Amer Sports has released a new Inside Amer Sports episode tracing products from manufacturing in Romania to distribution in Germany. Published on October 22, the company feature documents the processes behind technical winter-sports products.
At Orăștie, teams combine machinery and manual work to produce Alpine boots and liners. Quality checks run through production. In Oradea, the company says every ski binding is tested before leaving the facility.
The film then moves to Überherrn, Germany, one of Amer Sports’ 23 distribution centers. An automated shuttle system supports warehouse operations, while AI assists with planning, goods flows and documentation.
The feature connects the material work of making footwear with the infrastructure required to deliver sports products across markets. It offers a view of established operations, with employees explaining the quality controls and technology supporting their daily work.
