NewRee Takes the Reins on Reebok in Greater China
Authentic Brands Group has appointed NewRee Sports as Reebok’s new core operating partner in Greater China, handing the local sports group responsibility for driving the brand across mainland…
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Jack Draper Signs with ASICS and Joins Its Global Tennis Athlete Family
ASICS Tennis has made Jack Draper’s long rumoured switch officially official, confirming the British No. 1 as the latest name on its global tennis roster via a short social announcement and a…
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Denim’s Path to $130 Billion Runs Through Sustainability and Digital Tracing
New technologies are reshaping denim production around water, chemicals, energy, and traceability. This aligns with a wider market push toward more sustainable, tech enabled jeans. A Clean…
