Barbie Brings Angel Reese’s Dream Closet to Life at WNBA All Star Weekend
Barbie is using Angel Reese’s All-Star moment to do more than drop a doll. With the Angel Reese…
Retail
623 posts
Malbon and Markarian Bring Luxury Fashion to the Padel Court
Malbon and Markarian are treating the padel court as a legitimate luxury setting, not just another place to…
Under Armour Doubles Down on Women’s Basketball With Marina Mabrey Player Exclusive
Under Armour is making a clear statement with Marina Mabrey. By building a dedicated player exclusive around her…
Caitlin Clark Turns Wilson’s Flagship Into One of All-Star Weekend’s Hottest Retail Destinations
Caitlin Clark is turning Wilson’s home court into a destination. With the “Beyond The Arc” activation and early…
BIRKENSTOCK Opens First Community Experience Store in Shanghai
BIRKENSTOCK is using Shanghai to test a different kind of retail footprint. The new BIRKENSTOCK Community Experience Store…
Foot Locker, Kids Foot Locker and Champs Sports Expand On-Demand Delivery Through Uber Eats
Foot Locker is pushing hard into on-demand retail, and Uber Eats is now part of that strategy. Foot…
Fireball Sneaks Turn a High-Top Into a Stash-Ready Statement
Fireball Cinnamon Whisky is pushing into sneaker culture with a concept that blends novelty, utility, and brand storytelling.…
lululemon Selects Bucharest as a Gateway to Eastern Europe’s Luxury Market
lululemon is treating Bucharest as more than a new pin on the map. By opening in Băneasa Shopping…
Victor Wembanyama Leads Nike Atelier’s New Era of Performance Luxury
Nike is using Victor Wembanyama to define what performance luxury means in its highest tier of product. Through…
Onitsuka Tiger Opens Its Largest Global Flagship Yet in Shinjuku
Onitsuka Tiger is treating Tokyo retail as a statement about where the brand stands today. With its new…