Samuel L. Jackson Narrates adidas Originals’ Star-Studded ‘Superstar’ Superstar Campaign

adidas Originals has unveiled a bold new campaign that celebrates the legacy and influence of one of its most iconic sneakers.

Narrated by cultural icons and narrated by Samuel L. Jackson, adidas Originals is once again pushing the boundaries of culture and style with the latest “Superstar, The Original.” This new campaign highlights the enduring impact of the legendary Superstar sneaker and the trailblazers who have made it a symbol of originality for decades.

The Superstar: From Courts to Culture

Born on the basketball court, the Superstar quickly became a favorite among streetwear pioneers and has been embraced by each new generation. The campaign celebrates how this sneaker made a journey from sports to culture, becoming an enduring icon that continues to inspire.

A Living Stage for Originality

The “Superstar, The Original” campaign is set against a living stage, captured in dramatic black and white. This setting pays tribute to both the original Superstar colorway and its stripped-back, timeless design. The campaign features a cast of heroes who embody what it means to be an Original Icon.

Directed by Thibaut Grevet, known for his dreamlike and innovative visual style, the campaign unites a roster of cultural game-changers who have defined their fields through authenticity and creativity.

Samuel L. Jackson’s Powerful Narration

Legendary actor Samuel L. Jackson lends his unmistakable voice to the campaign, narrating a story that spans generations of cultural innovation. The cast includes:

• Missy Elliott, multi-award-winning songwriter and producer

• Mark Gonzales, skateboarding legend

• Anthony Edwards, NBA sensation

• GloRilla, Memphis multi-platinum powerhouse

• Teezo Touchdown, American singer-songwriter

• JENNIE, global music icon and member of BLACKPINK

• Gabbriette, boundary-pushing model and actress

“The Superstar has always been more than just a sneaker,it’s a symbol of originality and a spark for cultural change,” said Annie Barrett, Vice President of Marketing at adidas Originals. “From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back, it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.”

Two Chapters: "Pyramids" and "Clocks"

The campaign unfolds in two cinematic chapters:

• "Pyramids": Samuel L. Jackson reflects on enduring monuments to human achievement, drawing a parallel between these ancient wonders and the lasting cultural impact of the Superstar.

• "Clocks": The hero film unites all seven icons in a singular, powerful statement about what it means to be original.

The Superstar and Firebird Tracksuit: Icons Reimagined

At the heart of the campaign is the Superstar, returning in two classic colorways and paired with the iconic Firebird Tracksuit. The Superstar, now featuring enhanced padding in the tongue and collar, defined an era of creative expression in the late 90s and became the go-to footwear for artists, musicians, and skaters pushing boundaries. The Firebird Tracksuit, a staple since 1967, continues to be embraced by style pioneers and musical innovators worldwide.

It just takes one.
Before there can be a thousand.
Superstars are the ones who build crowds, instead of joining them.

This campaign is a rallying cry for a new generation of Originals, inspiring them to lead, create, and define what comes next.