Radamel Falcao Joins Skechers as Football Ambassador
Skechers is doubling down on football, and its latest move is a big one. Radamel Falcao has joined as an official ambassador in Latin America. The Colombian icon will front both Skechers…
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Luxury Brands Continue To Use Roland-Garros as a Cultural Platform
Roland-Garros has grown into far more than a Grand Slam. Luxury brands now treat the Paris clay as a cultural stage where sport, fashion and lifestyle meet in front of a global audience. The…
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Under Armour and 424 Signal a New Era of Culture-Driven Sportswear
Under Armour’s latest link-up with 424 is a clear sign that the brand wants deeper roots in culture, not just a single superstar in basketball. “WE WILL PROTECT THIS HOUSE” now reads less like…
