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4 posts
Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha
  • Fashion
  • Sports

Nike Football and LEGO Turn the Pitch Into a Playground for Gen Alpha

Nike Football and LEGO show how Gen Alpha wants sport to feel: creative, playful and expressive, not just…
byFahad Imran
June 2, 2026
LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its 'Everyone Wants a Piece' Campaign LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its 'Everyone Wants a Piece' Campaign
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LEGO Brings Messi, Ronaldo, Mbappé and Vinícius Jr. Together for Its ‘Everyone Wants a Piece’ Campaign

LEGO is turning its World Cup Everyone wants a piece moment into a full athlete collab ecosystem. Moreover,…
byAlyssa J. Mann
April 6, 2026
A Fake LEGO x New Balance FuelCell SuperComp Elite V5 Collab Just Became the Best April Fools Drop A Fake LEGO x New Balance FuelCell SuperComp Elite V5 Collab Just Became the Best April Fools Drop
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A Fake LEGO x New Balance FuelCell SuperComp Elite V5 Collab Just Became the Best April Fools Drop

A Paris based run culture account teased a LEGO x New Balance FuelCell SuperComp Elite v5 collaboration on…
byAlyssa J. Mann
April 2, 2026
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NIKE and LEGO Announce Multi-Year Partnership to Champion Play, Creativity, and Sport

Two of the world’s most iconic brands, NIKE, Inc. and the LEGO Group, have unveiled a groundbreaking multi-year…
byAlyssa J. Mann
May 26, 2025

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