adidas and Real Madrid Extend Partnership Through 2034
adidas is locking in its most important club relationship for another decade. With an eight-year extension running through 2034, the brand keeps Real Madrid at the center of its football…
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adidas Unveils Three Tennis Collections for the 2026 Season
adidas is treating tennis apparel as a full style ecosystem, not just performance gear. With three new collections for the 2026 US season, the brand shows how heritage, Y2K culture, and…
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adidas Basketball Introduces BB.01 With Project: R.A.P. Innovation
Performance basketball footwear is no longer limited to foam updates and minor tweaks. It is moving toward a model where manufacturing itself drives innovation. With BB.01, adidas Basketball…
