BIRKENSTOCK Opens First Community Experience Store in Shanghai
BIRKENSTOCK is using Shanghai to test a different kind of retail footprint. The new BIRKENSTOCK Community Experience Store…
Birkenstock
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Birkenstock Debuts in Switzerland With a 70 Square Meter Old Town Store at Storchengasse 23
Birkenstock opened its first Swiss store on April 14, 2026, in Zurich’s historic Old Town, the brand’s 30th…
Birkenstock Opens Its First Osaka Store With A Two Floor Shinsaibashi Flagship
Birkenstock opened its first Osaka store on April 3 at 2-8-28 Shinsaibashisuji, Chuo-ku, one of Japan’s largest street…
Birkenstock’s Korean Care Line Launch Came with a Bespoke Craft Gift Pouch Made from White Ramie Fabric
Birkenstock Korea commissioned Korean craft studio Onn by Soi to produce a set of bespoke scented gift pouches,…
8 Forces That Are Rewriting The Footwear Industry
Over the last decade, the footwear industry has undergone a quiet but fundamental reset. What once functioned as…
10 Footwear Myths Still Shaping the Industry
Footwear remains one of the least transparent categories in fashion and athletic apparel. Its core drivers such as…
Top 10 Footwear Brands Winning with Women Consumers
As women’s footwear continues to evolve beyond seasonal trends into purposeful everyday wear, a distinct set of brands…
Top 10 Comfort First Performance Footwear Brands
For decades, comfort in footwear was framed as a concession, something you accepted when style, speed, or status…
The Top 10 UGG Competitors in 2026
UGG (owned by Deckers Brands) has evolved from a niche Australian surf staple into a global lifestyle icon.…
Luxury Footwear To Hit $53.9 Billion As North America Commands Nearly 40% Sales
The global luxury footwear market is shifting from pure style to an asset mindset, where scarcity, resale value,…