40% of US Consumers Choose Ankle Socks as Casual Footwear Spending Climbs 12%

Ankle socks have emerged as America’s preferred choice for everyday footwear, with 40% of US consumers opting for this style when pairing with sneakers, according to a July 2024 Statista survey of 5,015 respondents. The trend underscores a broader shift toward comfort-driven fashion, as casual and athleisure wear continues to dominate post-pandemic wardrobe preferences.

The Rise of Practical Footwear

The survey, conducted from July 4–5, 2024, reveals a clear hierarchy in sock preferences:

• Ankle socks: 40%
• Crew socks: 28%
• No-show socks: 19%
• Knee-high socks: 13%

Ankle socks’ popularity aligns with the enduring demand for versatile, low-profile options that complement sneakers—the cornerstone of casual American style. “Consumers prioritize functionality without sacrificing aesthetics,” says footwear analyst Liam Carter. “Ankle socks bridge the gap, offering support while remaining invisible above shoe collars.”

Market Response: Brands Adapt to Demand

Retailers and manufacturers are capitalizing on the trend:

• Bombas reported a 22% year-over-year sales increase in no-show socks, expanding its ankle sock line with moisture-wicking fabrics.
• Stance introduced “Run Light” ankle socks with reinforced heels for gym-to-street wear.
• Target’s in-house brand All in Motion saw a 30% spike in ankle sock sales after launching pastel color packs.

Luxury brands are also entering the fray. Calvin Klein and Tommy Hilfiger released premium cotton-blend ankle socks retailing for $25–$40, targeting fashion-conscious consumers seeking elevated basics.

Generational and Lifestyle Influences

While the trend spans age groups, demographics reveal nuanced preferences:

• Gen Z: 47% prefer ankle socks for their “TikTok sneaker haul” aesthetics.
• Millennials: 38% cite gym compatibility as the top reason.
• Gen X/Boomers: 29% choose ankle socks for reduced bulk under loafers or slip-ons.

The data intersects with broader apparel shifts. U.S. household spending on casual footwear rose 12% in 2024, while dress shoe expenditures stagnated. “Ankle socks are the unsung heroes of this casualization,” notes retail strategist Maria Gomez. “They’re the final touch in a head-to-toe relaxed look.”

Sustainability and Longevity

Brands are tapping into eco-conscious demand:

• Patagonia’s recycled nylon ankle socks claim a 40% smaller carbon footprint than traditional pairs.
• Smartwool promotes a “Wear 3x, Wash 1x” campaign, highlighting ankle socks’ odor-resistant properties.

This resonates with consumers: 62% of ankle sock buyers in the survey said they prioritize durability over price, washing pairs 4–5 times before replacement.

Challenges and Innovations

Despite their popularity, ankle socks face criticism:

• Fit issues: 18% of wearers complain about slipping, driving demand for silicone-grip variants.
• Material concerns: 25% seek alternatives to cotton for sweat-prone workouts.

In response, startups like Grip6 and Feetures are engineering ankle socks with anatomical shaping and antimicrobial blends.

What’s Next?

Analysts predict ankle socks will maintain their lead through 2025, fueled by:

• Hybrid work wardrobes: 53% of remote workers pair them with “business casual” sneakers.
• Retro fashion: Y2K-era ankle socks with logos (e.g., Nike’s 2002 reboots) are resurgent.

As brands refine designs and sustainability claims, this unassuming accessory is stepping into the spotlight—proving that in modern fashion, comfort reigns supreme.