{"id":24923,"date":"2026-05-09T14:15:39","date_gmt":"2026-05-09T20:15:39","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=24923"},"modified":"2026-05-09T15:18:03","modified_gmt":"2026-05-09T21:18:03","slug":"sport-beach-2026-just-dropped-its-most-dangerous-roster-yet-and-were-covering-all-of-it","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=24923","title":{"rendered":"Sport Beach 2026 Just Dropped Its Most Dangerous Roster Yet, and We’re Covering All of It"},"content":{"rendered":"

Sport Beach is back at Cannes Lions for Year 4, and this time it didn’t just raise the bar, it moved the whole venue. Running the week of June 16 in Cannes, France, the Stagwell-backed platform has assembled a roster that blends reigning world champions, Hall of Famers, CMOs running billion-dollar portfolios, and one of the most hyped NBA rookies in a decade, all on the same stretch of beach. We will be there on the ground as press, and you can follow every breaking story, deal, and conversation we uncover by subscribing to our Substack at\u00a0footwear.substack.com<\/span><\/a>.<\/p>\n

\"Sport<\/p>\n

This year’s most significant structural move is the newly announced strategic partnership between Sport Beach and\u00a0Boardroom<\/strong>, the media company co-founded by Kevin Durant and\u00a0Rich Kleiman<\/strong>. Boardroom will host a dedicated VIP lounge and a Boardroom Brunch activation at Cannes, following a co-hosted event timed to the US Open.\u00a0Alex Rodriguez<\/strong>, Chairman and CEO of A-Rod Corp and Co-Chairman of the Timberwolves and Lynx, adds another layer to the athlete-turned-investor presence. The Durant-Kleiman machine has spent years documenting how athletes become power brokers. Now they have a room inside the room where those deals actually get made.<\/p>\n

F1 takes over the shore<\/h2>\n

The single most intriguing storyline heading into Cannes is the F1 double-header.\u00a0Lando Norris<\/strong>, who clinched the 2025 F1 Drivers’ Championship at the Abu Dhabi season finale, and\u00a0Carlos Sainz<\/strong>, now racing for the Atlassian Williams F1 Team, are both confirmed on the roster alongside Williams Team Principal\u00a0James Vowles<\/strong>. These two drivers have undeniable chemistry, having gone head-to-head in a karting challenge on Norris’s Quadrant YouTube channel just last month. And the business dimension is just as compelling.<\/p>\n

Louise McEwen<\/strong>, CMO of McLaren Racing, is also on the roster, meaning the woman responsible for one of the most powerful brand identities in motorsport will be in the same room as the driver who just made that brand a championship team. That is a conversation worth tracking.<\/p>\n

Shaq, Melo, CP3 and the Hall of Fame business class<\/h2>\n

\"Sports<\/p>\n

If the athlete side of the ledger has a headliner bloc, it is the convergence of three basketball legends who have each built empires well beyond the hardwood.\u00a0Shaquille O’Neal<\/strong>, Hall of Famer, entrepreneur, TV personality, and DJ, brings a brand-building resume that rivals his playing career.\u00a0Carmelo Anthony<\/strong>, 10-time NBA All-Star and now NBA on NBC studio analyst, is one of the sport’s most respected voices on the intersection of culture and commerce.<\/p>\n

And\u00a0Chris Paul<\/strong>, one of the fiercest competitors the league has ever seen, arrives as a philanthropist and businessman with a robust legacy that extends far beyond his playing days. Getting all three on a marketing beach simultaneously is not an accident. Brands in that room will be listening closely.<\/p>\n

The sports media and broadcast power<\/h2>\n

Taylor Rooks<\/strong>, two-time Emmy Award-nominated broadcaster and host of The NBA on Prime, gives Sport Beach one of the sharpest editorial voices in sports media.\u00a0Pablo Torre<\/strong>, host and executive editor of “Pablo Torre Finds Out” for Meadowlark Media in partnership with The Athletic and the New York Times, adds a deeply analytical, culturally fluent perspective to the mix. And\u00a0TJ Adeshola<\/strong>, Operating Partner at Arctos Sports Partners and former head of Global Media and Content Partnerships at Twitter, is the rare figure who has sat at the table with leagues, franchises, and platforms simultaneously. When those three are in the same building as the CMOs writing the checks, the conversations tend to get very honest, very fast.<\/p>\n

Athletes redefining what the podium looks like<\/h2>\n

\"Sports<\/p>\n

Noah Lyles<\/strong>, 2024 Olympic 100m champion, 8-time World Champion, American Record holder in the 200 meters, and founder of Iconic Productions, is back after a breakout debut at Sport Beach 2025.\u00a0Hilary Knight<\/strong>, two-time Olympic Gold medalist and 10-time World Champion in hockey, and\u00a0Sky Brown<\/strong>, 2x Olympic Bronze medalist and Britain’s youngest-ever summer Olympian at age 13, round out an athlete lineup that skews global, cross-sport, and unmistakably female.<\/p>\n

Lindsey Vonn<\/strong>, Olympic Gold medalist and one of the most decorated ski racers in American history, and\u00a0Miles Chamley-Watson<\/strong>, Olympic Bronze medalist and 2x World Champion fencer who founded the World Fencing League, add two more names who have spent years converting athletic credibility into business equity.<\/p>\n

Dallas Mavericks rookie\u00a0Cooper Flagg<\/strong>, the No. 1 overall pick in the 2025 NBA Draft, is on the roster in his first year in the league. That is not a coincidence, that is a calculated statement about where athlete branding is headed. His presence signals that Sport Beach is no longer just celebrating legacy. It is betting on the future, and brands in that room will be lining up before his second season even opens.<\/p>\n

The CMO firepower is unprecedented<\/h2>\n

On the brand side,\u00a0Mark Kirkham<\/strong>\u00a0oversees a\u00a0$28 billion<\/span><\/a><\/span>\u00a0PepsiCo beverages portfolio,\u00a0Anthony Capuano<\/strong> runs Marriott across properties in countries, and Lina Polimeni<\/strong>\u00a0represents Eli Lilly, the first healthcare company to crack a\u00a0$1 trillion<\/span><\/a><\/span>\u00a0market cap.\u00a0Kenny Mitchell<\/strong>, CMO of Levi Strauss and Co., and\u00a0Taylor Montgomery<\/strong>, Global Chief Brand Officer at Taco Bell, bring two of the most culturally embedded consumer brands into a room with the athletes those brands are chasing.<\/p>\n

Uzma Rawn Dowler<\/strong>, CMO and SVP of Global Corporate Partnerships at MLB, is there to grow the sport and reach new audiences, and Cannes is exactly where that pipeline gets built. These are not panel guests filling seats. These are check-writers deciding where the next generation of sports sponsorship dollars goes, sitting ten feet from the athletes competing for those deals.<\/p>\n

Sport Beach has quietly become the most important room in sports marketing, and the 2026 roster is the clearest evidence yet that athletes, brands, and media are no longer operating in separate lanes. We will be reporting live from the beach all week. Subscribe to our Substack at\u00a0footwear.substack.com<\/span><\/a>\u00a0for breaking news, behind-the-scenes coverage, and the stories that do not make the official recap.<\/p>\n

SportsBeach Speakers 2026 (Confirmed)<\/h2>\n

TJ Adeshola<\/span><\/a>, Operating Partner, Arctos Sports Partners
\nCarmelo Anthony<\/span><\/a>, Hall of Famer, 10x NBA All-Star, 3x Olympic Gold Medalist, NBA on NBC On Air Analyst, Entrepreneur
\nJohn Boiler<\/span><\/a>, Creative Chair, Stagwell
\nSky Brown<\/span><\/a>, 2x Olympic Medalist and World Champion
\nMonica Caponigro<\/span><\/a>, Managing Director, Bobbie
\nAnthony Capuano<\/span><\/a>, President and CEO, Marriott International
\nMiles Chamley-Watson<\/span><\/a>, Olympian and Founder of World Fencing League
\nGlenn Cole<\/span><\/a>, Founder and Chairman, 72andSunny
\nMichael Collins<\/span><\/a>, Golf Analyst, Former PGA TOUR Caddie, Comedian
\nDavid Demuth<\/span><\/a>, Executive Chair, DonerColle Partners
\nRon “Boss” Everline<\/span><\/a>, CEO of Just Train, Venture Capitalist and Entrepreneur
\nCooper Flagg<\/span><\/a>, NBA Player, Dallas Mavericks
\nGigi Garc\u00eda Russo<\/span><\/a>, Chief Innovation Officer, HUNTER
\nDan Gardner<\/span><\/a>, Co-Founder, Code and Theory
\nGina Gray<\/span><\/a>, Chief Growth Officer, DonerColle Partners
\nDan Gregory<\/span><\/a>, CEO, TEAM
\nJessica Henrichs<\/span><\/a>, CEO, DonerColle Partners
\nBen James<\/span><\/a>, Chief Innovation Officer, GALE
\nColin Jeffery<\/span><\/a>, Founder and Chief Creative Officer, Wolfgang
\nDamaune Journey<\/span><\/a>, Global Chief Growth Officer, 72andSunny
\nIndy Khabra<\/span><\/a>, Co-Founder, Co-CEO, Livewire
\nMark Kirkham<\/span><\/a>, Chief Marketing Officer, PepsiCo Beverages US
\nRich Kleiman<\/span><\/a>, CEO and Co-Founder, Boardroom
\nHilary Knight<\/span><\/a>, 5x Olympian, Olympic Gold Medalist and 10x World Champion
\nKaren Kovacs<\/span><\/a>, President, Advertising and Partnerships, NBCUniversal
\nJay Leveton<\/span><\/a>, President, Stagwell
\nRyan Linder<\/span><\/a>, EVP, Global Chief Marketing Officer, Stagwell
\nNoah Lyles<\/span><\/a>, 2024 Olympic 100 Meter Champion and World’s Fastest Man
\nMaggie Malek<\/span><\/a>, CEO, Crispin
\nAngela Manuel Davis<\/span><\/a>, World-Class Motivational Coach, Former USA Track and Field Team and Nike Athlete
\nLouise McEwen<\/span><\/a>, CMO, McLaren Racing
\nDon McGuire<\/span><\/a>, Chief Marketing Officer, Qualcomm Incorporated
\nSeema Miller<\/span><\/a>, Strategy Chair, Stagwell
\nKenny Mitchell<\/span><\/a>, CMO, Levi Strauss and Co.
\nTaylor Montgomery<\/span><\/a>, Global Chief Brand Officer, Taco Bell
\nLando Norris<\/span><\/a>, Driver, McLaren Mastercard Formula 1 Team
\nShaquille O’Neal<\/span><\/a>, Hall of Famer, Entrepreneur, TV Personality, DJ
\nChris Paul<\/span><\/a>, NBA All-Star, Philanthropist and Entrepreneur
\nJon Penn<\/span><\/a>, CEO, National Research Group
\nMark Penn<\/span><\/a>, Founder, Chairman, and CEO, Stagwell
\nLina Polimeni<\/span><\/a>, SVP, Chief Marketing Officer, Consumer, Eli Lilly and Company
\nJen Rapp<\/span><\/a>, Chief Customer Officer, Superside
\nUzma Rawn Dowler<\/span><\/a>, CMO and SVP, Global Corporate Partnerships, MLB
\nJoy Robins<\/span><\/a>, Global Chief Advertising Officer, The New York Times Company
\nAlex Rodriguez<\/span><\/a>, Chairman and CEO of A-Rod Corp, Co-Chairman, Timberwolves and Lynx
\nFranke Rodriguez<\/span><\/a>, CEO, Anomaly
\nElspeth Rollert<\/span><\/a>, CEO, The Marketing Cloud
\nTaylor Rooks<\/span><\/a>, Two-time Emmy Award-nominated Sports Broadcaster, Journalist and Host
\nLisa Rosenberg<\/span><\/a>, Global President, Consumer Brands, Allison Worldwide
\nDavid Sable<\/span><\/a>, Executive Vice Chair, Stagwell
\nCarlos Sainz<\/span><\/a>, Driver, Atlassian Williams F1 Team
\nKraig Schulz<\/span><\/a>, Chief Customer Officer, BERA.ai
\nEvin Shutt<\/span><\/a>, Global CEO, 72andSunny
\nBeth Sidhu<\/span><\/a>, CEO, SPORT BEACH
\nSandy Song<\/span><\/a>, President, Wolfgang
\nShana Stephenson<\/span><\/a>, SVP and Chief Brand Officer, New York Liberty
\nAsani Swann Benjamin<\/span><\/a>, Co-Founder VII(N) The Seventh Estate, Founder I AM Wholehearted
\nDoug Sweeny<\/span><\/a>, Chief Marketing Officer, Oura
\nRachel Thornton<\/span><\/a>, Chief Marketing Officer, Enterprise, Adobe
\nGenevieve Tompkins<\/span><\/a>, CEO, Goodstuff Communications
\nPablo Torre<\/span><\/a>, Host and Executive Editor, “Pablo Torre Finds Out”
\nMichael Treff<\/span><\/a>, CEO, Code and Theory
\nLindsey Vonn<\/span><\/a>, Olympic Champion, Entrepreneur, and Philanthropist
\nJames Vowles<\/span><\/a>, Team Principal, Atlassian Williams F1 Team
\nLouisa Wee<\/span><\/a>, Chief Marketing Officer, Strava
\nKarina Wilsher<\/span><\/a>, Partner and Global CEO, Anomaly
\nEdwin Wong<\/span><\/a>, Head of Measurement Science, Uber Advertising<\/p>\n","protected":false},"excerpt":{"rendered":"Sport Beach is back at Cannes Lions for Year 4, and this time it didn’t just raise 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