On Targets CHF 5.6 Billion by 2029 as It Moves Into Football and Golf
At its 2026 Investor Day in Zurich, On set new growth and margin targets through 2029 while naming football and golf as its next sports categories.
Sport, style & performance
Golf
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ALYN Golf Introduces the Geraldine Collection With Performance and Personality
ALYN Golf’s Geraldine Collection continues Tisha Alyn’s effort to make women’s golf apparel feel more functional, expressive and…
Drake Expands OVO Golf With Second Collection OVO Golf 02
Drake’s October’s Very Own is not treating golf as a one-off experiment. With OVO Golf 02, the brand…
Malbon Golf Bets on Seoul as Golf Fashion Continues to Grow
Malbon Golf continues to treat geography as strategy. With its latest store in Bukchon, Seoul, the brand moves…
Drake Expands OVO Golf With Second Collection for 2026
Golf’s current evolution is as much about culture as it is about swing mechanics. With OVO Golf 02,…
Stephen Curry Debuts His First Li-Ning Shoe at Lake Tahoe
Stephen Curry is using golf’s biggest celebrity stage to mark a clear turn in his footwear story. At…
adidas Golf Advances Spikeless Performance With the CODECHAOS 27
adidas Golf is treating spikeless footwear as a serious performance platform, not a comfort-only alternative. With CODECHAOS 27,…
HEAD Golf Blends Performance With Coastal Lifestyle for Spring Summer 2027
HEAD Golf is using Spring/Summer 2027 to make a clear statement: golf apparel can deliver performance and still…
Johan Lindeberg Launches JAY3LLE Leather Jacket for Modern Golf Style
Johan Lindeberg expands the conversation around modern golf style with the debut of JAY3LLE, a new project that…
Best Home Golf Simulators for Winter: Top 5 Picks to Keep Your Handicap Sharp Indoors
Winter hits, the outdoor season shuts down, and suddenly your handicap starts sliding backward. Golf simulators for winter…
Payntr Golf Names Jamie Dwyer Exclusive Distributor for Australia and New Zealand
Payntr Golf is doubling down on a key growth region by naming Jamie Dwyer as its exclusive distributor…
FootJoy x Todd Snyder Brings Modern Menswear Style to Golf Fashion
FootJoy’s decision to partner with Todd Snyder marks another clear step in golf’s style evolution. Once defined by…
Bogner Summer 2026 Golf Collection Redefines Luxury Performance Wear
Bogner’s Summer 2026 Golf Collection highlights a clear strategy, which is embodied in the Bogner Summer 2026 Golf…
Nelly Korda Has Become One of Golf’s Most Valuable Luxury Ambassadors
In an era where style, visibility, and cultural relevance matter as much as scorecards, Nelly Korda has become…
Ralph Lauren Expands Its Golf Footprint at Pebble Beach
Ralph Lauren’s new store beside The Lodge at Pebble Beach makes a simple point clear: the brand wants…
Nike and Michelle Wie Redefine Style in Women’s Golf at the U.S. Women’s Open
The first look at Michelle Wie West’s custom Nikes for the U.S. Women’s Open is a small moment…
Aimé Leon Dore and FootJoy Unveil Heritage-Inspired Golf Collection
FootJoy and Aimé Leon Dore are back on the tee with a drop that threads old-world golf elegance…
Vuori Unveils Golf Lifestyle Capsule Led by Tom Holland
Vuori is placing Tom Holland at the center of its latest push into golf and performance lifestyle with…
Sun Day Red Expands into Women’s Golf Footwear with Pioneer Cypress and Osprey
Sun Day Red is making a serious move into women’s golf. Instead of asking women to size down…
McLaren Golf Debuts First Irons in Miami with Series 1 and Series 3 Launch
McLaren Golf has officially stepped onto the tee box. Meanwhile, Skratch covered the launch in Miami as the…
The Barbie x Fore All Golf Collection Previewed at Masters Weekend Drops in June
Fore All, the women’s golf apparel brand, announced a collaboration with Mattel’s Barbie on April 14, 2026, with…
Herschel Supply Launches a Permanent Golf Bag Collection with Six Golf Essentials Models
Herschel Supply launched Herschel Supply Golf on April 10, a permanent six model collection of on course and…
Jordan Brand and LA Golf Collective swang Announce a Multi Year Community Partnership
Jordan Brand and LA based golf collective swang have announced a multi year partnership built around community access…
Anew Golf’s Suite Blossom Shoes Bring Pink Gradient Energy to the Fairway
Anew Golf is extending its blossom story from apparel to footwear. In addition, it is introducing the Suite…