BIRKENSTOCK Opens Berlin-Mitte Store With a Footbed-Led Retail Concept
BIRKENSTOCK has opened a new Berlin-Mitte store built around local design, craft and its signature footbed.
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The launches, partnerships and business moves worth knowing.
House of Dior Milan Opens on Via Monte Napoleone With Footwear in a Broader Luxury Offer
House of Dior Milan opens at Via Monte Napoleone 12 as a three-floor destination for fashion, footwear, jewellery, fragrance and hospitality.
Le Silla Highlights Its Renewed Milan Boutique on Via Sant'Andrea
Le Silla is spotlighting its renewed Milan boutique on Via Sant'Andrea, with customization and fit services built into the store experience.
Nike Reunites With the University of Miami in a Multi-Year Partnership
Nike and the University of Miami have announced a new multi-year partnership rooted in athlete performance and opportunity.
Prada Galleria Will Open a Multi-Floor Milan Retail Destination on September 23
Prada will open Prada Galleria in Milan on September 23, combining fashion, hospitality, art and brand history across eight floors.
Salomon Signs Five-Year IRONMAN Partnership, With Kona Title Rights From 2027
Salomon joins IRONMAN from 2027 through 2031, with Kona title rights and plans for triathlon footwear and apparel.
Al Jazira and New Balance Begin Three-Year Partnership in Abu Dhabi
Al Jazira Sports and Cultural Club has signed a three year partnership with New Balance. The global sportswear…
lululemon Reshapes China and APAC Leadership for Its Next Growth Phase
lululemon is bringing China and Asia Pacific under a shared leadership structure as it expands across two of…
PUMA Sports Marketing Enters New Phase as Johan Adamsson Departs
PUMA is beginning a leadership transition in one of its most important global divisions. This latest change highlights…
How Matchday Betting Reset the Footwear Retail Calendar
Buyers spent June and July watching a demand curve nobody in the footwear trade had drawn. Between 11…
adidas Originals and Hellstar Launch the MEGARIDE S2 in First Global Release
adidas Originals and Hellstar have moved their partnership from regional heat to a worldwide release. The MEGARIDE S2…
Stone Island Unveils The Lab at Its Renovated Ravarino Headquarters
Stone Island has completed a major intervention at its historic Ravarino headquarters in Modena, Italy. Indeed, the Stone…
adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more…
adidas Originals and Pharrell Williams Expand the VIRGINIA Adistar Jellyfish Line With Triple White
adidas Originals and Pharrell Williams are pushing the VIRGINIA Adistar Jellyfish deeper into franchise territory. With a new…
Barbie Brings Angel Reese’s Dream Closet to Life at WNBA All Star Weekend
Barbie is using Angel Reese’s All-Star moment to do more than drop a doll. With the Angel Reese…
Inside the Malbon x Markarian Luxury Padel Launch
Malbon and Markarian are treating the padel court as a legitimate luxury setting, not just another place to…
NBA and WNBA Expand TikTok Partnership to Drive Live Game Discovery
The NBA and WNBA are treating TikTok as a primary broadcast funnel, not just a marketing add-on. The…
Under Armour Doubles Down on Women’s Basketball With Marina Mabrey Player Exclusive
Under Armour is making a clear statement with Marina Mabrey. By building a dedicated player exclusive around her…
Stone Island Rome Flagship Signals the Future of Luxury Sportswear Retail
Stone Island is using its new Rome flagship to show where luxury sportswear retail is heading next. The…
Nike Closes Select Stores as It Reshapes Its Retail Footprint
Nike is tightening its brick-and-mortar strategy, and Nike Live is taking the hit. Over the past several weeks,…
Caitlin Clark Turns Wilson’s Flagship Into One of All-Star Weekend’s Hottest Retail Destinations
Caitlin Clark is turning Wilson’s home court into a destination. With the “Beyond The Arc” activation and early…
BIRKENSTOCK Opens First Community Experience Store in Shanghai
BIRKENSTOCK is using Shanghai to test a different kind of retail footprint. The new BIRKENSTOCK Community Experience Store…
On Opens Its First UAE Store as Premium Performance Retail Accelerates Across the Gulf
On is not treating Dubai as just another pin on a map. With its first United Arab Emirates…
Foot Locker, Kids Foot Locker and Champs Sports Expand On-Demand Delivery Through Uber Eats
Foot Locker is pushing hard into on-demand retail, and Uber Eats is now part of that strategy. Foot…