Why Store Design Shapes the Footwear Brand Experience
Buying shoes used to be a more transactional experience. You went to the store, found your size, tried them on, and left. The environment around that process, including the shelving, the…
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Diadora and JW Anderson Unveil Fashion Forward Retro Running Sneaker
JW Anderson is back in the footwear lane, this time teaming up with Diadora to rework one of Italian running’s cult classics. Billed as “a performance icon, reimagined by Jonathan Anderson,”…
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NOBULL Opens Summer Pop Up at Boston Seaport
NOBULL is coming home for the summer with a new Boston pop up, now officially open at The Current in the Seaport. For a brand that built its reputation online and in the gym, this is a rare…
