LaCroix Launches 2025 WNBA Partnership with Dallas Wings to Boost Brand Visibility

A refreshing new alliance between LaCroix Sparkling Water and the Dallas Wings brings bold flavor to the court and community.

LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) has officially announced a vibrant new partnership with the Dallas Wings, one of the fastest-growing teams in the Women's National Basketball Association (WNBA). This exciting collaboration is set to amplify LaCroix’s presence in one of the most influential markets in the U.S. while deepening the brand’s connection with community-focused sports programs.

Spotlight on the New Partnership

A key goal of the partnership is to align LaCroix’s celebrated fizzy refreshment with the high-energy environment of WNBA games and the Wings’ growing fan base:

• The LaCroix logo will be prominently featured on the Dallas Wings’ official warm-up jackets and shooting shirts, giving the brand primetime visibility during player introductions and pre-game routines.

• The sponsorship also includes rotational signage in the arena, ensuring the brand is front and center throughout the game-day experience.

• Fans will enjoy game-night activation samplings, offering them a chance to taste LaCroix’s iconic flavors while supporting their hometown team.

• Importantly, the partnership extends into the community via the Dallas Wings Youth Basketball Program, reflecting LaCroix and the Wings’ shared commitment to youth development and healthy living.

A Growing Brand in a Rapidly Growing Market

A LaCroix spokesperson shared why Dallas, and the Wings in particular, were a perfect match for the brand’s next chapter:

“This alliance with the Wings is part of our continuing mission to enhance consumer brand recognition and loyalty through a combination of participation in events, sponsorships and endorsements. Dallas is the fourth largest, and one of the fastest-growing, metropolitan areas in the U.S., and LaCroix is elated to collaborate with the Dallas Wings and engage with its fans. In addition to the Wings, we currently sponsor various women’s professional soccer and basketball teams along with men’s professional soccer and hockey teams,” stated.

The spokesperson also highlighted the strength and excitement surrounding the 2025 Dallas Wings team:

“The Dallas Wings is an exciting team featuring the talent of rookie Paige Bueckers. Bueckers, who was just chosen as an All-Star starter in her rookie year, is breaking records and exhilarating fans. LaCroix is the perfect partner for this young and vibrant team that is dedicated to supporting local community and youth,” said.

A Shared Vision for the Future

This partnership represents more than just branding—it’s a reflection of the mutual growth both organizations are experiencing. With a bold, youthful identity, the Wings and LaCroix are both capturing new audiences and driving impact on and off the court.

Greg Bibb, CEO and Managing Partner of the Dallas Wings, emphasized the alignment of both brands:

“LaCroix is ideal to work with as we continue to drive momentum on and off the court,” said. “Their bold, recognizable brand mirrors the energy of our team and fans and aligns with the direction we’re headed – expanding our reach, deepening our community impact, and building one of the most exciting franchises in the WNBA.”

What’s Next?

As the 2025 WNBA season progresses, fans can expect to see LaCroix making a splash at Wings games through branded experiences, community activations, and high-visibility integrations that reflect the vibrancy of both the product and the team it now proudly supports.

With shared values of energy, health-conscious living, and youth empowerment, LaCroix and the Dallas Wings are setting the tone for impactful commercial and community partnerships in the world of women’s sports.