adidas Basketball Launches Crazy Energy for Lightweight Performance
adidas Basketball is treating weight, energy return, and traction as core pillars of modern performance. The new adidas…
adidas Basketball
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adidas Basketball Introduces BB.01 With Project: R.A.P. Innovation
Performance basketball footwear is no longer limited to foam updates and minor tweaks. It is moving toward a…
adidas Basketball and Ryoko Rain Launch Premium Streetwear Capsule
adidas Basketball’s collaboration with Ryoko Rain is not a routine influencer drop. It is a clear move to…
Kelsey Plum Joins adidas Basketball in Major WNBA Brand Move
Kelsey Plum’s move to adidas Basketball is more than a routine brand switch. It shows how seriously adidas…
Reebok Launches COMM. ONE to Signal a Full Basketball Identity Reset in 2026
Reebok’s COMM. ONE (Communication One) campaign is positioned as a basketball renaissance and the first full expression of…
Adidas Originals Taps Samuel L. Jackson and a Star Studded Cast for Superstar Relaunch
adidas Originals is opening a new chapter for the Superstar, framing the shell toe as The Original Icon…
Adidas Unveils Maroon and Gold Harden Vol.10 Year of the Horse Sneaker
adidas Basketball is opening 2026 with a Lunar New Year story. It’s built around the Harden Vol. 10…
Harden Vol 10 Marks a Decade of adidas × Harden Innovation
The Harden Vol 10 deserves a story that’s as clear and sharp as Harden’s stepback. Ten Years of…
Adidas Doubles Down on German Basketball
Adidas doubles down on German basketball with a major new long-term partnership with the German Basketball Federation (DBB),…