Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
Jordan Brand is doubling down on the women’s game with the Heir Series 2, a new basketball silhouette…
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women
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Moon Boot Debuts a Lighter Lifestyle Look for Spring Summer 2026
MOON BOOT is setting a lighter, bolder tone for Spring Summer 2026, pivoting its cult winter DNA into…
Thorne and Unrivaled Launch a New Era of Innovation in Women’s Sports
Unrivaled, the player-founded professional women’s basketball league presented by Samsung Galaxy, has signed a multiyear deal with Thorne…
Sports Sponsorship Industry Projected To Be Over $81 billion By 2032
The global sports sponsorship market is on track for a powerful growth cycle, with total revenues forecast to…
On Partners With Rising Swiss Football Star Sydney Schertenleib to Elevate Performance and Lifestyle
On, the globally rising Swiss sportswear brand, has officially announced a major new partnership with one of the…
How to Choose the Right Sock Size for Men and Women
Choosing the correct sock size is essential for comfort, performance, and foot health. This guide breaks down sock…
ORLY Celebrates 50th Anniversary by Joining Forces with WNBA’s LA Sparks
A legacy beauty brand makes history courtside bringing game-ready glam and creative self-expression to Los Angeles basketball and…
Toyota 2025 Becomes Official Flag Football Sponsor for SI Women’s Games in Oceanside
The inaugural Sports Illustrated Women’s Games launches in October with world-class talent community engagement and a new focus…
Pro Volleyball Federation and MLV Form 2026 League with Expansion to 10 Teams by 2027
Women’s professional volleyball in the U.S. takes a major leap forward as Pro Volleyball Federation and Major League…
DICK’S Extends WNBA Partnership to 2028 Across 13 Markets
DICK’S Sporting Goods and the Women’s National Basketball Association (WNBA) have announced a multi-year extension of their partnership,…
Veneda Carter and Nike Unveil the Air Max Muse
Veneda Carter, the renowned stylist and jewelry designer, is stepping into the sneaker spotlight with her first-ever Nike…
Roots Activewear Welcomes Toby Fournier as First Female Ambassador
In a move that highlights its commitment to empowering women in sports, Roots, the iconic Canadian lifestyle brand,…
Serena Williams Joins Forces with Raptors’ Owner to Launch Toronto’s WNBA Era
Tennis legend Serena Williams has acquired an ownership stake in the WNBA’s Toronto Tempo, becoming a co-owner of Canada’s first franchise…