Lowa Relocates U.S. Headquarters to Salt Lake City
Lowa has officially relocated its U.S. headquarters to Salt Lake City, marking a significant shift for the German…
Industry
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Steve Madden Boosts Full-Year Guidance After Strong Q1 2026 Results
Steve Madden opened 2026 with a solid first quarter, delivering double-digit revenue growth and enough visibility to raise…
Authentic Brands Group Launches Mercado Libre Partnership in Mexico
Authentic Brands Group is expanding further into Latin America through a new partnership with Mercado Libre in Mexico.…
adidas Unveils Mexico Third Kit Inspired by “Somos México” and Unity
adidas is presenting the Mexican National Team’s new third kit as more than a color update. Instead, it…
ASICS “Get The Glow” Campaign Redefines Beauty Through Daily Movement
ASICS is changing the wellness conversation by focusing on movement instead of beauty routines. With its new “Get…
GORE-TEX Celebrates 50 Years of Innovation Across Outdoor and Streetwear Culture
GORE‑TEX is marking its GORE-TEX 50th anniversary and 50 years of “Going Further, Together” by opening its archives…
Gatorade and Venus Williams Push for More Research in Women’s Sports
Gatorade’s latest message puts a hard number on a big problem: only 6% of sports-science research focuses on…
Authentic Brands Group Emerges as Leading Bidder for Lee Jeans
Authentic Brands Group (ABG) is emerging as a leading candidate to buy Lee Jeans from Kontoor Brands. The…
adidas Basketball and Broadwick Studio Launch Ant Farm Experience Platform
Broadwick Studio and adidas Basketball have transformed “Ant Farm” into more than a campaign. Instead, the project works…
Burberry Unveils First Performance-Focused Activewear Collection
Burberry is entering the activewear market with the launch of Burberry Activewear. The new collection combines performance-focused design…