ranging from UK\u00a0<span class=\"inline-flex\" aria-label=\"One Size Fit - Hunza G\" data-state=\"closed\">6 to 16. <\/span>The Burberry x Hunza G Collaboration exemplifies how both brands value versatility, fit, and premium materials in design.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><span class=\"text-box-trim-both\">Burberry<\/span>\u00a0introduces its iconic\u00a0<span class=\"inline-flex\" aria-label=\"Burberry and Hunza G collaborate on a new swimwear capsule\" data-state=\"closed\"><span class=\"text-box-trim-both\">Check<\/span><\/span>\u00a0as trim across swimsuits, bikinis, and a multifunctional swim skirt and tube top. The color palette includes black, white, metallic cocoa, and red. These colors are drawn from Burberry&#8217;s heritage archives. Each piece comes with a matching scrunchie designed for both beach and city wear. The Burberry x Hunza G Collaboration puts playful British details at the center of each look.<\/p>\n<h3 data-path-to-node=\"0\">Campaign and Presentation<\/h3>\n<p data-path-to-node=\"1\">Ryan McGinley anchored the launch with a campaign featuring British actor Simone Ashley and model Alva Claire in idyllic beach settings. The imagery ties into Burberry\u2019s broader High Summer 2026 visual campaign, which draws on British lido culture as a central reference point.<\/p>\n<p data-path-to-node=\"2\">A new seahorse motif reimagines the Burberry Knight for the collection, featuring the B shield and a banner with Hunza G lettering. The seasonal logo appears as an appliqu\u00e9d label on the cotton garment bags that come with each purchase. Interestingly, the Burberry x Hunza G collaboration also debuts exclusive packaging details for fans of both brands.<\/p>\n<h3 data-path-to-node=\"4\">Release and Positioning<\/h3>\n<p data-path-to-node=\"5\">The capsule is available now through the Burberry and Hunza G websites and in selected stores worldwide. The collaboration positions technical fabrication and body-inclusive sizing as central selling points rather than secondary benefits. In short, the Burberry x Hunza G collaboration highlights the importance of innovation and style in modern swimwear.<\/p>\n<p data-path-to-node=\"6\">For Burberry, this marks a direct entry into performance-oriented swimwear built on partner expertise. For Hunza G, it represents a high-profile platform for its proprietary fabric technology and sustainable one-size philosophy. The partnership reinforces a broader industry shift toward craft-led collaborations where material innovation and heritage both carry weight in the final product.<\/p>\n","protected":false},"excerpt":{"rendered":"Burberry\u00a0is diving into swimwear through a material driven collaboration with\u00a0Hunza G. The collaboration merges British heritage codes with&hellip;","protected":false},"author":219894247,"featured_media":24659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1364,1450],"tags":[],"class_list":{"0":"post-24656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"category-retail","9":"cs-entry","10":"cs-video-wrap"},"yoast_head":"<!-- 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