Golden Goose and Disney will launch a global collaboration on October 13, pairing the collection release with co-creation events at 19 Golden Goose stores. The programme puts the retail experience alongside the product launch, with workshops and live illustrations by Disney artists.
The announced tour spans Melbourne, Mexico City and São Paulo; Paris, Milan and London; eight Asian cities; and five North American locations. Golden Goose’s collaboration page lists the participating stores and describes the in-store programme as a co-creation experience.
Workshops for different ages and live illustration bring customers into the launch activity, extending the collaboration from a product announcement into an in-store cultural event. The format gives the partnership a physical footprint across the brand’s retail network.
Golden Goose has built participation into the launch: customers can take part in themed workshops while Disney artists create live illustrations in stores. That gives the collaboration a retail and cultural dimension alongside its October 13 product release.
