New Balance Signs Kyle Hamilton to Help Shape Its Football Footwear
The Baltimore safety will wear the Rev iQ cleat and contribute a defensive player’s perspective to the brand’s American Football products.
Sport, style & performance
American Football
59 stories
Abercrombie Expands Dallas Cowboys Partnership With Player and Cheerleader Styling
Abercrombie extends its Dallas Cowboys fashion partnership with player arrival styling, a branded tunnel and an off-field wardrobe for the cheerleaders.
Nike Strengthens Its Football Roster With Top Prep and College NIL Athlete Signing
Nike is not just keeping pace in football, it is widening the gap. Recent Nike Football NIL Athlete…
TIME Recognition of Diana Flores Signals Flag Football’s Commercial Future
TIME putting Diana Flores on its radar is more than a personal win. It is a clear sign…
Synergy Sports Capital Acquires LOVB Salt Lake as Reggie Bush and Terrence Murphy Bet on Professional Women’s Volleyball
Synergy Sports Capital, the $150 million private equity fund co led by former NFL players Terrence C. Murphy…
Adidas Unveils Its Elite NFL Rookie Class and Debuts a Game Changing Innovation Lab
Adidas has unveiled its 2026 NFL Rookie Class, a group of 14 top prospects headlined by projected No.…
Levi’s Reimagines Women’s Premium Denim with Beyoncé
Levi’s is quietly rewriting its playbook around women’s products, using big cultural moments like the Super Bowl and…
Inside Devlin Hodges’ New Club Country Golf and Outdoor Lifestyle Line
Club Country is the latest entrant in U.S. men’s lifestyle apparel, launched by former NFL quarterback and lifelong…
Under Armour Bets on Women’s Flag Football With Click Clack The Next Era Campaign
Under Armour is opening a new chapter in its football story with Click Clack, The Next Era, a…
ASICS x Thom Browne Make Super Bowl Debut Collab with GEL Kayano 14
GQ just served up a Super Bowl ready tunnel moment, with Stefon Diggs stepping out in a full…
Aviator Nation Drops an Official Super Bowl LX Collection With the NFL
Aviator Nation is taking its California cool to the biggest stage in American football with a limited edition,…
The NFL SuperBowl Fashion Events Happening This Week
The Super Bowl has become a convergence point for sport, music, and sponsorship capital, but it has also…
Nike Brings Back The Opening in 2026 to Spotlight the Next Wave of NFL Talent
Nike is bringing back The Opening in 2026, reviving one of the most influential stages in U.S. high…
NFL and Fear of God Unite for Multi-Year Luxury Collaboration
p]:pt-0 [&>p]:mb-2 [&>p]:my-0″> Color-blocking inspired by archival varsity jackets p]:pt-0 [&>p]:mb-2 [&>p]:my-0″> NFL x New Era classic snapback…
NFL Players Spotlight Powerful Causes in 2025 “My Cause My Cleats” Campaign
The NFL’s annual “My Cause My Cleats” initiative returned in Weeks 12 and 13 of the 2025 season.…
Patrick Mahomes & adidas Introduce New Team Mahomes Class and “Too Cold” Texas Tech Uniform
Adidas and three-time Super Bowl champion Patrick Mahomes have teamed up once again in Lubbock to unveil the…
lululemon Introduces Official NFL Collection for Fans of All 32 Teams
lululemon is stepping boldly into the world of professional sports with the launch of its first-ever officially licensed…
TCL Launches The Ultimate Season to Score with NFL-Themed Giveaways
TCL, one of the world’s best-selling consumer electronics brands and the Official TV Partner of the NFL, has kicked…
RCX Sports Partners With National PAL to Empower 2 Million Youth Through NFL FLAG Football
RCX Sports and National Police Athletic League partner to expand NFL FLAG football bringing inclusive youth sports programming…
New York Jets and Fathead Launch 2025 Partnership Expanding Girls Flag Football With New 14U Travel Team
The New York Jets expand their girls’ flag football program with a new 14U travel team and a…
Crown Royal Expands NFL Tailgate Tour With Fan Seat Upgrades and Military Support
Crown Royal is taking NFL game days to the next level with a nationwide Rig tour that brings…
Torchy’s Tacos Chiefs Partnership Turns Big Plays Into Free Tacos and $1 Donations
Torchy’s Tacos and the Kansas City Chiefs have cooked up a nationwide taco celebration that rewards fans for…
Jameson Becomes Official Whiskey Partner of First NFL Game in Ireland
Jameson Irish Whiskey is bringing the spirit of Dublin to NFL fans as it becomes the official whiskey…
Igloo Unveils Wearable Cooler Fanny Pack in New NFL Drop
Football fans can now sport exclusive new coolers and drinkware for every occasion as Igloo launches its biggest…