Brand Watch
Golden Goose and Disney Set October 13 Global Launch With Store Events
Golden Goose and Disney will launch their collaboration on October 13, with co-creation workshops and live illustrations planned at 19 stores worldwide.
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lululemon Brings Footwear Into New Product Chief’s Remit
lululemon will bring footwear, design, merchandising, product innovation and materials science together under incoming President and Chief Product Officer Maggie Gauger, effective October 26.
ANTA Sports Becomes PUMA’s Largest Shareholder After 29.06% Stake Deal Closes
ANTA Sports completed its purchase of a 29.06% PUMA stake, becoming the German sportswear company’s largest shareholder while PUMA retains independent management.
Nike Shows How Elite Runners in Kenya Are Shaping Apex and Its Next Racing Shoes
Nike details how elite runners in Eldoret tested Apex and future racing prototypes, linking athlete feedback on fit, weight and grip to its marathon shoe development.
Lacoste Turns the Tennis Net Into ACE-T1 Footwear for Spring 2027
Lacoste’s Spring/Summer 2027 runway at Roland-Garros introduces the ACE-T1 caged sneaker and extends its tennis-inspired footwear language into a wedge and lace-up pump.
Manolo Blahnik Opens Harrods Shoe Heaven Boutique With 300 Exclusive Sketches
Manolo Blahnik has opened a new fifth-floor boutique at Harrods Shoe Heaven, displaying 300 exclusive footwear sketches alongside its Fall 2026 collection and signature styles.
Christian Louboutin Puts La Pigalle at the Center of Its Spring 2027 Show
Christian Louboutin’s Spring/Summer 2027 presentation stars Dita Von Teese and puts the updated La Pigalle pump, including the crystal-embellished Macbetha, at the center of its story.
adidas Opens Home of Innovation Hub to Show How Athlete Research Shapes Footwear
The new public Home of Innovation hub connects ADIZERO footwear with adidas’s athlete research, testing and wider performance platforms.
Roger Vivier Brings Floral Codes to Spring/Summer 2027 Footwear
Gherardo Felloni’s Vivier en Fleur collection reworks the house’s slingbacks, Belle Vivier shoes and sneakers with flowers, butterflies and archival details.
Jimmy Choo’s Spring 2027 Collection Pairs Mary Janes With Low-Heeled Slingbacks
Jimmy Choo’s Character Studies collection moves between restrained everyday shapes and decorative occasion shoes.
adidas Takes All Six Podium Places at the 2026 Berlin Marathon
Tigst Assefa and Guye Adola led an adidas sweep of the men’s and women’s podiums in Berlin.
Lacoste and Mackintosh Bring Rainwear to the Tennis Court
Lacoste and Mackintosh pair waterproof bonded cotton with neo tennis silhouettes in a twelve piece FW26 collection.
Salomon Opens First Full Price UK Store Outside London
Salomon has opened its first full price UK store outside London at Liverpool ONE, carrying footwear, apparel and performance collections.
Sneakers & Style
The pairs, people and ideas shaping how we dress.
Stone Island Brings Its Collector Series to Selfridges
Stone Island is rotating collector archives, current outerwear and exclusive product through Selfridges’ Corner Shop.
Clarks Expands Athleisure Push With Gym King Marketplace Addition
The British footwear company is bringing Gym King’s activewear onto Clarks Marketplace as it builds a broader lifestyle assortment around its growing athleisure footwear business.
Santoni Brings Its Shoeshine Service to Milan Fashion Week
Santoni has installed a shoeshine service at The Carlton during Milan Fashion Week, bringing its One Forever aftercare program into a live setting.
Roger Vivier Builds AW26 Around Its Iconic Choc Heel
Under creative director Gherardo Felloni, Roger Vivier revisits one of the house’s most recognizable design signatures, carrying the sculptural Choc heel across pumps, slingbacks and boots for Autumn/Winter 2026/27.
Move & Explore
From daily miles to the trail. Footwear for a life in motion.
H&M Move Brings SculptMove Training Range to London Workout Event
H&M Move put its SculptMove training range into a London workout event led by Pilates and HIIT instructors.
SAYSKY Expands Flow With New Insulation and Reactive Fabric
SAYSKY introduces an insulated jacket and water-reactive running tops for Autumn/Winter 2026, with the Flow Light Fleece 2.0 arriving later in the season.
Represent 247 and Cadence Bring Performance Apparel and Hydration Together
Represent 247 and Cadence bring technical apparel, accessories and hydration together in a running collection.
On Targets CHF 5.6 Billion by 2029 as It Moves Into Football and Golf
At its 2026 Investor Day in Zurich, On set new growth and margin targets through 2029 while naming football and golf as its next sports categories.
Wellness & Recovery
Comfort, recovery and the everyday habits that keep us moving.
Nike and Hyperice Push Recovery Footwear Forward With the Air Zoom Hyperslide
Nike is treating recovery like a category in its own right, not an afterthought. With the Air Zoom…
Fitasy Stride 1.0: Breathable Recovery Shoe Reviewed After a Month
I have tested a lot of shoes. The specs rarely tell the full story. Wear tells you everything.…
Alo Brings Luxury Wellness Style to Tennis With Its New Collection
Alo is not treating tennis as a traditional performance sport. Instead, the brand is folding it into its…
Oura Signs Harry Kane and Declan Rice to Push Recovery in Football
ŌURA is pushing athlete recovery to the front of the performance conversation, and its latest move proves it.…
Reviews & Guides
A closer look at your next pair, from fit to function.
How to Match Shoes With a Suit: Why Tailoring and Footwear Should Be Chosen Together
Men often leave the shoes until last. The jacket is sitting properly, the trousers have the right break,…
INOV8 Roadfly Max and Zero Review: Two Distinct Rides for Long Miles, Fast Sessions and Everyday Comfort
After a month of testing both shoes, I can say they’ve each earned a permanent spot in my…
Beyond the New Balance 530: 6 Retro Sneakers, Compared by Shape and Specs
Six retro sneakers reveal two very different directions for 2026: layered Y2K runners and slim archival track shoes. We compare their shapes, official specifications, and current prices.
Size guides & converters
All size guidesBrand Watch
The launches, partnerships and business moves worth knowing.
On Opens Its First Austrian Store in Vienna
Paris Texas Opens Its First Store in Milan
Abercrombie Expands Dallas Cowboys Partnership With Player and Cheerleader Styling
Fendi Takes My Peekaboo Backstage With Monica Bellucci and Yara Shahidi
ASOS Names Law Roach Its First Stylist in Residence
BIRKENSTOCK Opens Berlin-Mitte Store With a Footbed-Led Retail Concept
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More stories for every way you move.
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What a Personalized Arch Support Fitting Actually Involves
A step by step look at what happens during a personalized arch support fitting, from the first conversation to the final test walk.
adidas Brings FC Bayern Legends Back to the World of Sport
adidas hosted 17 FC Bayern Legends at its World of Sport campus, linking the club’s new kit range with a day of football and community activity.
New Balance Wins U.S. Military Contract for Made in USA 0430 Training Shoe
New Balance will supply the U.S. military with the Made in USA 0430 training shoe beginning in early 2027.
lululemon’s FY25 Impact Report Puts Repair and Supplier Progress in Focus
lululemon’s FY25 Impact Report highlights repair access, supplier renewable electricity and the work still facing its sportswear supply chain.
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