Business

26M TikTok Views 22.5 PPG Ja Morant Propel Kool-Aid Nike’s $130 Sneakers

In a vibrant fusion of nostalgia and streetwear, Kool-Aid and Nike have unveiled the Nike x Kool-Aid Ja 2, a limited-edition sneaker collection celebrating NBA star Ja Morant’s childhood memories and the iconic beverage’s legacy.…

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WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL

This year, WSS is celebrating 40 years of style with two major collaborations.…

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The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and geopolitical uncertainties, according to McKinsey & Company’s latest report, Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity.…

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Foot Locker is stepping up its game in the world of footwear and apparel retail with Ometria, a cutting-edge Customer Data Platform (CDP).…

A new era continues to break barriers of sports and style, as Coach and the Women’s National Basketball Association (WNBA) unveil a multiyear partnership designed to champion courageous self-expression both on and off the court.…

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As warmer weather approaches, US consumers are strategically timing their spring and summer footwear purchases around sales events while prioritizing athletic styles, according to new industry data.…

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Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion in 2024, accounting for 54% of its total revenue and marking a 13% increase from its 2022 milestone of crossing €4 billion for the first time.…

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In a move that’s set to shake up the outdoor apparel and footwear industry, Topgolf Callaway Brands Corp.…

Under Armour’s $30 Compostable Activewear Targets 73% of Gen Z as Regenerative Apparel Market Hits $2.1B

In a groundbreaking move for the sportswear industry, Under Armour and UNLESS have unveiled their first collaborative regenerative collection at Milan Design Week, merging high-performance design with circular sustainability.…

Kellanova (NYSE: K), the global snacking and food giant behind brands like PringlesCheez-It, and Special K, is redefining marketing effectiveness through advanced analytics, AI, and culturally resonant collaborations.…