Nike Appoints David Denton as CFO to Lead Next Growth Phase
NIKE is tightening its financial playbook, and the planned transition from Matthew Friend to David M. Denton, Executive…
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MAAP HYPERFORMANCE Brings Elite Cycling to Paris Fashion Week
MAAP is using HYPERFORMANCE to place elite cycling squarely inside the Paris Fashion Week conversation. The project, presented…
Clarks Originals and PROLETA RE ART Reimagine the Wallabee with UROBOROS
Clarks Originals is using a new collaboration with PROLETA RE ART to push the Wallabee into full art-object…
Umbro PROJECT by Aitor Throup Reimagines the Future of Football Design
Umbro is using PROJECT with Aitor Throup to push beyond traditional kit design and into a more radical…
Oakley Expands Into Fashion at Milan Men’s Fashion Week SS27
Oakley is using Milan Men’s Fashion Week SS27 to push further into fashion, not just performance eyewear. The…
ASICS Expands Global Research Network With ISS Europe and HUMAN FAB
ASICS is not just making new shoes, it is rebuilding how it studies sport. With a new European…
Terrell Owens Enters Pickleball With Cross Court Lifestyle Push
Terrell Owens built his name as one of football’s most electric personalities. Now he is betting that his…
DR Congo’s Leopard Print Arrival Steals the Show at the World Cup
DR Congo’s return to the World Cup after 52 years was already one of the tournament’s best storylines.…
Cape Town Becomes Africa’s First Abbott World Marathon Major
South Africa has stepped into the very top tier of global distance running, with Cape Town confirmed as…
PUMA Renews Partnership With Mathias Gidsel to Lead Handball Future
PUMA is making its intentions in handball very clear. By extending its partnership with Mathias Gidsel, the German…