Skechers, the third-largest footwear brand in the United States, has named Grammy award-winning global superstar Doja Cat as its first artist-in-residence. This collaboration has resulted in the launch of Doja Cat’s first footwear collection, Skechers x Doja Cat, which debuted exclusively on StockX.
The Doja’Lite, a new style that merges Doja Cat’s contemporary fashion vision with the classic Skechers D’Lites heritage sneaker from the early 2000s, was launched at 9 AM PT/Noon ET. The design process was driven by Doja Cat herself, resulting in an avant-garde campaign that plays with sound and texture, ranging from pure white to destructive dark tones.
Doja Cat expressed her excitement about the collaboration, stating, “It feels really cool to be able to create my own shoe with Skechers. To design something inspired by the iconic sneaker my peers wore back in the day—Britney Spears and Christina Aguilera—I feel like I am a part of history.”
The initial release on StockX included limited quantities of both black and white pairs in women’s sizing. StockX physical stores also featured displays celebrating the partnership and building anticipation for the September 22 release of Doja Cat’s new album, Scarlet.
Deena Bahri, CMO at StockX, highlighted the significance of this collaboration, saying, “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers—a brand with a rich history of conversation-driving collaborations—to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites® of the early aughts.”
Michael Greenberg, president of Skechers, praised Doja Cat’s unique vision, stating, “Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking. Doja Cat generates headlines and buzz through everything she does, so the excitement surrounding the Doja’Lite styles presents an opportunity to introduce a remix of Skechers heritage sneaker designs to audiences globally.”
The Doja’Lite sneakers blend aspects of the heritage Skechers D’Lites upper on a rugged modern bottom with quality materials and colors selected by Doja Cat. The collection offers unique details like translucent pearlized or marbleized metallic lugged outsoles, premium leathers including snake-embossed patent or genuine suede.
Following the exclusive StockX drop, more colorways across three distinct styles will arrive for the global product and campaign release on September 28. These include a patent black, off-white, lavender, all-white, and olive green. The full Skechers x Doja Cat collection will be available at skechers.com/doja-cat, in select Skechers retail stores, and in specialty stores worldwide.