Pvolve and Jennifer Aniston Launch New Brand Campaign

Pvolve, a leading name in functional fitness, has recently launched a new strength campaign featuring the iconic actress Jennifer Aniston. The campaign, conceptualized by Aniston herself, aims to inspire individuals to embrace strength training as a vital part of their fitness routine. It highlights the benefits of the Pvolve Method, which combines functional movement with resistance equipment to enhance strength, mobility, and stability.

“Moving my body has always been important to me, and as we now know from the data, strength training is of the utmost importance to staying healthy and active as we age. After training with Pvolve for almost four years, I’ve learned there's so much we can do to counteract the natural changes our bodies experience, and with the Pvolve Method, we can become stronger than ever," said Jennifer Aniston.

The Pvolve Method focuses on functional fitness, which moves through all three planes of motion – side-to-side, front-to-back, and rotational. The precise movement patterns create deep strength by activating key muscle groups, improving mobility, stability, and strength, and aligning with the body’s natural movements. This approach addresses women's unique physiological needs, who often face hormonal changes and life transitions.

“Our method is designed to address the unique needs of women, who often face hormonal changes and life transitions that require special consideration in fitness, with an emphasis on building lasting strength,” says Julie Cartwright, President of Pvolve. “Historically, many workouts have been built around men’s physiology, with women expected to adapt. So, we decided to take a different approach, though the workout is equally effective for men.”

The company recently made headlines for its Healthy Aging Study, which looked at the impacts of Pvolve's signature fitness method on women between the ages of 40 and 60. The study found that Pvolve delivered significantly more strength, energy, balance, and flexibility than the comparison group, who participated in 150 minutes of moderate-intensity physical activity, as the American College of Sports Medicine recommended. The Healthy Aging Study is of particular significance, as historically, only 6% of clinical research within Sports Medicine focuses on women.

“The science shows that strength training is one of the best ways to support health and longevity. It’s like the fountain of youth,” says Rachel Katzman, Founder of Pvolve. “We want it to inspire our members to build strength and confidence – for today and for the long term.”

Pvolve's emphasis on functional fitness aligns with current trends in the industry, where there is a growing focus on holistic and sustainable exercise regimens. The method's ability to move through all three planes of motion—side-to-side, front-to-back, and rotational—ensures comprehensive muscle engagement and improved body alignment.