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Dembélé Becomes ZEGNA Global Brand Ambassador Redefining Football Luxury

Dembélé’s appointment as ZEGNA’s new Global Brand Ambassador shows how luxury brands now view elite footballers. In fact, the selection of Ousmane Dembélé ZEGNA Global Brand Ambassador marks a…

Ralph Lauren Expands Its Golf Footprint at Pebble Beach

Ralph Lauren Expands Its Golf Footprint at Pebble Beach

Ralph Lauren Expands Its Golf Footprint at Pebble Beach

June 4, 2026

Under Armour and 424 Signal a New Era of Culture-Driven Sportswear

Under Armour and 424 Signal a New Era of Culture-Driven Sportswear

Under Armour and 424 Signal a New Era of Culture-Driven Sportswear

June 4, 2026

RIMOWA Strengthens Its Sports Presence Through the German National Teams

RIMOWA Strengthens Its Sports Presence Through the German National Teams

RIMOWA Strengthens Its Sports Presence Through the German National Teams

June 4, 2026

Latest Posts

How Omar Bailey Is Rewriting the Rules of Footwear Design and Access

Drake’s NOCTA Continues to Expand Through Football Culture and Global Sport

Drake’s NOCTA Continues to Expand Through Football Culture and Global Sport

Drake’s NOCTA Continues to Expand Through Football Culture and Global Sport

Equinox Highlights Why Wellness Events Are Now Community-Driven Experiences

Equinox Highlights Why Wellness Events Are Now Community-Driven Experiences

Equinox Highlights Why Wellness Events Are Now Community-Driven Experiences

Oner Active and Lori Harvey Represent the New Era of Luxury Fitness Fashion

Oner Active and Lori Harvey Represent the New Era of Luxury Fitness Fashion

Oner Active and Lori Harvey Represent the New Era of Luxury Fitness Fashion

City News

Serena Williams Remains the Most Influential Fashion Figure in Modern Sports

Serena Williams Remains the Most Influential Fashion Figure in Modern Sports

Serena Williams Remains the Most Influential Fashion Figure in Modern Sports

Nike and Michelle Wie Redefine Style in Women’s Golf at the U.S. Women’s Open

Shoes

Inside HauteFire: How Stephon McCoy Is Rewriting the Rules of Sneaker Culture Through Data, Community, and Collection

J.Lindeberg Marks Anniversary Milestone While Seoul Strengthens Its Sports-Fashion Influence

Under Armour and Marine Serre Redefine Performance Through Fashion

Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage

Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage

Roland-Garros Has Become Luxury Fashion’s Most Powerful Sports Stage

Roland-Garros now functions as much like a luxury showcase as it does a Grand Slam. In fact, the Roland-Garros luxury fashion marketing platform is becoming a benchmark for sporting events…

Birkenstock and Gab Bois Turn the Boston Into a Sculptural Art Piece

Birkenstock and Gab Bois Turn the Boston Into a Sculptural Art Piece

Birkenstock and Gab Bois Turn the Boston Into a Sculptural Art Piece

VJ Shoes Closure Highlights Limits of Pure Performance Positioning

VJ Shoes Closure Highlights Limits of Pure Performance Positioning

Shoes
Sports

VJ Shoes Closure Highlights Limits of Pure Performance Positioning

Supreme and Jordan Brand Drop Spring 2026 Hoops-Inspired Capsule

Adidas New Zealand Rugby Turns Heritage Codes Into a Lifestyle Capsule

ANTA Uses Runner’s World Validation to Strengthen Its Global Running Push

Transport

Nike X2 and Jacquemus Turn France’s Football Kit Into Luxury Fashion

Nike X2 and Jacquemus Turn France’s Football Kit Into Luxury Fashion

Nike X2 and Jacquemus Turn France’s Football Kit Into Luxury Fashion

DG and Diadora Reimagine Heritage Sportswear Through a Luxury Lens

DG and Diadora Reimagine Heritage Sportswear Through a Luxury Lens

DG and Diadora Reimagine Heritage Sportswear Through a Luxury Lens

Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha

Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha

Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha

Steph Curry Turns Sneaker Free Agency Into a Li Ning Decade

Gymshark and Bratz Turns Fitness Fashion Into an It Girl Statement

Gymshark and Bratz Turns Fitness Fashion Into an It Girl Statement

Gymshark and Bratz Turns Fitness Fashion Into an It Girl Statement

Lululemon Uses Cultural Wellness Events To Power Growth in China

Back in 2022, lululemon operated only about 70 stores in Mainland China; by the end of fiscal 2025, that number had climbed to more than 170, more than doubling its brick-and-mortar presence…

adidas Originals and Coca-Cola Bring Vintage Football Style to FIFA World Cup 2026

adidas Originals and Coca-Cola Bring Vintage Football Style to FIFA World Cup 2026

adidas Originals and Coca-Cola Bring Vintage Football Style to FIFA World Cup 2026

Nike and BTS Turn Sportswear Into a Personalized Fan Experience

Nike and BTS Turn Sportswear Into a Personalized Fan Experience

Nike and BTS Turn Sportswear Into a Personalized Fan Experience

Nike N7 Soccer Collection Blends Performance Design With Cultural Heritage

Nike N7 Soccer Collection Blends Performance Design With Cultural Heritage

Nike N7 Soccer Collection Blends Performance Design With Cultural Heritage

Hybrid Athletes Are Becoming the New Fitness Influencer

Hybrid Athletes Are Becoming the New Fitness Influencer

Hybrid Athletes Are Becoming the New Fitness Influencer

Capri Highlights Jimmy Choo Casual Footwear As Key Growth Driver

Capri Highlights Jimmy Choo Casual Footwear As Key Growth Driver

Capri Highlights Jimmy Choo Casual Footwear As Key Growth Driver

Salomon Names JISOO Global Ambassador as K-Pop Shapes Sportswear

Salomon Names JISOO Global Ambassador as K-Pop Shapes Sportswear

Salomon Names JISOO Global Ambassador as K-Pop Shapes Sportswear

Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers

Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers

Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers