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Adidas and Real Madrid Continue Iconic Kit Partnership Into New Era

Adidas and Real Madrid Continue Iconic Kit Partnership Into New Era

Adidas and Real Madrid Continue Iconic Kit Partnership Into New Era

With a new 8-year extension running through 2034, adidas and Real Madrid are not just renewing a deal; they are locking in what is arguably football’s most valuable and influential club–brand…

Equestrian Equipment Has Become Luxury Fashion's Most Enduring Influence

Equestrian Equipment Has Become Luxury Fashion's Most Enduring Influence

Equestrian Equipment Has Become Luxury Fashion’s Most Enduring Influence

June 11, 2026

American Eagle Uses Lamine Yamal to Redefine Tunnel Walk Style

American Eagle Uses Lamine Yamal to Redefine Tunnel Walk Style

American Eagle Uses Lamine Yamal to Redefine Tunnel Walk Style

June 11, 2026

How the Retro Sport Trend Is Expanding Beyond Clothing

How the Retro Sport Trend Is Expanding Beyond Clothing

How the Retro Sport Trend Is Expanding Beyond Clothing

June 11, 2026

Latest Posts

Coppel’s AI Strategy Is Changing the Future of Footwear Retail

Coppel’s AI Strategy Is Changing the Future of Footwear Retail

Coppel’s AI Strategy Is Changing the Future of Footwear Retail

Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth

Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth

Asics Spins Off Onitsuka Tiger to Accelerate Fashion Growth

la_figueretti Reimagines Colombia Jersey as Fashion Statement for World Cup

la_figueretti Reimagines Colombia Jersey as Fashion Statement for World Cup

la_figueretti Reimagines Colombia Jersey as Fashion Statement for World Cup

Giorgio Armani Tennis Classic Welcomes Boodles as Premium Partner

Giorgio Armani Tennis Classic Welcomes Boodles as Premium Partner

Giorgio Armani Tennis Classic Welcomes Boodles as Premium Partner

City News

Roots Shifts to Fan Experiences With Summer Sports Campaign

Roots Shifts to Fan Experiences With Summer Sports Campaign

Roots Shifts to Fan Experiences With Summer Sports Campaign

Radamel Falcao Joins Skechers as Football Ambassador

Shoes
Sports

Insolia Is Challenging Decades of Athletic Footwear Design by Focusing on What Happens Inside the Shoe

Nike x Palace x England Collection Blends Streetwear and Football

JELLABIYA FC Brings Heritage Fashion to Football Culture

Tom Brady Expands His Wellness Portfolio With Good Nut

Tom Brady Expands His Wellness Portfolio With Good Nut

Tom Brady Expands His Wellness Portfolio With Good Nut

Tom Brady is adding another play to his wellness game plan with Good Nut, a new premium coconut water brand launched in partnership with Gopuff. The move shows how Brady keeps turning his…

Côte d’Ivoire Brings African Style to the World Cup Stage

Côte d’Ivoire Brings African Style to the World Cup Stage

Côte d’Ivoire Brings African Style to the World Cup Stage

adidas Brings Next-Generation Cooling Tech to the 2026 World Cup

adidas Brings Next-Generation Cooling Tech to the 2026 World Cup

adidas Brings Next-Generation Cooling Tech to the 2026 World Cup

Ferrari Strengthens Its Position as a Luxury Lifestyle Brand Through Monaco GP Capsule

Bogner Summer 2026 Golf Collection Redefines Luxury Performance Wear

PUMA Expands Football’s Cultural Influence With Salehe Bembury

Transport

Nelly Korda Has Become One of Golf's Most Valuable Luxury Ambassadors

Nelly Korda Has Become One of Golf's Most Valuable Luxury Ambassadors

Nelly Korda Has Become One of Golf’s Most Valuable Luxury Ambassadors

Shoes
Sports

Inside Caddix’s Mission to Build a Smarter Cleat for Performance and Protection

The WNBA Is Becoming One of Luxury Fashion’s Most Influential Sports Platforms

The WNBA Is Becoming One of Luxury Fashion’s Most Influential Sports Platforms

The WNBA Is Becoming One of Luxury Fashion’s Most Influential Sports Platforms

Luxury Brands Continue To Use Roland-Garros as a Cultural Platform

Luxury Brands Continue To Use Roland-Garros as a Cultural Platform

Luxury Brands Continue To Use Roland-Garros as a Cultural Platform

Monaco Has Become Luxury Fashion's Most Important Stage in Motorsport

Monaco Has Become Luxury Fashion's Most Important Stage in Motorsport

Monaco Has Become Luxury Fashion’s Most Important Stage in Motorsport

The DREAM PAIRS Kids Collection Mixes Cute Style and Serious Comfort

DREAM PAIRS is expanding its kids’ lineup with playful yet practical shoes and sandals designed for real-life play, school days, and family adventures. From kick-resistant running sneakers to…

New Balance Designs Heritage-Inspired FC Porto Away Kit

New Balance Designs Heritage-Inspired FC Porto Away Kit

New Balance Designs Heritage-Inspired FC Porto Away Kit

adidas Continues To Advance Footwear for Indoor Sports Athletes

adidas Continues To Advance Footwear for Indoor Sports Athletes

adidas Continues To Advance Footwear for Indoor Sports Athletes

Willy Chavarria Uses Football to Celebrate Mexican Identity Through adidas Collaboration

Willy Chavarria Uses Football to Celebrate Mexican Identity Through adidas Collaboration

Willy Chavarria Uses Football to Celebrate Mexican Identity Through adidas Collaboration

Loro Piana Reinforces Equestrian Sport’s Place in Luxury Culture

Loro Piana Reinforces Equestrian Sport’s Place in Luxury Culture

Loro Piana Reinforces Equestrian Sport’s Place in Luxury Culture

Stüssy and Mountain Hardwear Collaboration Redefines Outdoor Streetwear in 2026

Stüssy and Mountain Hardwear Collaboration Redefines Outdoor Streetwear in 2026

Stüssy and Mountain Hardwear Collaboration Redefines Outdoor Streetwear in 2026

Golden Goose Reflects Consumers’ Growing Desire for One-of-One Products

Golden Goose Reflects Consumers’ Growing Desire for One-of-One Products

Golden Goose Reflects Consumers’ Growing Desire for One-of-One Products

Dembélé Becomes ZEGNA Global Brand Ambassador Redefining Football Luxury