Brand Watch
Pacsun Reports 19% Sales Growth During Austin’s F1 Weekend
The retailer’s company-reported trackside results show how its Formula 1 partnership connects event retail with fashion merchandising.
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Megan Rapinoe’s Nike Victory Capsule Takes Soccer Style Off the Pitch
The seven-piece athlete capsule launches October 27, connecting women’s soccer culture with everyday apparel.
Nike Links Georgia Football and Outkast in a Two-Stage Apparel Launch
The collaboration combines college-team merchandise, music culture and athlete participation, with releases beginning October 27.
ASICS Opens Michigan Lab to Move University Research Toward Running Products
A new Ann Arbor facility begins work across biomechanics, materials, robotics and design, with ASICS expecting the research to inform performance products by 2028.
ATG Completes Lowe Alpine Acquisition With a Trekking-Focused Relaunch
ATG has completed its purchase of Lowe Alpine’s brand assets and plans to center the outdoor label’s initial range on trekking packs and accessories.
Jil Sander x PUMA King Avanti: The Collaboration’s October 2025 Return
The navy leather King Avanti marked the partnership’s return under Simone Bellotti, with a first release on October 14, 2025.
Nike’s Kobe A.D. Protro Adds ZoomX for Its October 23 Return
The Purple Stardust launch updates the post-retirement Kobe model with a new cushioning setup and a roomier forefoot.
Jordan x Levi’s Air Jordan 3: The Regional 2026 Release Dates
The denim collaboration rolled out through China, Japan, Korea and US city exclusives before its February 20 global release.
Air Jordan 6 Infrared Salesman: The February 14 Release Explained
The 2026 release brings a shelved 1999 sample into production with revised proportions and expanded Infrared detailing.
Jordan Brand’s Space Jam Collection Starts Arriving November 5
The 30th-anniversary collection spans Air Jordan footwear and apparel, with availability beginning November 5.
adidas Brings Back Harden Vol. 1 Pioneer With Hyperboost Cushioning
The first Harden signature shoe returned with Hyperboost cushioning, an October 15 global release and a $140 announced US price.
Nike Signs Tim Wenisch as Its Hybrid Racing Push Expands
The three-time HYROX world champion joins Nike’s Elite Training Division, with a Hamburg race debut planned in the Hybrid Fly.
ASICS and SneakerLAH Bring Malaysian Ice Kacang to the GEL-KAYANO 20
ASICS and SneakerLAH’s $210 GEL-KAYANO 20 collaboration draws its colors and details from Malaysia’s Ice Kacang dessert and is scheduled for October 24 in the U.S.
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Footwear in motion.
Brand films worth watching. The stories behind them, through our reporting.
Adidas Originals Taps Kendall Jenner and Jennie to Lead Its Superstar Campaign
Adidas Originals is using the Superstar’s Spring 2026 campaign to put the classic shell toe back at the…
Film: adidas Originals · Still: Adidas Originals
Sneakers & Style
The pairs, people and ideas shaping how we dress.
adidas and ADWYSD Bring Weather-Map Graphics to CLIMACOOL
The October 28 collection pairs two CLIMACOOL 1 sneakers with a tracksuit and flip-flops.
adidas and Tyrrell Winston Turn Fan Culture Into Workwear
The third chapter of the collaboration pairs the Spiritain 2000 with apparel influenced by Midwest workwear.
Adidas and Audi F1 Bring São Paulo Design to Sampa Soul Collection
The October 23 capsule draws on the city’s geometry and Gabriel Bortoleto’s home-race connection.
New Balance Sets November 6 Launch for Made in USA 990v7
The $200 update pairs softer FuelCell cushioning with a campaign spanning sport and music.
Move & Explore
From daily miles to the trail. Footwear for a life in motion.
Salomon Foundation-Backed Madagascar Club Athletes Deliver Three Grand Raid Results
Three Crown Athletics Club Antsirabe runners supported by the Salomon Foundation placed in three races at the Grand Raid de La Réunion.
Baffin Backs Documentary on Connor Emeny’s Seven-Continent Iron-Distance Challenge
Baffin is the presenting sponsor of Chasing Antarctica, a documentary about Connor Emeny’s effort to complete an Iron-distance triathlon on all seven continents.
Salomon Para-Team Athletes Finish 74km Mascareignes Together
Aurélien Guého and Julien Veysseyre completed Réunion Island’s 74-kilometre Mascareignes together, using trail prostheses co-developed by Salomon and Hopper.
hummel, ALIS and DBU Bring Danish Football and Street Culture Together
Echoes of Denmark brings ALIS into the national-team kit, with match shirts for Denmark’s men’s and women’s teams and a wider pre-match collection launching October 22.
Wellness & Recovery
Comfort, recovery and the everyday habits that keep us moving.
Therabody Extends Its Recovery Line With Neck and Face Devices
Therabody has introduced a wearable neck-and-upper-back massager and a heated percussive face device, extending its recovery technology into everyday wellness routines.
ASICS Positions GEL-SLOWCUSH for Easy and Recovery Runs
ASICS introduced GEL-SLOWCUSH in Japan on October 8, pairing FF LUXE PLUS foam with a lighter PureGEL PLUS insert for easy and everyday running.
Nike and Hyperice Push Recovery Footwear Forward With the Air Zoom Hyperslide
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
Fitasy Stride 1.0: Breathable Recovery Shoe Reviewed After a Month
I have tested a lot of shoes. The specs rarely tell the full story. Wear tells you everything.…
Reviews & Guides
A closer look at your next pair, from fit to function.
How to Match Shoes With a Suit: Why Tailoring and Footwear Should Be Chosen Together
Men often leave the shoes until last. The jacket is sitting properly, the trousers have the right break,…
INOV8 Roadfly Max and Zero Review: Two Distinct Rides for Long Miles, Fast Sessions and Everyday Comfort
After a month of testing both shoes, I can say they’ve each earned a permanent spot in my…
Beyond the New Balance 530: 6 Retro Sneakers, Compared by Shape and Specs
Six retro sneakers reveal two very different directions for 2026: layered Y2K runners and slim archival track shoes. We compare their shapes, official specifications, and current prices.
Size guides & converters
All size guidesBrand Watch
The launches, partnerships and business moves worth knowing.
Birkenstock 1774 Updates the Arizona and Boston for Holiday 2026
ŌURA Says It Has Filed a New Patent Complaint Against Ultrahuman
Deckers Adds The RealReal CEO Rati Sahi Levesque to Its Board
PUMA Pushes Beyond Race Rules With the FAST-RB NITRO Elite 2
ŌURA Reaches Six Million Paid Members
Deckers Q2 Sales Rise 3.5% as HOKA and UGG Grow
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PUMA and Jil Sander Add First Apparel Capsule to AW26 Collaboration
The October 23 release pairs a wool T7 tracksuit with leather Speedcat and Suede styles under Simone Bellotti.
PUMA Names Arne Arens Chief Commercial Officer
The former Unspun CEO will join PUMA’s Management Board and oversee sales across its global channels and markets.
JiMMYBAR Expands Military Retail Network to 149 Locations
The functional-protein brand adds Marine Corps Exchanges while strengthening its AAFES distribution.
Laura Geller Beauty Takes Its Over-40 Strategy Courtside With Chicago Bulls Partnership
The beauty brand adds sports marketing to its push for more in-person customer connections.
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