Swiss performance brand, On announces their newest brand partner, Zendaya, as part of a multi-year collaboration on movement and storytelling. A longtime lover of the brand, this partnership is brought together by a shared love of movement, commitment to well-being, and a passion for connecting with communities.
Zendaya will collaborate with the global sportswear brand on future creative campaigns and products, bringing her iconic stylistic approach to reimagine designs and future collections through the lens of everyday movement, sports and lifestyle.
As part of the kick-off for the partnership, Zendaya and On will release a creative campaign called Dream Together. The cinematic short film, starring Zendaya and directed by C Prinz, opens the conversation about how movement can bring people together. Set on a track, the short film gives a nod to how sport and movement can connect people from different backgrounds – a message that resonates especially in a year when the world comes together to celebrate a global sporting moment.
On’s partnerships have all stemmed from a shared love of movement and a collective vision to dream big – this partnership is no exception. “We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya” says David Allemann, On’s Co-Founder. The film is but the first part of a storytelling journey, fuelled by an eagerness to bring in new and distinctive voices to dream together.
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