Brand Watch
ANTA Sports completed its purchase of a 29.06% PUMA stake, becoming the German sportswear company’s largest shareholder while PUMA retains independent management.
Nike details how elite runners in Eldoret tested Apex and future racing prototypes, linking athlete feedback on fit, weight and grip to its marathon shoe development.
Lacoste’s Spring/Summer 2027 runway at Roland-Garros introduces the ACE-T1 caged sneaker and extends its tennis-inspired footwear language into a wedge and lace-up pump.
Manolo Blahnik has opened a new fifth-floor boutique at Harrods Shoe Heaven, displaying 300 exclusive footwear sketches alongside its Fall 2026 collection and signature styles.
Christian Louboutin’s Spring/Summer 2027 presentation stars Dita Von Teese and puts the updated La Pigalle pump, including the crystal-embellished Macbetha, at the center of its story.
The new public Home of Innovation hub connects ADIZERO footwear with adidas’s athlete research, testing and wider performance platforms.
Gherardo Felloni’s Vivier en Fleur collection reworks the house’s slingbacks, Belle Vivier shoes and sneakers with flowers, butterflies and archival details.
Jimmy Choo’s Character Studies collection moves between restrained everyday shapes and decorative occasion shoes.
Tigst Assefa and Guye Adola led an adidas sweep of the men’s and women’s podiums in Berlin.
Lacoste and Mackintosh pair waterproof bonded cotton with neo tennis silhouettes in a twelve piece FW26 collection.
Salomon has opened its first full price UK store outside London at Liverpool ONE, carrying footwear, apparel and performance collections.
On has opened its first Austrian store at Neubaugasse 20 in Vienna, bringing footwear, apparel and local community programming into a 230 square meter space.
Stone Island is rotating collector archives, current outerwear and exclusive product through Selfridges’ Corner Shop.
The pairs, people and ideas shaping how we dress.
The British footwear company is bringing Gym King’s activewear onto Clarks Marketplace as it builds a broader lifestyle assortment around its growing athleisure footwear business.
Santoni has installed a shoeshine service at The Carlton during Milan Fashion Week, bringing its One Forever aftercare program into a live setting.
Under creative director Gherardo Felloni, Roger Vivier revisits one of the house’s most recognizable design signatures, carrying the sculptural Choc heel across pumps, slingbacks and boots for Autumn/Winter 2026/27.
A step by step look at what happens during a personalized arch support fitting, from the first conversation to the final test walk.
From daily miles to the trail. Footwear for a life in motion.
H&M Move put its SculptMove training range into a London workout event led by Pilates and HIIT instructors.
SAYSKY introduces an insulated jacket and water-reactive running tops for Autumn/Winter 2026, with the Flow Light Fleece 2.0 arriving later in the season.
Represent 247 and Cadence bring technical apparel, accessories and hydration together in a running collection.
At its 2026 Investor Day in Zurich, On set new growth and margin targets through 2029 while naming football and golf as its next sports categories.
Comfort, recovery and the everyday habits that keep us moving.
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
I have tested a lot of shoes. The specs rarely tell the full story. Wear tells you everything.…
Alo is not treating tennis as a traditional performance sport. Instead, the brand is folding it into its…
ŌURA is pushing athlete recovery to the front of the performance conversation, and its latest move proves it.…
A closer look at your next pair, from fit to function.
Men often leave the shoes until last. The jacket is sitting properly, the trousers have the right break,…
After a month of testing both shoes, I can say they’ve each earned a permanent spot in my…
Six retro sneakers reveal two very different directions for 2026: layered Y2K runners and slim archival track shoes. We compare their shapes, official specifications, and current prices.
The launches, partnerships and business moves worth knowing.
More stories for every way you move.
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
New Balance will supply the U.S. military with the Made in USA 0430 training shoe beginning in early 2027.
lululemon’s FY25 Impact Report highlights repair access, supplier renewable electricity and the work still facing its sportswear supply chain.
Nike has created a one of one speed suit for Keely Hodgkinson, pairing aerodynamic apparel development with a matching Victory Elite spike for the 800 meter.
Every pair has a story.
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