{"id":9588,"date":"2023-09-07T09:21:27","date_gmt":"2023-09-07T15:21:27","guid":{"rendered":"https:\/\/ouf.jhy.mybluehost.me\/?p=9588"},"modified":"2023-09-07T09:21:27","modified_gmt":"2023-09-07T15:21:27","slug":"fenty-x-puma-officially-relaunch","status":"publish","type":"post","link":"https:\/\/footwearmagazine.com\/?p=9588","title":{"rendered":"FENTY x PUMA Officially Relaunch Footwear Collection"},"content":{"rendered":"<p>Global music icon Rihanna and renowned sports company PUMA have officially announced the relaunch of their collaborative product franchise, FENTY x PUMA. The announcement was made on September 7, 2023, marking the return of Rihanna as the Creative Director of FENTY x PUMA. This partnership is set to span multiple years and will feature several product launches.<\/p>\n<p>The first product to be launched under this renewed partnership is the <a href=\"https:\/\/ca.puma.com\/ca\/en\/fenty?utm_budget=global&amp;utm_campaign=BM_All_PUBW_OTH_OTH_BRD_Sportstyle-Prime_AW23_Fenty-Avanti_Drop-1_NA_PR&amp;utm_medium=BM&amp;utm_pricing=OTH&amp;utm_source=PUBW\">FENTY x PUMA Avanti<\/a>. This footwear franchise is a unique blend of two iconic PUMA designs &#8211; the King football boot and the Easy Rider running shoe. The Avanti combines the high-quality leather design of the King with the outsole of the Easy Rider, creating an unconventional yet stylish piece of footwear.<\/p>\n<div id=\"v-Z2TP30FS-1\" class=\"video-player\"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='1200' height='675' src='https:\/\/videopress.com\/embed\/Z2TP30FS?hd=1&amp;cover=1&amp;loop=0&amp;autoPlay=0&amp;permalink=1&amp;muted=0&amp;controls=1&amp;playsinline=0&amp;useAverageColor=0&amp;preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent=\"true\" allow='clipboard-write'><\/iframe><script src='https:\/\/s0.wp.com\/wp-content\/plugins\/video\/assets\/js\/next\/videopress-iframe.js'><\/script><\/div>\n<p>Rihanna&#8217;s relationship with PUMA dates back to 2015 when they launched the iconic Creeper. Over the years, they have released several footwear and apparel collections, including the FENTY x PUMA trainer and the FENTY x PUMA fur slide. These collections, along with four fashion shows in New York and Paris, have significantly boosted PUMA&#8217;s brand impact and relevance over the past decade.<\/p>\n<p>The FENTY x PUMA Avanti is inspired by Rihanna&#8217;s love for football and its influence beyond the pitch. The shoe is designed to be worn by the entire family, offering a cool look for both adults and kids. The Avanti is a unisex shoe that pays homage to the original PUMA king football boot, worn by football legends like Eusebio, Pel\u00e9, and Maradona.<\/p>\n<p>The Avanti features soft vintage leather, a fold-over tongue with a debossed and printed gold-foil FENTY and PUMA CAT logo, and a gum outsole. It comes in black and white versions, complemented by a chrome execution with laser-etched logos and leather chrome details.<\/p>\n<p>The FENTY x PUMA Avanti will be available worldwide on puma.com and select retailers from 15 September 2023 at 10am EST. A second Avanti drop is expected to follow later in the fall.<\/p>\n","protected":false},"excerpt":{"rendered":"Global music icon Rihanna and renowned sports company PUMA have officially announced the relaunch of their collaborative product&hellip;","protected":false},"author":219894229,"featured_media":9590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","pad_hide_post_author":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1497,1496],"class_list":{"0":"post-9588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"tag-fenty","9":"tag-puma","10":"cs-entry","11":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>FENTY x PUMA Officially Relaunch Footwear Collection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/footwearmagazine.com\/?p=9588\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FENTY x PUMA Officially Relaunch Footwear Collection\" \/>\n<meta property=\"og:description\" content=\"Global music icon Rihanna and renowned sports company PUMA have officially announced the relaunch of their collaborative product&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/footwearmagazine.com\/?p=9588\" \/>\n<meta property=\"og:site_name\" content=\"Footwear Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/footwearmagazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T15:21:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2700\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FM Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:site\" content=\"@footwearmag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"FM Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#article\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588\"},\"author\":{\"name\":\"FM Team\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\"},\"headline\":\"FENTY x PUMA Officially Relaunch Footwear Collection\",\"datePublished\":\"2023-09-07T15:21:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588\"},\"wordCount\":332,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg\",\"keywords\":[\"Fenty\",\"Puma\"],\"articleSection\":[\"Industry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=9588#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588\",\"url\":\"https:\/\/footwearmagazine.com\/?p=9588\",\"name\":\"FENTY x PUMA Officially Relaunch Footwear Collection\",\"isPartOf\":{\"@id\":\"https:\/\/footwearmagazine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#primaryimage\"},\"image\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#primaryimage\"},\"thumbnailUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg\",\"datePublished\":\"2023-09-07T15:21:27+00:00\",\"author\":{\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\"},\"breadcrumb\":{\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/footwearmagazine.com\/?p=9588\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#primaryimage\",\"url\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg\",\"contentUrl\":\"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg\",\"width\":2700,\"height\":2025},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/footwearmagazine.com\/?p=9588#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/footwearmagazine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FENTY x PUMA Officially Relaunch Footwear Collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/footwearmagazine.com\/#website\",\"url\":\"https:\/\/footwearmagazine.com\/\",\"name\":\"Footwear Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/footwearmagazine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2\",\"name\":\"FM Team\",\"url\":\"https:\/\/footwearmagazine.com\/?author=219894229\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"FENTY x PUMA Officially Relaunch Footwear Collection","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/footwearmagazine.com\/?p=9588","og_locale":"en_US","og_type":"article","og_title":"FENTY x PUMA Officially Relaunch Footwear Collection","og_description":"Global music icon Rihanna and renowned sports company PUMA have officially announced the relaunch of their collaborative product&hellip;","og_url":"https:\/\/footwearmagazine.com\/?p=9588","og_site_name":"Footwear Magazine","article_publisher":"https:\/\/www.facebook.com\/footwearmagazine","article_published_time":"2023-09-07T15:21:27+00:00","og_image":[{"width":2700,"height":2025,"url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg","type":"image\/jpeg"}],"author":"FM Team","twitter_card":"summary_large_image","twitter_creator":"@footwearmag","twitter_site":"@footwearmag","twitter_misc":{"Written by":"FM Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/footwearmagazine.com\/?p=9588#article","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/?p=9588"},"author":{"name":"FM Team","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2"},"headline":"FENTY x PUMA Officially Relaunch Footwear Collection","datePublished":"2023-09-07T15:21:27+00:00","mainEntityOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=9588"},"wordCount":332,"commentCount":0,"image":{"@id":"https:\/\/footwearmagazine.com\/?p=9588#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg","keywords":["Fenty","Puma"],"articleSection":["Industry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/footwearmagazine.com\/?p=9588#respond"]}]},{"@type":"WebPage","@id":"https:\/\/footwearmagazine.com\/?p=9588","url":"https:\/\/footwearmagazine.com\/?p=9588","name":"FENTY x PUMA Officially Relaunch Footwear Collection","isPartOf":{"@id":"https:\/\/footwearmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/footwearmagazine.com\/?p=9588#primaryimage"},"image":{"@id":"https:\/\/footwearmagazine.com\/?p=9588#primaryimage"},"thumbnailUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg","datePublished":"2023-09-07T15:21:27+00:00","author":{"@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2"},"breadcrumb":{"@id":"https:\/\/footwearmagazine.com\/?p=9588#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/footwearmagazine.com\/?p=9588"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/footwearmagazine.com\/?p=9588#primaryimage","url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg","contentUrl":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg","width":2700,"height":2025},{"@type":"BreadcrumbList","@id":"https:\/\/footwearmagazine.com\/?p=9588#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/footwearmagazine.com\/"},{"@type":"ListItem","position":2,"name":"FENTY x PUMA Officially Relaunch Footwear Collection"}]},{"@type":"WebSite","@id":"https:\/\/footwearmagazine.com\/#website","url":"https:\/\/footwearmagazine.com\/","name":"Footwear Magazine","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/footwearmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/footwearmagazine.com\/#\/schema\/person\/f0f9932f075a5518529515ae6b095fb2","name":"FM Team","url":"https:\/\/footwearmagazine.com\/?author=219894229"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/footwearmagazine.com\/wp-content\/uploads\/2023\/09\/riri.jpeg","jetpack_shortlink":"https:\/\/wp.me\/pgrtCq-2uE","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/219894229"}],"replies":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9588"}],"version-history":[{"count":0,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/9590"}],"wp:attachment":[{"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/footwearmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}