{"id":28283,"date":"2026-07-27T12:07:50","date_gmt":"2026-07-27T18:07:50","guid":{"rendered":"https:\/\/footwearmagazine.com\/?p=28283"},"modified":"2026-07-27T12:09:04","modified_gmt":"2026-07-27T18:09:04","slug":"on-first-uae-store-dubai","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=28283","title":{"rendered":"On Opens Its First UAE Store as Premium Performance Retail Accelerates Across the Gulf"},"content":{"rendered":"

On<\/a> is not treating Dubai<\/a> as just another pin on a map.<\/p>\n

With its first United Arab Emirates store at Mall of the Emirates<\/a>, the Swiss performance brand is staking out a physical foothold in a region where premium sports retail is accelerating quickly.<\/p>\n

Design and retail details<\/strong><\/h3>\n

The new Mall of the Emirates location positions On inside one of Dubai\u2019s most visited luxury and lifestyle destinations.<\/p>\n

The store spans roughly 265 square meters, giving the brand room to showcase its full performance and lifestyle offering while maintaining a clean, technical aesthetic.<\/p>\n

Fixtures and layouts are designed to highlight footwear innovation first, supported by apparel and accessories for running, outdoor, training, tennis and everyday wear.<\/p>\n

Signature technologies like CloudTec sit at the centre of the footwear wall, underlining On\u2019s identity as a performance brand rather than a pure fashion label.<\/p>\n

Technical apparel hangs in coordinated stories run, trail, studio so consumers can build complete looks around specific use cases.<\/p>\n

The space is calibrated as a premium environment: bright, minimal, functional, and clearly differentiated from more generic sports retail.<\/p>\n

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Release date, footprint, access<\/strong><\/h3>\n

The Dubai store opened on July 22, 2026, marking On\u2019s third owned retail destination in the GCC after Riyadh (October 2025) and Kuwait (February 2026.<\/p>\n

The brand has outlined plans to add nine more locations across the Gulf over the next two years, signalling a deliberate push into the region rather than a single flagship experiment.<\/p>\n

On\u2019s partnership with Mizzen, part of Seddiqi Holding, anchors this expansion. Since 2024, Mizzen has represented the brand across the GCC and Jordan, providing local market expertise and operational support.<\/p>\n

The Mall of the Emirates store operates with extended hours 10:00 to 23:00 Monday to Thursday and until midnight on weekends matching Dubai\u2019s late\u2011night retail rhythm and serving residents and visitors who treat the mall as an all\u2011day destination.<\/p>\n

Performance, community, and on\u2011foot focus<\/strong><\/h3>\n

On frames the store as a \u201cphysical home\u201d for a community it has already been cultivating through local run clubs and movement sessions.<\/p>\n

Weekly runs at Orto Caf\u00e9 on Kite Beach and occasional in\u2011store activations have helped build a base of more than 100 regular participants, according to the brand\u2019s EMEA leadership.<\/p>\n

The new space now offers a central hub where that community can connect, trial product, and engage with staff who understand performance needs.<\/p>\n

The opening programme reinforces that positioning. \u201cThe Moment\u201d launch included an exclusive VIP preview, then a public opening with live DJ and high\u2011energy atmosphere that matched On\u2019s movement\u2011driven ethos.<\/p>\n

A follow\u2011up community run at Mall of the Emirates brought ambassadors, partners and locals together to celebrate the store and underline the brand\u2019s commitment to activity as a social connector, not just a personal pursuit.<\/p>\n

Why this matters for Gulf performance retail<\/strong><\/h3>\n

Editorially, On\u2019s first UAE store and wider GCC plan highlight how quickly premium performance retail is scaling across the Gulf. Dubai, Riyadh and Kuwait are now part of a global footprint that includes major European, North American and Asian cities, and On is treating the region as a core growth market.<\/p>\n

The focus on full\u2011price, branded environments rather than only wholesale placements shows that performance running and training categories can sustain elevated retail experiences in the Gulf\u2019s increasingly fitness\u2011oriented culture.<\/p>\n

For players, fans and collectors, On Opens Its First UAE Store as Premium Performance Retail Accelerates Across the Gulf<\/a> signals a broader shift.<\/p>\n

Performance brands see the GCC not just as a tourism\u2011driven luxury market, but as a long\u2011term home for serious runners, outdoor enthusiasts and everyday athletes who want technically advanced product and community\u2011driven retail.<\/p>\n

On\u2019s Dubai store is a visible step in that direction, and its planned expansion suggests the region\u2019s role in global sportswear will only grow.<\/p>\n","protected":false},"excerpt":{"rendered":"On is not treating Dubai as just another pin on a map. With its first United Arab Emirates…","protected":false},"author":219894228,"featured_media":28288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1408,1482,1455],"tags":[1591,6057,2346],"class_list":{"0":"post-28283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-shoes","9":"category-sports","10":"tag-on","11":"tag-on-opens-uae-store","12":"tag-on-running","13":"cs-entry","14":"cs-video-wrap"},"yoast_head":"\nOn Opens Its First UAE Store as Premium Performance Retail Accelerates Across the Gulf<\/title>\n<meta name=\"description\" content=\"On opens first UAE store at Mall of the Emirates, showcasing premium sports retail and performance footwear innovations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=28283\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On Opens Its First UAE Store as Premium Performance Retail Accelerates Across the Gulf\" \/>\n<meta property=\"og:description\" content=\"On opens first UAE store at Mall of the Emirates, showcasing premium sports retail and performance footwear innovations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=28283\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T18:07:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T18:09:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2026\/07\/on_stores-dtc-dubai_mallofthemirates-22_jul_2026-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alyssa J. 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