adidas and Arte Antwerp Expand Their Football-Inspired Partnership With FW26 Collection
August 2, 2026
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adidas and Arte Antwerp are deepening their creative partnership with a new capsule that treats football as more than just a sport. The FW26 collection draws on 90s nostalgia, craft and global creativity. It presents the pitch as a starting point for identity, music, art and street style. Fans of
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adidas Originals and Pharrell Williams Expand the VIRGINIA Adistar Jellyfish Line With Triple White
August 2, 2026
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adidas Originals and Pharrell Williams are pushing the VIRGINIA Adistar Jellyfish deeper into franchise territory. With a new Triple White colourway and a campaign fronted by college football phenom Jeremiah Smith, the duo uses one silhouette to show how sport, culture and sculptural design now live together in the same
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Barbie Brings Angel Reese’s Dream Closet to Life at WNBA All Star Weekend
August 2, 2026
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Barbie is using Angel Reese’s All-Star moment to do more than drop a doll. With the Angel Reese Barbie and a matching Reebok Angel Reese 1 “Barbie” colorway, the brand is turning WNBA All Star Weekend in Chicago into a full “Dream Closet” experience. This experience is built around one
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Malbon and Markarian Bring Luxury Fashion to the Padel Court
August 2, 2026
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Malbon and Markarian are treating the padel court as a legitimate luxury setting, not just another place to test performance gear. Their collaboration positions padel as a stage where athletic movement and high-end fashion meet. The focus is clear: Malbon and Markarian bring luxury fashion to the padel court. For
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Reebok Continues Building DiJonai Carrington’s Platform Ahead of an Expected Signature Launch
August 2, 2026
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Reebok is clearly treating DiJonai Carrington as one of the cornerstones of its basketball comeback, and the Reebok DiJonai Carrington signature shoe marks a significant milestone in this new era. With fresh Engine A visuals and campaigns built around “Nai back in her element,” the brand keeps adding layers to
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Anthony Edwards Showcases Prada as Luxury Brands Deepen Their Connection to Basketball Culture
August 2, 2026
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Anthony Edwards is no longer just a pure hoop story. With Prada on his back and in his captions, he has become one of the clearest examples of how luxury brands now move through basketball. Prada and the modern basketball star Over the last two seasons, Edwards has emerged as
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Nike Celebrates Olympic Champion Alysa Liu With New Graphic Hoodie Collection
August 2, 2026
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Nike is using Alysa Liu’s Olympic moment to build out a new lane in its lifestyle business. With a graphic hoodie capsule anchored in Nike Studio Fleece, the brand turns her artistry on ice into everyday style. Design and colour/details The Alysa Liu hoodie sits inside Nike Studio Fleece, a
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adidas and Pharrell Williams Expand VIRGINIA With the Adistar Jellyfish Triple White
August 2, 2026
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adidas Originals and Pharrell Williams are not easing off the gas with VIRGINIA. With the latest Triple White edition of the Adistar Jellyfish, they expand one of the most distinctive lines in modern footwear while putting college football star Jeremiah Smith at the centre of the story. Design and colour/details
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Dsquared2 Named Official Fashion Partner of AS Roma and AS Roma Women
August 1, 2026
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Dsquared2 is the latest fashion house to stake a serious claim in elite football. The brand has signed a multi-year agreement with AS Roma and AS Roma Women. This marks the beginning of the Dsquared2 AS Roma fashion partnership, which will bring together style and sport on a new level.
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